CONTACTO: Fashion and Art meet in Bari

New fashion creations are dressed in art: 16 companies from Apulia will present in Bari their art designs from April 3 to 6 for a project named "Contacto". The Italian Institute for Foreign Trade - ICE - and the Regione Puglia (Apulia District) are the organizers. The exhibition will tour Europe and will be on Second Life.

Pure creativity as an answer to the risks connected to globalization; it is possible to grab new business opportunities offered to those who dare in their business activity; with these premises, the Italian institute ICE, within a Program Agreement with the Regione Puglia (Apulia District), is promoting several initiatives aiming to support companies from Apulia operating in fashion and textile industry.

"Contacto" is the name given to the events organized within a wider project - "Impresa senza Confini" (Business without boundaries) - which includes a period of management training, technical and specializing seminars and tailored consultancy for 16 companies involved. Another initiative of the project is the artistic re-elaboration of the companies creations - also thought for an everyday use - by a young designer, Giulio Patrizi. The works will be displayed during an international tour starting from Bari - from April 3 to 6, Fiera del Lavante, Pavilion 13 - to Rome, Milan, Turin, Bruxelles and Vilnius. Moreover, in the main Lithuanian town, chosen as the European Capital of Culture 2009, a temporary shop - a "provisional" selling point - which will allow entrepreneurs to evaluate market potential of the Baltic countries.

"Fashion is often the first meeting point of new artistic trends" - Luigi Ferrelli, responsible for the project for ICE, explains - "and the entrepreneurs involved in the project are proving to be extremely farsighted and to have an extraordinary ability to innovate and grow. In fact, the most important houses of haute couture had been founded as small arts and craft companies with ambitious and positive ideas before becoming leading companies in the fashion world".

Also the Internet will play a significant role in spreading the artistic qualities of the fashion houses from Apulia: they will be present on Second Life, the virtual platform created in 2003 by LindenLab and will be directly linked to "wiki", an independent system on which contents related to the project will be constantly updated and this will help disseminate information.

The 16 companies from Apulia involved in the project are: Angelo Nardelli, Dalena, I Pargoli, Icomann 2000, InOut, Jolie, Le Coconne, Manuela Conti, Must Uomo, Park House, Pastello Wear, Pelletteria Carbotti, Rossorame, Sartoria Moderna, Sucrette, Zezo.

"The courage to challenge themselves, together with the awareness to be supported by the coordination of professionals, represent an excellent basis for initiatives aiming to gain high credibility and to combine innovation and tradition. We do believe that the 16 operators from Apulia will be able to take full advantage of all available resources in order to gain acknowledgement for both their business and artistic creations" Ferrelli concludes.

For further information, please visit www.campus.ice.it and www.con-tacto.it.

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This release was published on openPR.