Steady Expansion Forecast for Connected Television (TV) Market, Projected to Reach $29.7 Billion by 2029

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Connected Television (TV) Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size for connected television (TV) has seen a significant expansion in the past years. The predicted growth is from $15.53 billion in 2024 to a high of $17.7 billion in 2025, with a compound annual growth rate (CAGR) of 14.0%. The historical growth can be linked to the quick expansion of the middle-class demographic, enhancements in internet infrastructure, rising appreciation for streaming services, increased acceptance of smart TVs, and the emergence of over-the-top (OTT) services.

Connected Television (TV) Market Size Forecast: What's the Projected Valuation by 2029?
It is anticipated that the connected TV market size will experience swift expansion in the imminent years, swelling to $29.7 billion in 2029 with a compound annual growth rate (CAGR) of 13.8%. The surge during the projection period can be linked to the incorporation of voice-assistant features, the rising call for customised viewer experiences, increased investments in ad-powered streaming services, increasing demand for flexible media access, swift industrialization and a boom in home renovations. Noteworthy trends expected in the forecast duration encompass progress in display technology, the demand for flexible access to media through smart devices, the application of artificial intelligence and machine learning in connected TVs, the use of blockchain technology in connected TVs and the increased use of cloud-based services in connected TVs.

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What Are the Drivers Transforming the Connected Television (TV) Market?
The surge in consumption of over-the-top (OTT) content is set to drive the expansion of the connected TV market. Over-the-top (OTT) content encompasses audio, video, and additional media offerings that are transmitted directly to consumers, thereby avoiding traditional distribution methods like cable or satellite television. The growth in demand for OTT content is influenced by the need for convenience and flexibility among consumers, the widespread availability of smart devices and high-speed internet, and increased use of streaming platforms. Connected TVs offer a cohesive platform for accessing various streaming platforms and content without having to rely on extra devices or subscriptions. For example, Netflix, a subscription-based streaming platform noted for its large collection of movies, TV shows, documentaries, and unique content, witnessed a rise in subscribers. Information from Business of Apps, a notable UK-based B2B media and information platform, highlights that Netflix's subscriber count increased from 220.6 million in 2022 to 238.3 million in 2023, an approximate surge of 8.04%. Hence, the growing popularity of enhanced over-the-top (OTT) content viewing experience is contributing to the expansion of the connected TV market.

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What Long-Term Trends Will Define the Future of the Connected Television (TV) Market?
Major corporations participating in the connected TV industry are incorporating AI-enhanced TVs as part of their business strategy to maintain a competitive advantage. AI-enhanced TVs refer to televisions that utilize artificial intelligence technology to improve various elements of the viewing experience. For example, in April 2022, Samsung, a South Korean electronics firm, launched the Neo QLED 8K TV series. This innovative series features advanced elements like Mini LED backlight technology, AI-driven upscaling, and integrated smart home management. The Neural Quantum Processor 8K with Real Depth Enhancer applies AI-centric deep learning to identify and enhance objects in order to produce a three-dimensional depth. This offers consumers unparalleled image quality, advanced upscaling facilities, and effortless integration with smart home appliances.

Which Segments in the Connected Television (TV) Market Offer the Most Profit Potential?
The connected television (TV) market covered in this report is segmented -

1) By Screen Type: Curved, Flat
2) By Platform Type: Android, Roku, Other Platforms
3) By Screen Size: Less Than 30 Inches, 30 Inches To 50 Inches, 50 Inches To 70 Inches, Above 70 Inches
4) By Distribution Channel: Company Owned Websites, Specialty Stores, Online Retailers, Other Channels
5) By End Use: Residential, Commercial

Subsegments:
1) By Curved: 4K Curved TVs, 8K Curved TVs, LED Curved TVs, OLED Curved TVs
2) By Flat: 4K Flat TVs, 8K Flat TVs, LED Flat TVs, OLED Flat TVs

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Which Firms Dominate the Connected Television (TV) Market by Market Share and Revenue in 2025?
Major companies operating in the connected television (TV) market report are Apple Inc.; Samsung Electronics Co. Ltd.; Sony Corporation; Hitachi Ltd.; LG Electronics Inc.; Panasonic Corporation; Haier Group; Xiaomi Corporation; Toshiba Corporation; Koninklijke Philips N.V.; Sharp Corporation; TCL Technology Group Corporation; Westinghouse Electric Corporation; Hisense Visual Technology Co Ltd; Konka Group Co. Ltd.; JVC Kenwood Corporation; Vizio Inc.; OnePlus Technology (Shenzhen) Co. Ltd.; Bang & Olufsen A/S; Skyworth Digital Holdings Limited; Element Electronics Corporation; Pioneer Corporation; Insignia Systems Inc.; Sansui Electric Co. Ltd.; Leshi Internet Information & Technology Corp. Beijing

Which Regions Offer the Highest Growth Potential in the Connected Television (TV) Market?
Asia-Pacific was the largest region in the connected television (TV) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the connected television (TV) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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