Press release
Emerging Trends to Drive Video Streaming Software Market Growth at 22.5% CAGR Through 2029
Video Streaming Software Market Size
Video Streaming Software Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size of video streaming software has seen a fast-paced expansion in the last few years. The growth is projected to increase from a size of $10.73 billion in 2024 to $12.52 billion in 2025, indicating a Compound Annual Growth Rate (CAGR) of 16.7%. The substantial growth during the historic period was due to factors such as the widespread availability of high-speed internet, the rising popularity of over-the-top (OTT) platforms, an increase in the adoption of smartphones, advancements in content digitization, and the global proliferation of streaming services.
Video Streaming Software Market Size Forecast: What's the Projected Valuation by 2029?
The market size for video streaming software is anticipated to undergo substantial growth in the coming years, with a projection of reaching $28.18 billion by 2029 and maintaining a compound annual growth rate (CAGR) of 22.5%. The predicted increase during this forecast period may be due to the interactive and immersive content, the international growth of local platforms, the dynamic addition of ads, profitable strategies, social integration, and interactive characteristics. Key trends predicted for this period involve cloud-based streaming services, streaming on multiple platforms, innovation in subscription models, remote production and collaboration, along with artificial intelligence (AI) integration.
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What Are the Drivers Transforming the Video Streaming Software Market?
The video streaming software market is set to experience significant growth, largely driven by a rising demand for video-on-demand (VoD) streaming. The prominence of this market shift is credited to the popularity of VoD services such as Netflix and video communication services like Zoom, as well as social platforms like TikTok, esports, and live streaming features. Notably, Exploding Topics, a US-based software tool employing artificial intelligence, noted that the uptake of video streaming subscriptions has continuously grown in the United States, with an impressive rise from 78% in 2021 to 83% in September 2023. As a result of these trends, the increasing consumer interest in VoD streaming is anticipated to boost the video streaming software market.
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What Long-Term Trends Will Define the Future of the Video Streaming Software Market?
The rise in technological advancements is making a significant impact on the video streaming software market. Companies in this sector are adopting new technological innovations to enhance the quality of the video streaming experience for customers. For example, Brightcove, a streaming technology firm based in the US, debuted the Brightcove Communications Studio in February 2023. This video streaming solution, designed to boost internal organizational communications, allows HR and communication departments to leverage video-first strategies to cultivate stronger connections with staff members. With functionalities like video carousels for a deeply engaging exploration experience and selected content collections for personalized interaction, the solution meets the growing necessity for businesses to bolster employee involvement through vivacious and interactive content.
Which Segments in the Video Streaming Software Market Offer the Most Profit Potential?
The video streaming software market covered in this report is segmented -
1) By Streaming Type: Live Streaming, Video-On-Demand Streaming
2) By Component: Solutions, Services
3) By Deployment: Cloud, On-Premise
4) By Vertical: Media And Entertainment, BFSI, Academia And Education, Healare, Government, Other Verticals
Subsegments:
1) By Live Streaming: Event Streaming, Live Sports Streaming, Live Broadcast Streaming
2) By Video-On-Demand Streaming: Subscription-Based Video-On-Demand (SVOD), Advertising-Based Video-On-Demand (AVOD), Transactional Video-On-Demand (TVOD)
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Which Firms Dominate the Video Streaming Software Market by Market Share and Revenue in 2025?
Major companies operating in the video streaming software market include Apple Inc., Agile Content, International Business Machines Corporation (IBM), Akamai Technologies Inc., Polycom Inc., Ramp Holdings Inc., Vimeo Livestream, Southern Cross Media Group Limited, Uscreen Inc., Brightcove Inc., Kaltura Inc., Haivision Systems Inc., JW Player, Ooyala Inc., Vidyard Inc., Qumu Inc., Panopto, Bitmovin AG, NCH Software Inc., Streamroot, Cincopa LLC, Livestream Inc., Resi, Wowza Media Systems LLC, TikTok Live, Mirillis Ltd., StreamShark, Zixi Software Inc., Limelight Networks Inc., 24live, Cloudinary Inc., Dacast, Dailymotion SAS, Flowplayer AB, GUDSHO, Instagram Live, MediaPlatform Inc., Muvi LLC, Mux Inc., Prismplus, Sonic Foundry, StreamForge Inc., Telestream LLC, Vbrick Rev, VideoHelix, Vidizmo Inc., VPlayed Inc., YouTube LLC
Which Regions Offer the Highest Growth Potential in the Video Streaming Software Market?
North America was the largest region in the video streaming software market share in 2024. The regions covered in the video streaming software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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