Electric Kettle Market to Reach US$ 2.7 Bn by 2032 with Rising Demand for Quick & Energy-Efficient Appliances

✅Overview of the Market

According to the latest study by Persistence Market Research, the global electric kettle market is projected to grow from US$ 1.9 Bn in 2025 to US$ 2.7 Bn by 2032, expanding at a CAGR of 5.3%. This steady growth is driven by increasing consumer preference for convenience in boiling water and preparing hot beverages, along with the growing adoption of energy-efficient and time-saving kitchen appliances. The market is also witnessing a strong uptick in smart electric kettles integrated with IoT and temperature control features.

The electric kettle market is experiencing notable expansion globally, propelled by the increasing pace of urban lifestyles, demand for convenience in domestic tasks, and growing tea and coffee consumption, especially among millennials and working professionals. Electric kettles have emerged as essential kitchen appliances due to their ease of use, faster boiling capabilities, and energy efficiency. These kettles find widespread application in households, offices, and commercial spaces such as hotels and cafes. With changing consumer habits and a shift toward minimalist kitchen solutions, compact and stylish kettles are also gaining popularity.

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In terms of market segmentation, the stainless-steel electric kettle segment leads due to its durability, heat resistance, and sleek design appeal. Meanwhile, Asia Pacific is the dominant regional market, led by high demand in countries like China, India, and Japan, where tea consumption is culturally significant. The region benefits from rising disposable incomes, urbanization, and increasing demand for modern kitchen appliances. Additionally, the surge in e-commerce and increasing availability of international brands are contributing to the region's leading position in the global electric kettle market.

✅Key Market Insights

➤ Stainless steel electric kettles are the most preferred due to their superior safety, design, and thermal conductivity.
➤ Smart kettles with Wi-Fi and app integration are emerging as popular choices among tech-savvy consumers.
➤ Rapid urbanization and growing nuclear families are increasing the adoption of compact, efficient appliances.
➤ Online sales channels are seeing significant traction, especially in emerging economies.
➤ Environmentally conscious consumers are driving the shift toward energy-efficient electric kettles.

✅What are the benefits of using an electric kettle over a stovetop kettle?

Electric kettles offer faster boiling times, higher energy efficiency, and increased safety features compared to traditional stovetop kettles. They typically consume less electricity, shut off automatically after boiling, and maintain water temperature for longer periods. Many electric kettles also offer variable temperature settings for different beverages like green tea or coffee. Their portability and sleek design make them a convenient appliance for homes, offices, and travel. Additionally, advanced models with smart features allow remote operation via mobile apps, further enhancing user convenience and making them an ideal choice for modern lifestyles.

✅Market Dynamics

Market Drivers:
Key drivers include increased consumption of tea and coffee globally, rising disposable incomes, and growing awareness about energy conservation. The expansion of e-commerce has played a crucial role in increasing product visibility and availability, particularly in tier 2 and 3 cities. Additionally, the integration of advanced features such as temperature control, cordless designs, and quick-boil functions are drawing consumers toward electric kettles as essential daily-use appliances.

Market Restraining Factor:
The main restraint in the electric kettle market is product saturation in mature markets such as North America and Western Europe. Moreover, low-cost alternatives and counterfeit products in the market pose a risk to brand reputation and consumer trust. In some regions, irregular power supply or a cultural preference for traditional heating methods may also impede widespread adoption.

Key Market Opportunity:
There is significant growth potential in emerging markets, where increasing urbanization and rising awareness about energy-efficient appliances are expected to drive demand. Introducing budget-friendly models with basic features and targeting lower-income households through regional retail networks and digital platforms can unlock new opportunities. Additionally, commercial usage in hotels, restaurants, and coworking spaces offers further expansion possibilities.

✅Market Segmentation

The electric kettle market is segmented by material type, capacity, application, and sales channel. Based on material, the market includes stainless steel, glass, and plastic kettles. Stainless steel holds the largest share due to its robustness, resistance to rust and odors, and long lifecycle. Glass kettles are gaining popularity for their aesthetic appeal and transparency, allowing users to monitor the boiling process, while plastic kettles remain popular in price-sensitive segments due to their affordability and lightweight design.

In terms of capacity, electric kettles are segmented into below 1 liter, 1-1.5 liters, and above 1.5 liters. The 1-1.5-liter segment dominates due to its suitability for most household needs. By application, the market is divided into residential and commercial. The residential segment leads the market, supported by increasing household adoption, while the commercial segment is expanding with the growth of hospitality and food service sectors. Sales channels are divided into offline (supermarkets, electronics stores) and online (e-commerce platforms). The online segment is growing rapidly due to digital transformation, wider product variety, and attractive offers.

✅Regional Insights

Asia Pacific dominates the electric kettle market, accounting for the largest revenue share. This dominance stems from a high population base, increasing disposable incomes, and cultural practices involving frequent tea and hot water usage. Countries such as China and India are driving regional growth due to the surge in middle-class households and demand for affordable, efficient kitchen appliances. The rise of e-commerce platforms in the region has further enabled broader access to both international and domestic brands.

Europe is the second-largest market, with strong sales in the UK, Germany, and France, where electric kettles are standard household items. The region benefits from a high level of product awareness, focus on energy efficiency, and growing interest in smart kitchen solutions. North America follows closely, with a growing adoption trend driven by busy lifestyles and increasing coffee consumption. Latin America and the Middle East & Africa are emerging markets with growing urbanization and gradual lifestyle modernization contributing to market expansion.

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✅Company Insights

✦ Koninklijke Philips N.V.
✦ Breville Group Limited
✦ Cuisinart (Conair Corporation)
✦ Hamilton Beach Brands Holding Company
✦ Aroma Housewares Company
✦ T-fal (Groupe SEB)
✦ Morphy Richards
✦ Havells India Ltd.
✦ Russell Hobbs (Spectrum Brands Holdings, Inc.)
✦ Bajaj Electricals Ltd.
✦ Xiaomi Corporation

✅Key Industry Developments

Leading companies are focused on launching smart electric kettles that can be controlled via smartphones, offering functions like scheduling, variable temperature presets, and voice assistant integration. For instance, Xiaomi has introduced app-enabled kettles in Asia, appealing to tech-savvy consumers. Breville and Cuisinart have rolled out advanced models with LED displays and keep-warm functions for the premium market.

Another notable development includes partnerships between e-commerce platforms and manufacturers to offer region-specific product ranges at competitive prices. Local brands are also ramping up production to meet growing domestic demand in countries like India and Indonesia. Efforts are being made to improve product quality, design, and energy efficiency to align with evolving consumer preferences and government energy-saving guidelines.

✅Innovation and Future Trends

The electric kettle market is witnessing a shift toward smart and sustainable solutions. Manufacturers are increasingly integrating IoT features, touch controls, and mobile app synchronization to deliver a more interactive user experience. Consumers are looking for kettles that offer customized boiling, memory functions, and eco-modes, which optimize energy consumption and align with their health and convenience needs. Innovation is also focused on compact and travel-friendly designs with multi-voltage functionality for international usage.

In the near future, sustainability will become a central theme. Companies are expected to adopt recyclable materials, reduce plastic usage, and offer modular components to extend product lifespan. Energy Star certification and compliance with regional energy efficiency standards will gain importance. As the competition intensifies, brands that offer durable, stylish, and smart kettles at reasonable prices will stand out. Collaborations with kitchen tech startups and AI-driven home automation ecosystems are expected to redefine the scope of electric kettles in modern households.

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