Press release
Nutricosmetics Market to Double by 2031 as Beauty-from-Within Supplements Surge Globally
Nutricosmetics Market
The market's expansion is largely driven by rising consumer awareness of the link between nutrition and aesthetic health. Consumers are increasingly seeking beauty-from-within solutions, with a strong preference for products that enhance skin radiance, reduce wrinkles, and improve hair strength and nail health through oral supplementation.
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Product categories like collagen-infused drinks, and multifunctional capsules are gaining popularity, particularly among millennials and aging populations. This shift is supported by increased e-commerce adoption, influencer-driven brand growth, and product transparency around clean-label, non-GMO, and plant-based ingredients.
📊 Market Segmentation by intake type, ingredient, application, and distribution channel
➥ By Type: Supplements, Functional Food and Beverages.
➥ By Application: Skincare, Haircare, Nailcare.
➥ By Ingredient: Vitamins, Carotenoids, Omega 3 Fatty Acids, Collagen Peptides, Probiotics .
🇺🇸 United States Regional Analysis - nutricosmetics market US growth and trends
North America holds a dominant position in global nutricosmetics revenue share, supported by strong consumer interest in wellness supplements and beauty-from-within products. Dietary supplements remain widely accepted and trusted for skin and health enhancement. Growth is driven by increased investment in personalized formulations, direct-to-consumer outreach, and partnerships with major e-commerce platforms.
While global coverage spans broader Asia-Pacific dominance, the US regional segment reflects high average spend per capita and premium product demand, contributing significantly to overall revenue.
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🇯🇵 Japan Regional Analysis-Japan nutricosmetics market snapshot and forecast
Japan is the leading market globally within Asia-Pacific for nutricosmetics, with historical sales of USD 669.1 M in 2024, projected to reach USD 790.1 M in 2025 and USD 4,245.5 M by 2035-implying a vigorous CAGR of 18.5% between 2025-2035. Growth is supported by Japan's aging population and strong cultural emphasis on skin health through ingestible solutions.
Beauty beverages (collagen drinks), supplements, capsules, and powders are especially popular. Sales channels in Japan are a mix of supermarkets/hypermarkets, e-commerce platforms, cosmetics stores, and pharmacy outlets supported by trusted brands like Shiseido, Fancl, and DHC collaborating with dermatologists and influencers.
🧠 Competitive Landscape - leading players in nutricosmetics industry innovation and differentiators
Major global and regional players include
➢ Shiseido (Japan) - launched ingestible beauty brands, including collagen powders, addressing anti-aging skin hydration trends.
➢ Fancl, DHC Corporation, Meiji Holdings, Asahi Group, and Morinaga Milk - focus on traditional ingredients (matcha and yuzu) and science-driven formulations in Japan.
➢ Global players beyond Japan include Amway (Nutrilite brand), DSM, BASF, Nestlé, General Mills-offering vitamins and beauty supplements leveraging large distribution reach.
Competition centers on product innovation (vegan, organic, probiotic-enriched), transparency of ingredient efficacy, and omnichannel distribution strategies.
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🧩 Drivers and Opportunities growth impetus in nutricosmetics market
Key Growth Drivers:
➥ Demographic aging and heightened anti-aging interest globally.
➥ Increase in health-conscious consumers seeking multi-benefit beauty nutrition.
➥ Rise of wellness culture and "beauty from within" trends, especially amid self-care shifts post-pandemic.
Major Opportunities Ahead:
➢ E-commerce growth and online personalized selling strategies.
➢ Development of novel intake forms (collagen shots, fortified teas) tailored to consumer convenience and taste.
➢ Ingredient innovation around probiotics, carotenoids, plant-based actives, and encapsulation technologies for improved bioavailability.
➢ Cross-industry partnerships bridging wellness and beauty brands to launch authentic nutraceutical-cosmetic hybrids.
🔍 Latest Mergers and Acquisitions - recent nutricosmetics market consolidation
➥ L'Oréal signaled its upcoming entry into the nutricosmetics space in early 2025, following stakes in clinics and investment in Galderma, indicating strategic positioning in ingestible beauty solutions.
✅ Summary & Strategic Perspective
The nutricosmetics market is poised for strong future growth, underpinned by demographic shifts, consumer wellness trends, and product innovation. Asia-Pacific, led by Japan, dominates global share, while the US market contributes robust consumer spending and premium positioning.
Strategic priorities for stakeholders include
➢ Developing multi-format products: beauty beverages, capsules, powders tailored to specific beauty needs (skin hydration, hair health, anti-aging).
➢ Leveraging e-commerce and digital marketing to reach health-conscious, tech-savvy consumers.
➢ Investing in ingredient innovation: plant-derived actives, probiotics, vitamins, and carotenoids with proven efficacy.
➢ Exploring strategic investments or partnerships, particularly as large beauty conglomerates enter the ingestible beauty space.
With expanding distribution networks and rising demand for holistic beauty and health solutions, the future of the nutricosmetics market is both vibrant and transformative.
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