Oat Milk Market Growth Accelerates: Strategic Forecast Predicts $5.18 Billion by 2029

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Oat Milk Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size of oat milk has seen a significant expansion in the last few years. It is predicted to increase from $3.25 billion in 2024 to $3.53 billion in 2025, with an 8.6% compound annual growth rate (CAGR). The historical growth can be linked to factors such as the emergence of dairy substitutes, awareness of lactose intolerance, advancements in dairy-free goods, adoption by retail outlets and cafes, as well as shifting customer perspectives.

Oat Milk Market Size Forecast: What's the Projected Valuation by 2029?
In the coming years, we can expect a fast-paced expansion in the oat milk market, which is projected to escalate to a valuation of $5.18 billion by 2029, reflecting a compound annual growth rate (CAGR) of 10.1%. This predicted surge within the stipulated timeframe is largely due to factors such as the allure of clean labels, the rise of fortified and functional beverages, the influence of the youth market, the impact of social media and influencers, along with the growth of retail and cafe outlets. Key trends anticipated to dominate the forecast period include the adoption of plant-based diets, focus on environmental sustainability, promotion of veganism and dairy-free choices, introduction of innovative products with diversity, and the growing acceptance in retail and cafe sectors.

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What Are the Drivers Transforming the Oat Milk Market?
The increase in the number of vegans is predicted to drive the expansion of the oat milk market. Veganism entails the avoidance of animal products, especially in the diet, to the greatest extent feasible. The vegan population is expanding rapidly due to reasons such as weight control, health concerns, and animal welfare. Oat milk, which provides higher vitamin D than cow's milk, supports various health advantages such as bone and dental health, as well as resistance of the immune system. For instance, VeganBites, a US-based plant-based vegan lifestyle informative platform, reported that by 2023, the US would have 327 million residents with around 19,632,000 being vegans. This statistic is anticipated to climb in the future. Hence, the growth of the oat milk market is fuelled by an increasing vegan population.

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What Long-Term Trends Will Define the Future of the Oat Milk Market?
Firms dominating the oat milk industry are concentrating on the creation of innovative lactose-free beverages to cater to specific health requirements and optimize their market earnings. Lactose-free alternatives are substitutes for dairy products, ideal for those who are lactose intolerant or have other dairy-related health challenges. For instance, in September 2023, Epigamia, an Indian company specializing in natural Greek yogurt, introduced the Oat Beverage Classic. This low-calorie, mouth-watering, and lactose-free alternative has the unique ability to produce micro-foam, enriching coffee drinking experiences and allowing for latte art. In addition to its appealing taste, the Oat Beverage Classic is also beneficial for addressing health issues such as lactose intolerance, diabetes, and PCOD. It provides a nutritious substitute for those pursuing a dairy-free and health-conscious way of life.

Which Segments in the Oat Milk Market Offer the Most Profit Potential?
The oat milk market covered in this report is segmented -

1) By Source: Organic, Conventional
2) By End User: Food & Beverages, Nutraceuticals & Baby Food, Personal Care, Pharmaceuticals
3) By Product: Plain, Flavored
4) By Packaging Form: Carton, Bottle

Subsegments:
1) By Organic: Certified Organic Oats, Non-GMO Organic Oats, Organic Fortified Oat Milk
2) By Conventional: Regular Oats, Non-GMO Conventional Oats, Conventional Fortified Oat Milk

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Which Firms Dominate the Oat Milk Market by Market Share and Revenue in 2025?
Major companies operating in the oat milk market include Rise Brewing Co, PepsiCo Inc., Danone North America, The Quaker Oats Company, The Hain Celestial Group Inc., Chobani LLC, Pacific Foods of Oregon Inc., Alpro NV, Thrive Market Inc., Oatly AB, Califia Farms LP, Earth's Own Food Company Inc., Ecotone SAS, Planet Oat, Minor Figures Ltd., Orgran, Elmhurst 1925 Inc., Natursoy S.L., Vly Foods GmbH, MALK Organics, Rude Health Foods Ltd., Plant Based Products Europe BV, Provamel, Happy Planet Foods Inc., Good & Gather, YooMoo Ltd., Plenish Cleanse Ltd., The Naked Oats Company Ltd., O'Milk Belgium BVBA, A. Vogel Bioforce AG

Which Regions Offer the Highest Growth Potential in the Oat Milk Market?
Asia-Pacific was the largest region in the oat milk market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the oat milk market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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