Comprehensive Nutritional Supplements Market Forecast 2025-2034: Growth Trends and Strategic Shifts

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How Large Will the Nutritional Supplements Market Size By 2025?
The market size for nutritional supplements has seen significant growth in the past few years. It is predicted to expand from $414.85 billion in 2024 to $444.98 billion in 2025, with a compound annual growth rate (CAGR) of 7.3%. The historic period's growth can be linked to factors such as the aging population, lifestyle variations, sports and fitness trends, the surge in e-commerce, and the increasing popularity of veganism.

How Big Is the Nutritional Supplements Market Size Expected to Grow by 2029?
Expectations are high for robust expansion in the nutritional supplements market size in the upcoming years, with projections of it reaching $617.6 billion in 2029, expanding at a compound annual growth rate (CAGR) of 8.5%. The predicted growth during the forecast period can be credited to factors like individualized nutrition, the rising interest in genetic testing, intelligent packaging, readiness for epidemics and a focus on sustainability. Major trends within the forecast phase are anticipated to include cb*d and hemp-derived supplements, plant-powered proteins, supplements supporting mental well-being, collagen supplements and those aimed at brain health.

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Which Key Market Drivers Powering Nutritional Supplements Market Expansion and Growth?
The escalating incidence of non-communicable diseases is fueling the need for nutritional supplements in the market. Non-communicable diseases encompass a series of health conditions that are generally not the result of acute infection, and they typically require protracted duration of treatment and care. A variety of supplements, including alpha-lipoic acid supplementation, can help manage noncommunicable conditions like diabetes and its related complications. For instance, the International Diabetes Federation, a non-profit diabetes association based in Belgium, disclosed statistics in 2022 highlighting that 26% of individuals diagnosed with diabetes did not receive ample information at the time of diagnosis. Additionally, 20% did not receive continual education from their healthcare providers, 36% did not have sufficient consultations with diabetes educators, and 20% of health professionals faced challenges while diagnosing depression as an associated complication of diabetes. Thus, the rising frequency of non-communicable diseases is propelling the growth of the nutritional supplement market.

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Which Fast-Growing Trends Are Poised to Disrupt the Nutritional Supplements Market?
The nutritional supplements market is seeing a trend of new product innovations, spearheaded by major industry players. These companies are developing new offerings to maintain their market position. For instance, Amway India Enterprises Private Limited, a company based in India that specializes in making and developing nutritional supplements, unveiled a new line of nutrition supplements in February 2022. Their new products come in a distinct, flavorful, and user-friendly form and are designed as delicious candies and jelly strips that melt in the mouth under their umbrella brand, Nutrilite. These products are specifically crafted by Amway for the fast-paced modern lifestyle and millennials.

What Are the Emerging Segments in the Nutritional Supplements Market?
The nutritional supplements market covered in this report is segmented -

1) By Type: Vegan Sport Nutrition, Meal Replacement Shakes, Food Supplements, Other Types
2) By Formulation: Tablets, Capsules, Powder, Soft gels, Liquid, Other Formulations
3) By Ingredient: Botanicals, Vitamins, Minerals, Proteins & Amino Acids, Fish Oils, Fibers & Specialty Carbohydrates, Enzymes, Other Ingredients
4) By Distribution Channel: Super market/Hyper market, Retail Pharmacies, Direct Selling, Drug Stores, E-Commerce
5) By End User: Infant, Children, Adults, Pregnant Women, Elderly

Subsegments:
1) By Vegan Sport Nutrition: Plant-Based Protein Powders, Vegan Pre-Workout Supplements, Vegan Recovery Supplements, BCAAs (Branched-Chain Amino Acids) For Vegans
2) By Meal Replacement Shakes: Protein Meal Replacement Shakes, Low-Calorie Meal Replacement Shakes, Nutrient-Dense Meal Replacement Shakes, Vegan Meal Replacement Shakes
3) By Food Supplements: Vitamins And Minerals, Herbal Supplements, Omega-3 And Fatty Acid Supplements, Probiotics And Digestive Aids
4) By Other Types: Performance Enhancers, Weight Management Supplements, Specialty Supplements, Dietary Fiber Supplements

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Who Are the Global Leaders in the Nutritional Supplements Market?
Major companies operating in the nutritional supplements market include The Archer-Daniels-Midland Company, Pfizer Inc., Bayer AG, Abbott Laboratories, GlaxoSmithKline plc, Otsuka Pharmaceutical Co Ltd., DuPont de Nemours Inc., Koninklijke DSM NV, Amway Corporation, Nutrilite Products Inc., Nestlé Health Science SA, Glanbia plc, Herbalife Nutrition Ltd., Carlyle Group Inc., Stepan Company, GNC Holdings Inc., Nu Skin Enterprises Inc., USANA Health Sciences Inc., Arkopharma Laboratories Company Limited, Iovate Health Sciences International Inc., Now Health Group Inc., Xango LLC, Garden of Life LLC, Pharmavite LLC, Nature's Bounty Co, Herb Pharm LLC, American Health Formulations Inc., Ayanda GmbH, BioTech USA, Himalaya Global Holdings, MegaFoods Products Madras Private Limited, MusclePharm Corporation, SmartyPants Vitamins Inc., Thorne Research Inc., Vitabiotics Ltd., Vitacost.com Inc.

Which are the Top Profitable Regional Markets for the Nutritional Supplements Industry?
Asia-Pacific was the largest region in the nutritional supplements market in 2024. Latin America is expected to be the fastest-growing region in the forecast period. The regions covered in the nutritional supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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