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Major Growth Driver Identified in 2025 Adaptive Learning Market: Government Initiatives Fueling Growth In Adaptive Learning Solutions

Adaptive Learning

Adaptive Learning

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Adaptive Learning Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
In recent years, there has been a dramatic increase in the size of the adaptive learning market. The prediction is that it will expand from $2.87 billion in 2024 to $4.39 billion in 2025, with a compound annual growth rate (CAGR) of 52.7%. The surge during the historical period can be associated with the escalating demand for custom-made education, inclining trends in online learning, integration of data analytics and AI, global penetration of education, along with heightened awareness and acceptance.

Adaptive Learning Market Size Forecast: What's the Projected Valuation by 2029?
The market size for adaptive learning is anticipated to experience swift expansion in the upcoming years, reaching $9.06 billion in 2029 with a compound annual growth rate (CAGR) of 19.9%. The surge during the forecast period can be linked to factors such as an increased focus on lifelong education, the incorporation of virtual and augmented reality, growing requirements for corporate training programs, the proliferation of the e-learning market, and an emphasis on inclusivity and accessibility. The period is also expected to witness industry trends like technological advancements and ongoing innovation, strategic alliances and cooperations, individualized learning routes, and mobile learning solutions.

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What Are the Drivers Transforming the Adaptive Learning Market?
The forecasted growth of the adaptive learning market is largely attributed to certain actions and policies implemented by the government to bolster adaptive learning solutions. Governmental bodies take on these initiatives to tackle societal issues, reach specific targets, or create a positive societal impact. By making use of government backing aimed at revamping digital infrastructure, adaptive learning platforms and tools can be effectively integrated into schools and other educational establishments. In line with this, the Open Access Government, a publication from the UK, reported in September 2024 that the British government declared an investment of $5.19 million (£4 million) dedicated to integrating AI into education. This is with a vision to lessen the administrative load on teachers by using AI for various tasks such as lesson planning and grading. This initiative is a component of a broader AI strategy in public services, which includes a provision of $41.54 million (£32 million) for 98 AI projects to stimulate economic growth and elevate the efficiency of public services. Hence, these government actions in favor of adaptive learning solutions are propelling the personalized learning market.

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What Long-Term Trends Will Define the Future of the Adaptive Learning Market?
Key players in the adaptive learning market are focusing on the creation of novel technologies such as adaptive learning AI systems, to cater to customers with enhanced features. AI systems are computer-backed systems devised to complete tasks often needing human intellect. For example, Squirrel AI, a tech company rooted in China that caters to online education, in January 2024, unveiled its premiere Adaptive Learning AI System. This system leverages artificial intelligence and adaptive learning technologies with the goal of providing a personalized and efficient learning experience for learners. The firm intends to provide the Squirrel AI system at no cost to about 20% of children from less affluent families, highlighting their commitment to inclusiveness and accessibility.

Which Segments in the Adaptive Learning Market Offer the Most Profit Potential?
The adaptive learning market covered in this report is segmented -

1) By Component type: Platform, Services
2) By Deployment: On-premise, Cloud
3) By Application: Ed-tech Companies, Educational Institutes
4) By End-User: Academic, Enterprise

Subsegments:
1) By Platform: Cloud-Based Platforms, On-Premises Platforms
2) By Services: Consulting Services, Training And Support Services, Integration Services

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Which Firms Dominate the Adaptive Learning Market by Market Share and Revenue in 2025?
Major companies operating in the adaptive learning market report are Pearson, Follett, John Wiley & Sons, McGraw-Hill, K12 Inc., Stride Inc., Houghton Mifflin Harcourt, Edmentum, Imagine Learning, Curriculum Associates LLC, Rosetta Stone, Impelsys, Istation, Achieve3000, DreamBox Learning, VitalSource, Knewton Alta, ALEKS, Area9 Lyceum, Carnegie Learning, Mathspace, Knowre, Realizeit, CogBooks Limited, Smart Sparrow, Cerego, Fulcrum Labs, Squirrel AI, Learning Explorer Inc., ScootPad Corp.

Which Regions Offer the Highest Growth Potential in the Adaptive Learning Market?
North America was the largest region in the adaptive learning market in 2024. The regions covered in the adaptive learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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