Press release
Rising In App Purchases Boost Microtransactions Market: Core Growth Enabler in the Online Microtransaction Market, 2025
Online Microtransaction Market Size
Online Microtransaction Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size for online microtransactions has seen a swift surge in recent times. The projections show it expanding from $77.8 billion in 2024 to $86.51 billion in 2025, experiencing a compound annual growth rate (CAGR) of 11.2%. The significant growth observed historically can be accredited to elements like the progression of the gaming industry, the digital revolution in entertainment, the adoption of a free-to-play model, introduction of virtual goods and cosmetics, and the widespread of mobile gaming.
Online Microtransaction Market Size Forecast: What's the Projected Valuation by 2029?
The market size for online microtransactions is predicted to experience swift expansion in the coming years, rising to $129.76 billion by 2029 with a compound annual growth rate (CAGR) of 10.7%. This projected enhancement during the forecast period is due to several factors including the burgeoning digital economy, the continued prevalence of free-to-play models, the inclusion of live streams and esports, as well as digital assets and blockchain technology, alongside personalized and social interactive features. Notable trends anticipated during the forecast period encompass monetization across different platforms, the integration of blockchain and cryptocurrencies, social commerce paired with virtual marketplaces, offerings of personalization and customization, alongside regulatory examination and provisions for consumer protection.
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What Are the Drivers Transforming the Online Microtransaction Market?
The projected growth of the online microtransactions market is likely to be fueled by the expanding feature of In-app purchases in mobile applications. In-app purchases (IAP), a function incorporated within software or mobile apps, allow users to purchase digital commodities, content or additional features, predominantly found in freemium or free apps to enrich and customize the user experience. Incorporating in-app purchases is anticipated to augment online microtransactions by providing a user-friendly and available method for users to purchase digital content and items, resulting in a revenue surge in the online microtransactions market. As an illustrative point, Business of Apps, a UK-based eminent B2B information and media outlet for the global app sector, reported in July 2023 that In-app purchases constitute the most common monetization structure, with approximately 50% of non-gaming apps and 79% of gaming apps employing this method. Google Play generated a revenue of $36.7 billion in Q1 2021, while the Apple App Store generated $31.8 billion and is projected to reach close to $200 billion by 2025. Consequently, the expansion of in-app purchases in mobile applications will act as a key driver of growth in the online microtransactions market during the forecast period.
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What Long-Term Trends Will Define the Future of the Online Microtransaction Market?
Leading corporations in the online microtransactions market are leveraging cutting-edge gaming technology like Champions Tactics to carve out a competitive niche for themselves. This game is the maiden venture from its developer that will harness the potential of blockchain technology. For example, in June 2023, Ubisoft Entertainment, a video game publisher located in France, introduced a blockchain-based technology known as Champions Tactics. With its potential to strengthen online gaming security, guarantee absolute possession of in-game assets via NFTs, guarantee transparency, encourage interoperability, streamline processes with smart contracts, and boost decentralization enabling players to impact game development and governance, blockchain technology makes significant improvements to the world of online gaming.
Which Segments in the Online Microtransaction Market Offer the Most Profit Potential?
The online microtransaction market covered in this report is segmented -
1) By Type: In-Game Currencies, Random Chance Purchases, In-Game Items, Expiration
2) By Device: Mobile, Console, PC
3) By Model: Prepay Model, Postpay Model, Other Models
Subsegments:
1) By In-Game Currencies: Virtual Currencies, Subscription-Based Currencies, Earned Vs. Purchased Currencies
2) By Random Chance Purchases: Loot Boxes, Gacha Mechanics, Surprise Mechanics
3) By In-Game Items: Cosmetic Items, Functional Items, Season Passes And Battle Passes
4) By Expiration: Time-Limited Offers, Consumable Items, Event-Specific Purchases
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Which Firms Dominate the Online Microtransaction Market by Market Share and Revenue in 2025?
Major companies operating in the online microtransaction market include Microsoft Corporation, The Walt Disney Company, Tencent Holdings Limited, Sega Sammy Holdings Inc., Sony Interactive Entertainment LLC, NetEase Inc., Valve Corporation, Activision Blizzard Inc., Bandai Namco Entertainment Inc., Electronic Arts Inc., CyberAgent Inc., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Zynga Inc., Nexon Co. Ltd., King Digital Entertainment plc, Konami Holdings Corporation, NCSoft Corporation, Supercell Oy, Ubisoft Entertainment S.A., Riot Games Inc., Smilegate Holdings Inc., Wargaming Public Co. Ltd., Capcom Co. Ltd., GungHo Online Entertainment Inc., Glu Mobile Inc., Niantic Inc., Machine Zone Inc., Kabam Inc., Gameforge 4D GmbH, Rovio Entertainment Corporation, Miniclip SA, Playtika Holding Corp., Big Fish Games Inc., GREE Inc., DeNA Co. Ltd., Com2uS Corp., Jam City Inc., Scopely Inc.
Which Regions Offer the Highest Growth Potential in the Online Microtransaction Market?
Asia-Pacific was the largest region in the online microtransaction market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global online microtransaction market report during the forecast period. The regions covered in the online microtransaction market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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