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Sign Market Trends That Will Shape the Next Decade: Insights from Increasing Demand For Digital Signage Enhanced Information Management And Advertising Capabilities
Sign
How Large Will the Sign Market Size By 2025?
There has been robust growth in the size of the sign market in the past few years. It is expected to expand from a value of $112.41 billion in 2024 to $118.92 billion in 2025, reflecting a compound annual growth rate (CAGR) of 5.8%. The growth observed in the historic period can be credited to factors like urbanization, the expansion of the retail sector, the growth of the tourism and hospitality industry, the event and exhibition industry, and the development of transportation infrastructure.
How Big Is the Sign Market Size Expected to Grow by 2029?
Consistent expansion is predicted for the sign market over the coming years, with an increase to $143.89 billion anticipated by 2029, equating to a compound annual growth rate (CAGR) of 4.9%. This projected advancement in the specified period can be linked to factors such as initiatives for smart cities, environmental sustainability, customization and personalization, e-commerce and digital presence, health and safety indications, and global events and expos. Notable future trends encompass growth in digital signage, the prevalence of LED technology, the application of augmented reality (AR) in signs, direction and navigation signage, and interactive touchscreen signs.
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Which Key Market Drivers Powering Sign Market Expansion and Growth?
The surge in economic development is predicted to fuel the expansion of the sign market. Economic development is generally represented by a country's continued growth in the production of products and services, often signaled by the rise in its GDP over a certain duration. The general economic situation greatly influences the sign market. During times of economic growth, companies tend to spend more on signages for purposes such as branding, advertising, and expansion. For instance, the Organization for Economic Co-operation and Development, an intergovernmental economic organization based in France, declared in June 2023 that the growth of UK's GDP is anticipated to mark a humble 0.3% in 2023, with a moderate improvement to 1.0% in 2024. Thus, the escalating economic growth steers the development of the sign market.
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Which Fast-Growing Trends Are Poised to Disrupt the Sign Market?
The demand for digital signage, attributed to its superior information management capacity, is increasing. Digital Signage, a remotely managed digital display, is typically used for sales, marketing, or promotional activities. It offers the advantage of easy advertisement deployment, as well as cost and time savings on logistics and reprinting materials. Emerging digital signage trends include multi-screen experiences, IP-over-streaming advertisements, and Bluetooth integration for bi-directional communication.
What Are the Emerging Segments in the Sign Market?
The sign market covered in this report is segmented -
1) By Type: Traditional Billboards And Signs, Digital Billboards And Signs, Other Sign
2) By Application: Indoor, Outdoor
3) By End-user Vertical: BFSI, Retail, Transportation and Logistics, Healthcare, Other End-user Verticals
Subsegments:
1) By Traditional Billboards And Signs: Static Billboards, Painted Signs, Neon Signs
2) By Digital Billboards And Signs: LED Billboards, LCD Display Signs, Interactive Digital Displays
3) By Other Sign: Custom Signage, Vehicle Wraps, Window Graphics
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Who Are the Global Leaders in the Sign Market?
Major companies operating in the sign market include Samsung Electronics Co. Ltd., Panasonic Corporation, LG Display Co. Ltd., NEC Display Solutions Ltd., Sharp Corporation, Sabre Digital Creative Inc., Planar Systems Inc., Brady Corporation, Daktronics Inc., Prairie State Products Inc., Identity Holdings Inc., Visual Graphic Systems Inc., Marahrens Group of Companies, Mirazed Inc., SmartSign Systems, Sign Solutions USA Inc., Indianapolis Badge & Nameplate Co., First Sign Corporation, Madam Metalworks Inc., Sign Artist Inc., Shingokizai Co. Ltd., United Signs LLC, Houston Custom Metal Works Inc., Speed Fabrication Inc., James Printing & Signs Inc.
Which are the Top Profitable Regional Markets for the Sign Industry?
Asia-Pacific was the largest region in the sign market in 2024. Western Europe was the second largest region in the sign market. The regions covered in the sign market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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