Press release
Toys Market Size to Surpass USD 405.25 Billion by 2030 | Key Insights, Trends & Future Outlook (2025-30): MarkNtel Advisors
The Global Toys Market is undergoing a dynamic transformation globally, poised to grow from USD 285.36 billion in 2024 to USD 405.25 billion by 2030. Projected to register a CAGR of 6.02% during the 2025-2030 period, this growth is primarily attributed to the increasing focus on cognitive development, STEM-based learning, rising disposable income, and the emergence of adult consumer segments. Coupled with advancements like personalized toys and e-commerce expansion, the Global Toys Market is positioned for sustainable and lucrative growth across both developed and emerging economies.
Toys Market Scope & Key Statistics
◾ Global Toys Market value to reach USD 405.25 billion by 2030
◾ CAGR estimated at 6.02% between 2025 and 2030
◾ North America holds 37% market share in global sales
◾ Offline stores account for 57% of the total distribution share
◾ Key players include Lego, Hasbro, Mattel, and Spin Master
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Toys Market Key Drivers
1.) Cognitive & Educational Development
Rising parental and institutional awareness regarding the role of toys in cognitive growth has significantly boosted demand for educational and logic-based products. According to the 2024 International Journal of RSIS, cognitive development toys improve children's academic performance by up to 25%. Organizations such as BrainAge and Ubisoft are investing in games that enhance logic, memory, and language development-solidifying toys as essential learning tools in both homes and classrooms.
2.) Kidulting & Collectible Culture
"Kidulting," a cultural movement where adults indulge in toy purchases for nostalgia and collection, is creating a multi-billion-dollar market segment. In the U.S. alone, kidult-related toy sales surged 17% in 2023, totaling USD 6.7 billion. The demand is driven by stress relief, pop culture fandoms, and exclusive collectibles. With Gen Z and millennials accounting for over 50% of the global population, this trend presents a lasting opportunity for brands to expand their toys market share.
3.) E-Commerce & Smart Toy Innovation
The digitization of toy retail, including subscription-based models and smart toys powered by AR/VR and AI, has accelerated industry expansion. Companies like KiwiCo and Mattel are capitalizing on AI and IIoT to deliver highly engaging, customized products. E-commerce platforms enable global accessibility, real-time delivery tracking, and expansive inventory-resulting in over 20% growth in online toy sales in 2024 alone.
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Toys Market Segmentation
Analysis By Product Type
◾ Dolls
◾ Outdoor and Sports Toy
◾ Building and Construction Set
◾ Infant and Preschool Toy
◾ GamesPuzzles
◾ Others
Analysis By Distribution Channel
◾ Offline Stores (Supermarkets and Hypermarkets, Specialty Stores, Department Stores)
◾ Others
◾ Online
Analysis By Age Group
◾ 0 to 3 Years
◾ 4 to 8 Years
◾ 9 to 12 Years
◾ >12 Years
Regional Insight
◾ North America
◾ South America
◾ Europe
◾ The Middle East & Africa
◾ Asia-Pacific
Looking for Global, Regional, or Country-Specific Reports on this Market? Visit our website - https://www.marknteladvisors.com/query/request-customization/toys-market.html
Competitive Landscape - Leading Toys Companies
The competitive landscape of the Toys Market features some of the world's most innovative and influential brands, including:
◾ Lego System A/S
◾ Hasbro Inc.
◾ Mattel Inc.
◾ Spin Master
◾ Playmates Toys Limited
◾ Clementoni Spa
◾ Funskool Ltd.
◾ Playmobil
◾ MGA Entertainment Inc.
◾ Ravensburger Holding GmbH & Co. KG
◾ Pressman Toy Corporation
◾ Simba Dickie Group
◾ Talicor Inc.
◾ Tomy Company Ltd.
◾ Others
These Toys Companies are shaping the future of the Toys Market through investments in R&D, sustainable materials, and digital transformation.
Research Methodology
MarkNtel Advisors employs a thorough and iterative research methodology to enhance accuracy in market estimates. Our process combines bottom-up and top-down approaches, focusing on data triangulation for validation. It includes defining research objectives, selecting representative samples, and collecting data through surveys and interviews. Post-collection, we analyze and validate the data using statistical tools, ensuring reliability. Finally, we forecast market trends through predictive modeling, compiling our insights into detailed reports with charts and strategic recommendations for informed decision-making.
Exploring the Research Findings
The report answers critical questions that stakeholders in the market seek to address. Key questions include:
◾ What is the projected size of the global toys market by 2030?
◾ How fast is the toys market expected to grow between 2025-2030?
◾ What are the key drivers influencing toys market expansion?
◾ How does the trend of kidulting impact toy industry revenue?
◾ Which companies dominate the global toys market share?
◾ How are educational toys reshaping early childhood learning?
◾ What role does digitalization play in toys market innovation?
◾ What is the market share of offline vs. online toy distribution?
◾ How are AI and AR being integrated into modern toys?
◾ What regulatory challenges affect toys made from plastic?
◾ Which region leads in toys consumption and why?
◾ How are subscription-based toys models disrupting the market?
◾ What are the emerging trends in toy personalization?
◾ How do specialty toy stores compete with online platforms?
◾ Why is the 4-8 year age group the most profitable segment?
Others Report:
◾ Global Health and Wellness Market - https://dutchmanresearch.blogspot.com/2025/07/health-wellness-market.html
◾ Global Biopesticides Market - https://dutchmanresearch.blogspot.com/2025/07/biopesticides-market.html
Contact:
MarkNtel Advisors
Office No.109, H-159, Sector 63, Noida, Uttar Pradesh-201301, India
Contact No: +91 8719999009
Email: sales@marknteladvisors.com
About US:
MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.
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