Press release
Pure Parima Launches Best-Selling Silken Sateen TENCEL Trademark Sheet Set in New Summer Shade 'Mist'
Silken Sateen TENCEL™ Sheet Set in Mist
Crafted from a blend of long-staple Egyptian cotton and eco-friendly TENCEL Trademark fibers, the Silken Sateen collection is known for its silky-smooth feel, natural temperature regulation, and light-reflective finish. The collection earned the Good Housekeeping 2025 Best Bedding Award [https://www.goodhousekeeping.com/home-products/a63775594/bedding-awards-2025/], making it a favorite among both editors and hot sleepers.
"Our customers wanted more cool-toned, serene colors for summer, and Mist is the perfect addition," said Parima Ijaz, Founder of Pure Parima. "It's lightweight, breathable, and effortlessly chic-exactly what you want for a heatwave-ready bedroom refresh."
The Silken Sateen TENCEL Trademark Sheet Set in Mist is now available in Queen, King, and California King sizes. For more information or to shop new releases visit http://www.pureparima.com.
About Pure Parima
Pure Parima is an elevated lifestyle brand known for its meticulously crafted luxury products, starting with the highest-quality Egyptian cotton bedding. As an industry leader in premium home goods, Pure Parima is committed to superior craftsmanship and eco-friendly practices. What began as a luxury bedding company has now grown into a destination for wellness-inspired living, offering beautifully made essentials to support health, relaxation, and an elevated lifestyle.
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