Press release
Magure Redefines AI Innovation with Bold Rebrand and Strategic UAE Expansion
Dubai, UAE, 24th July 2025, ZEX PR WIRE, Magure, a fast-rising name in enterprise AI, has unveiled a strategic transformation in its positioning-shifting from a service-led AI partner to a full-stack AI innovation ecosystem. This marks a major milestone in the company's journey, introducing a bold new brand identity, an expanded platform-first product suite, and a sharper focus on enabling production-grade AI at scale. The move enhances Magure's ability to deliver value across industries and global markets.This transformation comes at a time when enterprises are under increasing pressure to operationalise AI-responsibly, securely, and at scale. Magure's new identity reflects both its broader vision and its expanding reach across 80+ clients, three continents, and diverse sectors. A refreshed website, logo, and design system underscore the company's commitment to speed, modularity, and real-world impact.
"From day one, we've built with purpose-focused not just on delivering AI, but enabling measurable transformation," said Akhil Koka, CEO of Magure. "This next chapter isn't just a rebrand-it's a strategic leap into building AI that drives business outcomes at enterprise velocity."
As part of this evolution, Magure has launched a streamlined suite of solutions designed to help organizations accelerate the AI journey-from ideation to deployment. By integrating strategic advisory, a robust platform, and deployment-ready solutions, Magure equips enterprises to move beyond experimentation and into scalable, ROI-driven adoption. These initiatives are built to make AI more accessible, outcome-focused, and enterprise-ready.
Magure's Core and Enhanced Offerings Include:
MagLabs: GenAI Ideation Platform
Magure's newly launched MagLabs empowers non-technical teams to ideate, validate, and prioritize AI opportunities at scale-bridging the gap between executive vision and technical execution, and accelerating enterprise AI adoption.
Scalable and Proven AI Accelerators
Magure's modular AI products-from computer vision to conversational AI-are already creating measurable outcomes across sectors. The next phase will expand these accelerators into new verticals, with deeper large language model (LLM) integrations to increase versatility and speed to value.
MagConsultancy: Enterprise AI Strategy & Execution
Magure helps organizations shift from AI curiosity to confident deployment. Through MagConsultancy, clients are guided through strategic mapping, rapid prototyping, LLM fine-tuning, and ongoing optimization-ensuring consistent ROI from day one.
To support its growing regional presence, Magure has also opened a new office in Gate Avenue, DIFC, Dubai reinforcing its long-term investment in the UAE. In parallel, the company is expanding its talent base across three regions- UAE, India and USA.
Magure now operates its company's global headquarters and holding entity from Dubai, and continue with a dedicated product and operational development centre in India through its wholly owned subsidiary.
With the Middle East region's AI market projected to reach $23.5 billion by 2030 (PwC Middle East), Magure is well-positioned to lead enterprise-scale transformation and contribute meaningfully to the UAE's digital future.
"Magure's evolution into a full-stack AI ecosystem reflects our commitment to empowering organizations with scalable, high-impact AI solutions," added Pranav Agrawal, CTO of Magure. "By combining our AI innovation platform, our proven accelerators, and strategic consulting, we're helping enterprises close the gap between vision and execution-while doubling down on our commitment to growth across the UAE and India."
Magure's leadership sees this as just the beginning-redefining how modern enterprises harness AI for lasting, measurable value.
Explore the new Magure: www.magureinc.com
Rebrand Story: Magure Reimagined on LinkedIn
About Magure
Magure is a full-stack AI innovation ecosystem that helps enterprises design, build, and scale AI solutions with speed and confidence. With a platform-first approach, proprietary tools, and deep domain expertise, Magure bridges the gap between AI ambition and enterprise execution. From ideation to deployment, Magure empowers organisations to move from isolated pilots to real-world impact through modular AI accelerators, GenAI platforms, and strategic consulting. Headquartered in Dubai, Magure is committed to driving responsible AI innovation across the region and beyond.
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