Chris Macaulay Takes on Outdoor Industry Gaps with Purpose-Driven Solutions

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When Chris Macaulay [https://www.linkedin.com/in/chrismacaulay1/] stepped in as CEO of Killara Outdoors [https://killara.com/] in 2023, he wasn't just entering the outdoor industry - he was aiming to rebuild it from the inside out.

In his latest blog feature, Disrupting the Legacy Lag: How Killara Outdoors CEO Chris Macaulay Is Tackling the Outdoor Industry's Deepest Challenges [http://killara.com/blog/disrupting-the-legacy-lag-how-killara-outdoors-ceo-chris-macaulay-is-tackling-the-outdoor-industry-s-deepest-challenges], the seasoned operator pulls back the curtain on the issues holding many outdoor brands back - and shares how Killara is closing the gap between legacy and longevity.

"The industry is massive, but it's held back by fragmentation and outdated infrastructure," Macaulay says. "You've got passionate founders, meaningful brand equity - but not enough scalable systems behind them."

Rather than relying on traditional private equity tactics, Killara has developed a centralized operating model that supports founder-led brands with the tools they need to thrive - without sacrificing their identity. The platform provides integrated support across logistics, finance, customer service, media production, and more, offering relief to entrepreneurs who've long been spread too thin.

Image: https://www.globalnewslines.com/uploads/2025/07/33de64981d69a32d3cfe87a2a145b6f1.jpg

"Most of these founders are running on fumes," Macaulay explains. "They're the CEO, the creative director, the operations manager, and the social media intern. Our job is to pull them out of that chaos so they can focus on leading again."

Killara's model is built for long-term alignment, not quick flips. The company prioritizes cultural integrity and product excellence, ensuring that the original soul of the brand stays intact - even as the business scales.

"This space doesn't need another roll-up machine," says Macaulay. "It needs stewardship. It needs thoughtful operators who actually care about what they're building and who they're building it with."

With offices in Texas, Colorado, and Hong Kong, Killara continues to attract a growing portfolio of outdoor brands that share its belief in discipline, community, and purpose-driven leadership.

Read the full article: https://killara.com/blog/disrupting-the-legacy-lag-how-killara-outdoors-ceo-chris-macaulay-is-tackling-the-outdoor-industry-s-deepest-challenges

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Media Contact
Company Name: Killara Outdoors
Contact Person: Media
Email: Send Email [http://www.universalpressrelease.com/?pr=chris-macaulay-takes-on-outdoor-industry-gaps-with-purposedriven-solutions]
Phone: +1 (214) 697-9030
Address:180 State Street, 201
City: Southlake
State: TX 76092
Country: United States
Website: https://killara.com/

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