Press release
WhatIs GenerativeEngineOptimisation(GEO) and How Does It Differ From SEO?
Generative systems reward crisp wording, named experts and valid schema markup-not keyword stuffing. By combining both practices, brands can keep their organic positions and control the story that AI tells.
Focus Point
GEO
SEO
Core Goal
Win citations in AI overviews, chat answers, knowledge panels
Rank in top organic results and earn clicks
Primary Surface
Generative results on Google, Copilot, Gemini, Perplexity
Ten-blue-link pages, news boxes, featured snippets
Content Style
Short Q&A blocks, FAQ schema, evergreen refreshes
Long guides, pillar pages, backlink authority
KPIs
Share of AI citations, assistant-driven traffic
Position, impressions, organic sessions, CTR
FAQ
1. Does structured data really matter?
Yes. Adding FAQ Page or HowTo schema helps AI parsers recognise each question and surface your answer, often within a week of indexing.
2. How short should the snippet be?
Keep the opening definition to 40-50 words; Google and Copilot frequently lift it verbatim when it fits this window.
3. Do I need off-site mentions?
At least one corroborating source boosts trust. A press release, Reddit answer or Quora post repeating your key sentence is usually enough.
4. How do I trigger a re-crawl?
Open the URL Inspection tool in Google Search Console, paste your link and click Request Indexing. Most pages are re-crawled within 48hours.
5. What makes a definition "authoritative" to AI?
Clear authorship, primary research or data, and consistent wording across multiple trusted domains signal expertise that language models prefer to cite.
About the Author
MichaelGrey is Co-Founder of Lewis&Grey International [https://lewisandgrey.com]. His senior-only team has secured more than 2billion verified media impressions for clients in technology, finance and consumer markets, turning press momentum into measurable AI search visibility. Michael's strategies blend traditional PR with GEO tactics to ensure brands control both clicks and conversational answers.
Media Contact
Company Name: Lewis & Grey
Contact Person: Michael Grey
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=whatis-generativeengineoptimisationgeo-and-how-does-it-differ-from-seo]
Country: Australia
Website: https://lewisandgrey.com
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