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2025 App Test Automation Market Outlook: Key Indicators Shaping Growth Through 2034
App Test Automation Market
What Will the App Test Automation Industry Market Size Be by 2025?
In recent times, there has been a significant expansion in the size of the app test automation market. It is projected to rise from $31.29 billion in 2024 to a staggering $37.86 billion in 2025, with a compound annual growth rate (CAGR) of 21.0%. The unprecedented growth during the historic period is due to factors such as the widespread application of automation scaling throughout the application life cycle (ASALC), the swift rise in mobile app development (RGIMAD), and the increasing embracement of cloud computing (GACC).
What's the Long-Term Growth Forecast for the App Test Automation Market Size Through 2029?
The market size for app test automation is anticipated to experience a significant surge in the coming years, reaching a value of $81.03 billion by 2029. This implies a Compound Annual Growth Rate (CAGR) of 21.0%. Several factors contributing to the projected increase during the forecast period include growing need for quicker time-to-market (FTTM), a shift-left testing approach (SLTA), the rising complexity of applications (ICA), and user expectations for quality (UEQ). During the forecast period, major market trends are expected to include AI-driven quality assurance transformation (AIDQT), security and compliance (SAC), mobile test automation (MTA), and test data management (TDM).
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What Are the Key Growth Drivers Fueling the App Test Automation Market Expansion?
The surge in cloud computing usage is anticipated to boost the app test automation market's growth. Cloud computing involves the provision of computing services, such as storage, processing, and software, via the Internet, which offers on-demand access and utilization of resources without requiring physical infrastructure. The increasing popularity of cloud computing is attributed to its scalability, cost-effectiveness, and accessibility features, which help businesses to streamline their operations and innovate faster. App test automation is enabled by cloud computing due to its scalable and on-demand resources, facilitating efficient parallel testing, quicker execution, and economical test infrastructure management. As stated by Eurostat, a UK-based intergovernmental organization, in December 2023, 45.2% of EU enterprises procured cloud computing services mainly for their email systems, electronic file storage, and other tasks. The purchase of these services saw a rise of 4.2% in 2023 compared to 2021. Around 44% of traditional small businesses utilize cloud infrastructure and hosting services, while 66% of small tech firms and 74% of enterprises engage cloud services. Hence, the rise in cloud computing usage is stimulating the growth of the app test automation market.
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What Are the Key Trends Driving App Test Automation Market Growth?
Leading companies in the app test automation market are innovating advanced solutions, such as AI-fueled software testing technology to satisfy the increasing need for smart and effective testing procedures. The technology automates the creation, execution, and analysis of test cases to improve efficiency and precision. For example, in April 2023, a U.S.-based software testing company called Sofy introduced SofySense, an innovative mobile app testing solution that blends AI and no-code automation. This new advancement augments Sofy's existing platform by incorporating GPT-powered intelligent software-testing AI technology for quality assurance (QA) support. With this ground-breaking solution, testers can concentrate on priority tasks, while the smart generative AI chatbot, Sofybot, provides quick and accurate answers to specific testing inquiries.
How Is the App Test Automation Market Segmented?
The app test automation market covered in this report is segmented -
1) By Testing Type: Static Testing, Dynamic Testing, End-To-End (E2E) Testing, Application Programming Interfaces (API) Testing
2) By Deployment: On-Premises, Cloud
3) By Organization Size: Small And Medium Enterprise, Large Enterprise
4) By End-User: Information Technology And Telecommunication, Healthcare, Transportation And Logistics, Retail, Banking, Financial Services And Insurance (BFSI)
Subsegments:
1) By Static Testing: Code Review and Analysis, Static Code Analysis Tools, Syntax Checking
2) By Dynamic Testing: Functional Testing, Performance Testing, Security Testing
3) By End-To-End (E2E) Testing: User Journey Testing, Workflow Testing, System Integration Testing
4) By Application Programming Interfaces (API) Testing: API Functional Testing, API Performance Testing, API Security Testing
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Which Companies Are Leading the Charge in App Test Automation Market Innovation?
Major companies operating in the app test automation market are Keysight Technologies Inc., Micro Focus International plc, Invensis Technologies Pvt. Ltd., iTechArt Group, Tricentis AG, Cigniti Technologies Limited, QASource LLC, ScienceSoft USA Corporation, Testlio Inc., QA Mentor Inc., Vention.io Inc., Sauce Labs Inc., A1QA LLC, Parasoft Corporation, QualityLogic Incorporated, SmartBear Software Inc., Ranorex GmbH (subsidiary of IDERA Inc.), ThinkSys Inc., BugRaptors, Testbytes, Testmatick Ltd., Qualitest Group, HikeQA Inc., QA Wolf LLC, iBeta Quality Assurance, Indium Software (India) Limited, Angler Technologies USA Inc., Mindful QA Inc., BugEspy LLC, Testrig Technologies Inc.
Which Regions Are Leading the Global App Test Automation Market in Revenue?
North America was the largest region in the app test automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the app test automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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