Key Factor Supporting Pet Supplements Market Development in 2025: Surging Interest In Animal Welfare Propels Growth In The Pet Supplements Market

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How Large Will the Pet Supplements Market Size By 2025?
In recent times, the pet supplements market has exhibited robust growth. Projected growth is from $2.27 billion in 2024 to $2.44 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.5%. Factors that contributed to this previous growth include a rise in pet ownership, recommendations by veterinarians, the humanization of pets, an aging pet demographic, and an increased consciousness of preventive care.

How Big Is the Pet Supplements Market Size Expected to Grow by 2029?
The market size for pet supplements is projected to exhibit substantial growth in the coming years, expanding to $3.31 billion by 2029 with a compound annual growth rate (CAGR) of 7.9%. This predicted growth during the forecast period can be ascribed to factors such as the premiumization of pet products, an increase in customized pet nutrition, growing expenditure on pet healthcare, the dominance of e-commerce, and innovation in delivery formats. Key tendencies that are anticipated to shape the market during this forecast period encompass the integration of technology, tailored and functional formulas, broadening of product assortments, the dominance of online retail and subscription models, and transparency in sourcing and production processes.

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Which Key Market Drivers Powering Pet Supplements Market Expansion and Growth?
The escalating apprehension over animal well-being is a vital factor propelling the expansion of the pet supplements market. Animal welfare involves the manner in which an animal's living conditions are managed. Pet supplements serve the purpose of supplying animals with necessary nutrition and treating various ailments, thereby enhancing animal wellbeing. For example, based on a report published by the American Pet Products Association (APPA), a trade organization located in the US, it has been forecasted that sales of OTC medicine and wellness products will rise from $31.5 billion in 2022 to $32.1 billion in 2023. Moreover, the sales of veterinarian care and related products are expected to see an upsurge from $35.9 billion in 2022 to $37.0 billion in 2023. Hence, heightened sensitivity towards animal welfare is anticipated to stimulate the pet supplements market.

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Which Fast-Growing Trends Are Poised to Disrupt the Pet Supplements Market?
Top players in the pet supplements market are innovating new products in response to the increasing needs of pet owners, taking a keen interest in presenting new solutions such as vegan supplements. For example, Opal Pets, a vegan animal nutrition firm based in the US, introduced 'Perfect Powder' - a brand-new vitamin supplement - in September 2022. This powder serves as an all-in-one vitamin, mineral, and amino acid supplement, designed to complement a comprehensive plant-based diet. 'Perfect Powder' consists of calcium, B vitamins, amino acids, L-carnitine, taurine, and other essential minerals suitable for dogs. It is formulated from organic Canadian sea kelp and algae-sourced Omega 3s.

What Are the Emerging Segments in the Pet Supplements Market?
The pet supplements market covered in this report is segmented -

1) By Supplement Type: Essential Fatty Acids, Probiotics, Antioxidants, Multivitamins, Enzymes, Other Supplements
2) By Product Form: Chewable, Soft Gels, Capsules, Other Forms
3) By Pet Type: Dogs, Cats, Other Pets
4) By Distribution Channel: Online E-commerce, Retail Stores
5) By Application: Skin And Coat, Hip And Joint, Digestive Health, Other Applications

Subsegments:
1) By Essential Fatty Acids: Omega-3 Fatty Acids, Omega-6 Fatty Acids
2) By Probiotics: Live Cultures, Prebiotic Fibers
3) By Antioxidants: Vitamins, Polyphenols, Carotenoids
4) By Multivitamins: Complete Multivitamin Formulas, Specific Breed or Age Formulations
5) By Enzymes: Digestive Enzymes, Systemic Enzymes
6) By Other Supplements: Joint Support Supplements, Herbal Supplements, Calming Supplements, Specialty Condition Supplements

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Who Are the Global Leaders in the Pet Supplements Market?
Major companies operating in the pet supplements market include Nestle S.A., Mars Inc., Zoetis Inc., Bayer Animal Health, Hill's Pet Nutrition, iVet Professional Formulas, Blue Buffalo Pet Products Inc., Kemin Industries, Ceva Santé Animale, Dechra Pharmaceuticals plc, Affinity Petcare S.A., Kemin Industries Inc., NOW Foods Inc., Four Paws Inc., Nutramax Laboratories Inc., FoodScience Corporation, PetHonesty, VetriScience Laboratories, Novotech Nutraceuticals, Honest Paws LLC, NutriScience Innovations LLC, Ark Naturals, Dr. Harvey's, Health Extension Pet Care, Aviform Ltd, The Higgins Group Corp, Fromm Family Foods

Which are the Top Profitable Regional Markets for the Pet Supplements Industry?
North America was the largest region in the pet supplements market in 2024. The regions covered in the pet supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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