Press release
Stevia: A Leading Driver Behind Stevia Market Growth Fueled By Escalating Diabetes And Obesity Rates Market Expansion in 2025
Stevia Market
Stevia Market Size Growth Forecast: What to Expect by 2025?
The size of the stevia market has seen a swift expansion in the past few years. There is an expected rise from $0.92 billion in 2024 to $1.03 billion in 2025, with a significant compound annual growth rate (CAGR) of 11.6%. This growth during the historical period can be traced back to the popularity of health and wellness trends, growing apprehension about obesity, a preference for natural components, regulatory backing, and consumers moving away from artificial sweeteners.
How Will the Stevia Market Size Evolve and Grow by 2029?
In the coming years, the stevia market is set to experience swift expansion, with its value projected to reach $1.67 billion in 2029, reflecting a compound annual growth rate (CAGR) of 12.8%. This impending growth could be ascribed to the persistent awareness of health matters, a broadening understanding of diabetes, an enlarging food and beverage sector, predilection for clear labelled products, and international changes in diets. Dominant trends for the period in question are the creation of functional and wellness products infused with stevia, the escalated usage in both non-alcoholic and alcoholic drinks, the launch of sweet snacks and confectionery based on stevia, the progression towards unambiguous and transparent stevia labeling, as well as partnerships and collaborations in the area of stevia research and development.
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What Drivers Are Propelling the Growth of Stevia Market Forward?
The growth of the stevia market is anticipated to surge in response to the escalating occurrence of diabetes and obesity within the projected timeframe. Factors contributing to obesity include unhealthy living standards, physical inactivity, excessive eating, genetics, and elevated stress levels, which amplify the probability of diabetes, heart disease, and certain types of cancer. As an example, the Office for Health Improvement and Disparities, a department under Health and Social Care in the UK, reported in April 2024 that in the year concluding in November 2022, 63.8% of individuals 18 and above were described as overweight or obese, marking a 0.5% rise from the prior year. Hence, an upswing in the demand for stevia is projected, fueling the market's expansion.
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Which Emerging Trends Are Transforming the Stevia Market in 2025?
The major players in the stevia industry are producing innovative offerings, such as stevia-based liquid sweeteners, to broaden their customer base, increase sales and boost their earnings. These sweeteners are derived from the processed leaves of the stevia plant (Stevia rebaudiana) and are in liquid form. For example, in July 2022, Sweegen, Inc., an American stevia sweeteners producer, introduced Bestevia LQ. Its unique attributes make it suitable for uses like sweetening carbonated beverages, candy, liquid sweeteners, dessert sauces, and concentrated, fruit or flavor-enhanced syrups. Additionally, it has been designed to overcome issues with dissolving, improve product stability, and make measurements more accurate. It is particularly convenient for businesses whose manufacturing processes do not include stevia in powdered form, offering an easy-to-use alternative.
What Are the Key Segments in the Stevia Market?
The stevia market covered in this report is segmented -
1) By Product: Powder, Liquid, Leaf
2) By Nature: Organic, Conventional
3) By Application: Bakery, Dairy Food Products, Beverages, Dietary Supplements, Confectionery, Other Applications
Subsegments:
1) By Powder: Granulated Stevia Powder, Stevia Extract Powder
2) By Liquid: Liquid Stevia Drops, Concentrated Liquid Stevia
3) By Leaf: Dried Stevia Leaves, Fresh Stevia Leaves
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Who Are the Key Players Shaping the Stevia Market's Competitive Landscape?
Major companies operating in the stevia market include Cargill Inc., Archer Daniels Midland Company, PepsiCo Inc., The Coca-Cola Company, Ingredion Incorporated, WhiteWave Services Inc., Tate & Lyle plc, SunOpta Inc., SweetLeaf Stevia, BENEO GmbH, Stevia Corp, Real Stevia Company, Sweet Green Fields LLC, Guilin Layn Natural Ingredients Corp, S&W Seed Co, GL Stevia Co Ltd., Sunwin Stevia International Inc., PureCircle Ltd., Pyure Brands LLC, Bioplus Life Sciences Pvt Ltd., Evolva Holding S.A., GLG Life Tech Corp, Foodchem International Corporation, Hunan Nutramax Inc., Sunrise Nutrachem Group Co Ltd., Zhucheng Haotian Pharma Co Ltd, Wisdom Natural Brands, Shandong Aojing Biotechnology Co Ltd., Morita Kagaku Kogyo Co Ltd, Ganzhou Julong High-Tech Industrial Co Ltd., Arista Industries Inc., Martin Bauer GmbH Co, Health Plus Inc., Kerry Group plc, Whole Earth Brands Inc., Layn Corporation, Taos Inc., Biolotus Technology Jiangsu Inc., Sino-Food Machinery Co Ltd., Nutra Food Ingredients LLC
What Geographic Markets Are Powering Growth in the Stevia Market?
Asia-Pacific was the largest region in the stevia market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the stevia market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Stevia Market
Parent Market Analysis
Sweetener market comprises ofcaloric and non-caloric sweeteners. Among which caloric sweetener includes sucrose, table sugar, raw sugar, and others. Whereas non caloric sweetener have been further segmented into natural as well as synthetic sweeteners. The natural sweeteners are further classified as low potency and high potency sweetener whereas synthetic sweeteners include advantame, aspartame, sucralose and others. Increased consumer awareness towards low caloric food across the globe has changed…
