Global Carpet & Upholstery Cleaning Services Market to Surge to USD 120.8 Billion by 2035, Driven by Hygiene Imperatives and Tech Innovation

The global carpet and upholstery cleaning services market is poised for significant expansion, with a projected valuation of USD 120.8 billion by 2035, growing at a robust 6% Compound Annual Growth Rate (CAGR) from its current USD 67.4 billion in 2025. This impressive growth is fueled by a confluence of factors, including a heightened post-pandemic emphasis on indoor air quality and hygiene, rapid urbanization, and transformative technological advancements within the industry.

The COVID-19 pandemic served as a pivotal catalyst, amplifying public awareness of cleanliness and its direct correlation to health. This elevated consciousness has translated into sustained demand for professional cleaning services in both residential and commercial sectors. Carpets and upholstered furniture, often unseen reservoirs of dust mites, allergens, and microbial contaminants, necessitate regular, professional deep cleaning-a realization increasingly embraced by property owners not only for hygiene but also for extending the lifespan and enhancing the aesthetic appeal of their interior assets.

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Driving Forces: Hygiene, Urbanization, and Tech Power Growth

The carpet and upholstery cleaning market is set to hit USD 120.8 billion by 2035, fueled by post-pandemic hygiene focus, urbanization, and demand from sectors like hospitality and healthcare. Tech innovations and eco-friendly products enhance efficiency and customer satisfaction. Outsourced facility management and subscription plans ensure steady revenue, while AI, real-time scheduling, and sustainability will shape future growth.

Challenges: Economic Shifts and Labor Shortages

The industry faces risks from economic downturns and labor shortages, which can strain service quality and pricing. Regulatory pressures on chemical use and sustainability add compliance costs, especially for smaller operators, making training and eco-upgrades essential.

Market Evolution: From Pandemic to AI

From 2020-2024, growth was driven by hygiene awareness and eco-friendly cleaning. Looking ahead, AI and automation will boost efficiency, while digital tools and subscription models will enhance customer experience. Sustainability remains a key priority.

Regional Trends

North America leads with demand for green cleaning and strong infrastructure. Asia Pacific is growing fastest due to urban development, while Europe emphasizes regulation and cultural preferences. These trends reflect the broader momentum in specialized cleaning.

Competitive Landscape: Fragmented but Evolving

The market is fragmented, with major players like ServiceMaster, ABM, Jani-King, CleanNet USA, and Anago leveraging scale, tech, and franchise models. Smaller eco-focused and digital-first players are gaining ground, signaling a shift toward personalized, green services.

Key Segments

By Service:

The carpet & upholstery cleaning services market is segmented into carpet cleaning services and upholstery cleaning services.

By Application:

The application segment includes commercial and residential sectors. The commercial segment is further broken down into aviation, commercial spaces, healthcare facilities, hospitality, government, institutional, and others. The residential segment includes household carpet and upholstery cleaning.

By Region:

The regional analysis covers North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and the Middle East & Africa.

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