How Chris Macaulay Builds Resilient Outdoor Brands Through Discipline and Market Conviction

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For Chris Macaulay [https://www.linkedin.com/in/chrismacaulay1/], CEO of Killara Outdoors [https://killara.com/], market volatility isn't a signal to panic - it's a call to lead.

In his latest feature, Resilient by Design: How Killara CEO Chris Macaulay Navigates Outdoor Market Volatility with Discipline and Conviction [http://killara.com/blog/resilient-by-design-how-killara-ceo-chris-macaulay-navigates-outdoor-market-volatility-with-discipline-and-conviction], Macaulay outlines the principles that have helped Killara become one of the most stable and future-focused holding companies in the outdoor industry.

"You can't scale chaos," Macaulay explains. "Growth has to be built on systems, operational clarity, and the confidence to make hard calls when the noise gets loud."

That mindset has guided his leadership since 2023, when he joined Killara to lead a new era of performance-driven outdoor brand building. Rather than chasing trends or reacting to market shocks, Macaulay focuses on long-term stability through structural strength - from supply chain to leadership development.

This approach has already yielded results. In 2024, Killara successfully relaunched Lake Fork Lure Co., a legacy soft bait brand, with a full operational overhaul, refreshed identity, and expanded product line. The company now heads into ICAST 2025 with seven new baits, a high-performance rod line, and multiple creator and retail partnerships.

Image: https://www.globalnewslines.com/uploads/2025/07/90c53fac50b0c5ff21cfece6eb44ca3c.jpg

Disciplined Growth Amid Uncertainty

Resilience at Killara doesn't just mean weathering storms - it means knowing when to stand still and when to surge forward. For Macaulay, that sometimes means turning down tempting opportunities.

"We've walked away from deals and short-term revenue when it didn't align with our long-term vision," he shares. "That kind of discipline doesn't slow us down - it protects what we're building."

Macaulay is quick to differentiate Killara's model from the typical private equity mindset. Killara isn't built for quick flips or reactive scale. It's designed to help founders build enduring businesses through strategic infrastructure, cultural clarity, and operational precision.

"When the market pulls back, we don't freeze," he says. "We get to work. We lean in while others lean out."

For founders navigating uncertainty, Killara provides more than capital - it offers conviction, a tested blueprint, and a team committed to lasting impact.

Read the full article: https://killara.com/blog/resilient-by-design-how-killara-ceo-chris-macaulay-navigates-outdoor-market-volatility-with-discipline-and-conviction

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Company Name: Killara Outdoors
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Email: Send Email [http://www.universalpressrelease.com/?pr=how-chris-macaulay-builds-resilient-outdoor-brands-through-discipline-and-market-conviction]
Phone: +1 (214) 697-9030
Address:180 State Street, 201
City: Southlake
State: TX 76092
Country: United States
Website: https://killara.com/

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