Chris Macaulay's 5-Step Growth Roadmap Redefines How Outdoor Brands Scale

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Most leaders talk about growth in terms of flashy launches or viral moments. But Chris Macaulay [https://www.linkedin.com/in/chrismacaulay1/], CEO of Killara Outdoors [https://killara.com/], believes the real work of growth happens long before the spotlight.

"You can't scale chaos," Macaulay says in his latest feature, From Vision to Execution: Killara CEO Chris Macaulay Shares His Roadmap for Scaling Outdoor Brands [https://killara.com/blog/5-from-vision-to-execution-killara-ceo-chris-macaulay-shares-his-roadmap-for-scaling-outdoor-brands]. "Before you go bigger, you have to go deeper."

Since taking the helm at Killara in 2023, Macaulay has implemented a structured five-step growth model that now serves as the blueprint for every brand the platform touches. Rooted in operational discipline and long-term clarity, the roadmap has helped Killara turn overlooked outdoor businesses into national forces - without losing their identity.

The Five Steps

Step One: Operational Excellence.

Before any marketing campaign or product launch, Macaulay ensures fundamentals are tight - clean financials, simplified SKUs, optimized supply chains, and clear reporting structures.

Step Two: Centralized Services.

Killara's platform provides shared media, finance, and customer service capabilities so founders can focus on product, culture, and leadership - not get buried in admin.

Step Three: Leadership Development.

"You can't grow the brand if you don't grow the people," says Macaulay. At Killara, team development is prioritized early through coaching, alignment, and role clarity.

Step Four: Channel Expansion.

From e-commerce to retail and wholesale, Killara evaluates channel fit before expansion - ensuring teams don't spread too thin before the foundation is ready.

Step Five: Long-Term Thinking.

Finally, Macaulay emphasizes durable decision-making over short-term wins. "If it won't matter in five years, we don't let it distract us today."

Image: https://www.globalnewslines.com/uploads/2025/07/d95e00a747cb4c8ce2b6b100bb0acda4.jpg

Together, these five steps represent a radical departure from the fast-growth, quick-exit mindset so common in the outdoor industry. For Macaulay, the goal isn't just growth - it's sustainable, soul-aligned scale.

"We're not here to flip brands," he says. "We're here to build businesses that people are proud to run for the next 20 years."

The full article provides a deeper look at how this framework is being applied across Killara's expanding portfolio - and why more founders are turning to Killara for partnership and clarity.

Read the full article: https://killara.com/blog/5-from-vision-to-execution-killara-ceo-chris-macaulay-shares-his-roadmap-for-scaling-outdoor-brands

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Media Contact
Company Name: Killara Outdoors
Contact Person: Media
Email: Send Email [http://www.universalpressrelease.com/?pr=chris-macaulays-5step-growth-roadmap-redefines-how-outdoor-brands-scale]
Phone: +1 (214) 697-9030
Address:180 State Street, 201
City: Southlake
State: TX 76092
Country: United States
Website: https://killara.com/

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