Surge In Weddings Propels Growth In The Bridal Gowns Market: Critical Driver Shaping the Bridal Wear Market in 2025

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Bridal Wear Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
In the past few years, the bridal wear market has seen a robust expansion. It is projected to escalate from a market worth of $65.6 billion in 2024 to $69.06 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 5.3%. Factors driving expansion during this historic period include cultural traditions and customs, economic affluence and disposable income, prevailing fashion trends and influences, societal expectations and norms, and the surge in the popularity of bridal magazines and media.

Bridal Wear Market Size Forecast: What's the Projected Valuation by 2029?
The market size for bridal wear is projected to experience a consistent growth in the coming years, ballooning to a value of $80.82 billion in 2029, with a compound annual growth rate (CAGR) of 4.0%. This anticipated growth within the forecast period is largely due to several factors such as the rise in ethical fashion and sustainability, increased digitalization and the boost in e-commerce, trends in customization and personalization, the popularity of destination weddings and travel trends, plus the push for inclusivity and diversity in bridal fashion. During the forecast period, main trends are expected to be sustainable and eco-friendly bridal collections, the utilization of virtual try-on and augmented reality, minimalist and simplistic designs for wedding dresses, gender-neutral and non-traditional bridal wear, and a blend of cultural and modern elements in bridal attire.

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What Are the Drivers Transforming the Bridal Wear Market?
The escalation in matrimonial events is set to propel the advancement of the bridal wear market. In essence, a wedding is a ritual marking the union of two individuals, which is imbued with various traditions, customs, and rituals that differ across cultures, religions, and societal classes. The growing need for bridal garments is deeply intertwined with the surge in wedding ceremonies, given the central role they play in symbolizing tradition, style, and individual expression for those exchanging vows. For instance, Bowling Green State University, a renowned public research university in the U.S., reported that in 2022, over 2 million women (2,322,727) tied the knot, indicating a rise of 269,921 from 2021 when 2,052,806 women were wedded. Consequently, the upswing in wedding ceremonies is steering the development of the bridal wear market.

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What Long-Term Trends Will Define the Future of the Bridal Wear Market?
Top-notch brands in the bridal attire segment are focusing on launching innovative, eco-friendly wedding dress varieties to enhance their market revenue. Such sustainable collections are characterized by their eco-friendly nature, ethical production, and sustainable materials. For example, the US-based wedding dress specialist, David's Bridal Inc., introduced REIMAGINE by DB Studio, their inaugural collection of environmentally-friendly wedding gowns made of recycled yet stylish materials, in March 2023. The collection, part of a continuous endeavor to provide new-age luxury to clients, is designed to create lasting impressions while minimizing environmental damage and is intended for the ecologically aware contemporary bride. The range, priced between $299 and $599, includes unique designs that highlight the season's top fashion trends and styles, including dramatic necklines, complex back details, variable sleeve options, modern interpretations of the classic lace style, and more.

Which Segments in the Bridal Wear Market Offer the Most Profit Potential?
The bridal wear market covered in this report is segmented -

1) By Product: Gown, Traditional Wear
2) By Distribution Channel: Offline, Online
3) By Application: Wedding Dress Renting Service, Wedding Consultant, Photographic Studio, Personal Purchase

Subsegments:
1) By Gown: Ball Gown, Mermaid Gown, A-Line Gown, Sheath Gown, Tea-Length Gown
2) By Traditional Wear: Saree, Lehenga, Kimono, Cheongsam (Qipao), Hanbok

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Which Firms Dominate the Bridal Wear Market by Market Share and Revenue in 2025?
Major players in the bridal wear market are Louis Vuitton Malletier, Macy's Inc., Hennes & Mauritz AB, Gianni Versace Srl (Capri Holdings Limited), ASOS PLC, Giorgio Armani SpA, Express Inc., Harrods Limited, Pronovias Fashion Group, Vera Wang, Dorothy Perkins, Elie Saab France, Zuhair Murad, Alfred Angelo Inc., Justin Alexander Limited, Temperley London, Watters Designs Inc., Monique Lhuillier Inc., Oscar de la Renta, JLM Couture Inc., Betsy & Adam, Paloma Blanca, Winnie Couture Inc., Naeem Khan Ltd., Moonlight Bridal Design Inc, Sophia Tolli, Theia Couture, Yumi Katsura International Co. Ltd., and Madeline Gardner New York

Which Regions Offer the Highest Growth Potential in the Bridal Wear Market?
North America was the largest region in the bridal wear market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bridal wear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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