Press release
2025 Nail Polish Market Outlook: Key Indicators Shaping Growth Through 2034
Nail Polish
How Large Will the Nail Polish Market Size By 2025?
In recent years, the size of the nail polish market has seen quick expansion. The market is projected to increase from $14.39 billion in 2024 to $16.12 billion in 2025, signaling a compound annual growth rate (CAGR) of 12.0%. The historic growth in this market can be linked to various factors such as fashion and beauty trends, the impact of celebrity endorsements, social and cultural influences, the effect of advertising and media, and thematic influence from seasons and occasions.
How Big Is the Nail Polish Market Size Expected to Grow by 2029?
Expectations for the nail polish market size are optimistic with a fast-paced growth anticipated in the coming years. The market is projected to surge to $25.35 billion by 2029, marking a compound annual growth rate (CAGR) of 12.0%. Several factors are likely to contribute to this predicted growth during the forecast period, such as R&D investments, increased global market penetration, effective digital marketing strategies, a focus on sustainability and environment-friendly products, as well as evolving consumer preferences and trends. Key trends that are foreseen during the aforementioned forecast period encompass specific retail and distribution strategies, an increase in the demand for vegan and cruelty-free products, the influence of fashion and runway trends, a focus on product personalization and customization, alongside innovations in product formulas and ingredients.
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Which Key Market Drivers Powering Nail Polish Market Expansion and Growth?
The rise in the number of women in the global workforce is predicted to enhance the nail polish market's growth. This refers to any woman who is employed outside of the home, earning a regular income, salary, or wage. Nail polish brings a touch of vibrancy and sophistication, making it a popular choice for working women. Take for instance a report from the US Bureau of Labor Statistics in 2022, which revealed that women accounted for 46.8% of the US labor force, signifying their significant presence in the working population. Hence, this global rise in the working women population is fuelling the expansion of the nail polish market.
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Which Fast-Growing Trends Are Poised to Disrupt the Nail Polish Market?
Innovative breathing technologies hold a significant position in the trend landscape of the nail polish industry. Key players in this market are introducing breathable tech in their products to reinforce their market standing. Orly, a nail care company based in the UK, rolled out a breathable summer nail polish line named "Island Hopping" in March 2022. This nail polish is vegan-friendly, does not involve animal testing, and meets halal specifications. It offers six unique vacation-inspired shades and is the maiden professional nail polish with both treatment and coloring features that utilizes a 600-bristle brush for a permeable formula. This 1-step manicure employs advanced oxygen technology to preserve the moisture equilibrium in the nails, thus promoting nail growth and ensuring longevity.
What Are the Emerging Segments in the Nail Polish Market?
The nail polish market covered in this report is segmented -
1) By Product Type: Gel, Matte, Pearl, Other Products
2) By Distribution Channel: Super markets/Hyper markets, Online Channels, Traditional Stores, Exclusive Beauty Specialist Stores, Other Channels
3) By End Use: Male, Female
Subsegments:
1) By Gel: UV Gel Polish, LED Gel Polish, Soak-Off Gel Polish
2) By Matte: Matte Finish Nail Polish, Matte Top Coat
3) By Pearl: Pearl Finish Nail Polish, Shimmering Pearl Nail Polish
4) By Other Products: Glitter Nail Polish, Neon Nail Polish, Specialty Nail Polish
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Who Are the Global Leaders in the Nail Polish Market?
Major companies operating in the nail polish market include L'Oreal India Pvt Ltd., Prestige Cosmetics Corp, The Estee Lauder Companies, Sephora USA Inc., Shiseido Co Ltd., Coty Inc., Sally Hansen Inc., Revlon Inc., Kiko SpA, OPI Products Inc., Markwins Beauty Brands Inc., China Glaze Co Ltd., INGLOT SP. Z O.O., Butter London LLC, Orly International Inc., Colorbar Cosmetics Pvt Ltd., NARS Cosmetics Inc., Barry M Cosmetics Ltd., Deborah Lippmann collection LLC, Smith & Cult LLC, Kinetics Cosmetics Inc., Mavala International SA, Ella+Mila Inc., Ciaté London Ltd., Floss Gloss Ltd., Art of Beauty Company Inc., Jessica Cosmetics International Inc., JINsoon Hand & Foot Spa Inc.
Which are the Top Profitable Regional Markets for the Nail Polish Industry?
North America was the largest region in the nail polish market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nail polish market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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