U.S. Infant Formula Market to Surpass USD 9 Billion by 2035, Driven by Evolving Parental Preferences

According to a recent analysis by Future Market Insights (FMI), the United States infant formula market is expected to witness steady growth over the next decade. Valued at USD 6.56 billion in 2025, the market is projected to reach USD 9.08 billion by 2035, growing at a CAGR of 3.3%. This growth is fueled by changing family structures, increased awareness of infant nutrition, and a shift toward premium and specialty formula products.

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Market Trends Highlighted
• Starter Formula Takes the Lead: By 2025, starting milk formula is projected to dominate the product type segment with 60% market share, reflecting strong demand for infant nutrition during the earliest stages of development.
• Specialty Retail Channels Dominate: Specialty outlets are expected to account for 45% of the distribution channel market, indicating a consumer preference for expert-driven, health-focused shopping environments.
• Rise in Health-Conscious Parenting: Consumers are increasingly opting for infant formula products that replicate the nutritional profile of breast milk and cater to specific health or dietary requirements.

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Recent Developments
The U.S. infant formula market has seen rapid transformation through product innovation, diversification, and distribution expansion. Major manufacturers are introducing formulas enriched with prebiotics, probiotics, and essential fatty acids to enhance infant health outcomes. Simultaneously, specialty and organic formula segments are witnessing significant investment to meet growing consumer expectations for clean-label, high-quality nutrition products.
Retail dynamics have also evolved, with specialty outlets and e-commerce platforms expanding their market presence. This shift aligns with changing buying behaviors among millennial parents who prefer convenience, subscription models, and product customization.

Key Takeaways of the Report
• Market Size & Forecast: USD 6.56 billion in 2025, rising to USD 9.08 billion by 2035.
• Product Segment Leader: Starting milk formula will hold 60% of the market by 2025.
• Top Distribution Channel: Specialty outlets will capture 45% market share.
• Growth Trajectory: A consistent CAGR of 3.3% reflects long-term resilience and market stability.
• Consumer Behavior: Modern parents are prioritizing nutritional integrity, safety, and convenience.

Market Drivers
1. Changing Demographics & Lifestyles
Increased participation of women in the workforce has led to higher reliance on formula feeding. Working parents seek trusted, nutrient-rich alternatives to breast milk, boosting demand for reliable formula options.

2. Nutritional Awareness
A growing understanding of the importance of early childhood nutrition is motivating parents to invest in advanced infant formulas that support physical and cognitive development.

3. Product Innovations
Manufacturers are introducing fortified formulas tailored for different age groups and nutritional needs, including lactose-free, soy-based, and hypoallergenic options. This differentiation is driving premiumization in the market.

4. Retail Transformation
The shift from general retail to specialized channels indicates consumer desire for expert guidance and curated product assortments. Specialty outlets offer higher perceived product safety and quality.

Regional Insights
The United States remains one of the most prominent and mature markets for infant formula globally. Within the country, urban centers are leading demand due to higher birth rates, working-parent households, and better access to healthcare information. Meanwhile, rural regions continue to rely on accessible retail formats, but are gradually adopting specialty products as awareness increases.

Country-wise CAGR Analysis
From 2025 to 2035, the U.S. infant formula market will grow at a compound annual growth rate (CAGR) of 3.3%. This steady growth reflects the market's ability to adapt to evolving consumer needs and maintain product quality, safety, and nutritional relevance across income groups and geographic locations.

Competition Outlook
The U.S. infant formula market is moderately consolidated, with both established multinational corporations and emerging domestic brands competing for market share. Key players are investing in R&D, sustainable manufacturing practices, and marketing strategies aimed at building trust with millennial and Gen Z parents.

Key Market Players
• Abbott Laboratories (Similac)
• Reckitt Benckiser (Enfamil)
• Nestlé (Gerber, Nido)
• Perrigo Nutritionals
• Bobbie
• Kendamil
• Bubs Australia
• Else Nutrition
• Earth's Best (Hain Celestial)
• ByHeart

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United States Infant Formula Market by Product Type, Ingredient, Distribution Channel, and Packaging

By Product Type:
By product type, the industry is classified as starting milk formula, follow-on milk formula, and special milk formula.

By Distribution Channel:
By distribution channel, the industry is classified as specialty outlets, supermarkets, online stores, pharmacy stores, and others.

By State:
By state, the industry is segmented as California, Texas, Florida, New York, Illinois, Ohio, North Carolina, Michigan, Colorado, Wisconsin, and Washington.

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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

This release was published on openPR.