Press release
Dehydrated Pet Food Market to Reach USD 15.68 Billion by 2035 Amid Rising Demand for Nutrient-Rich, Shelf-Stable Pet Nutrition
Dehydrated Pet Food Market
As pet humanization trends continue to grow globally, more owners are treating pets as family members, leading to a surge in demand for functional and wholesome pet food products. Dehydrated pet food fits well within this movement, offering transparency in ingredients, enhanced digestibility, and convenience. The growth is further supported by urbanization, increasing disposable incomes, and a growing preference for specialty diets tailored to pet allergies, age, and lifestyle needs.
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Key Takeaways:
• The global dehydrated pet food market is projected to reach USD 15.68 billion by 2035, growing at a CAGR of 4.8% from 2025.
• Increased focus on pet health, clean-label ingredients, and convenience is driving product adoption.
• North America and Europe remain key markets due to high pet ownership and spending, while Asia-Pacific shows strong potential for growth.
• E-commerce continues to shape market accessibility and product variety.
Market Dynamics:
Drivers:
1. Pet Humanization & Health Awareness - Consumers are increasingly investing in high-quality food for their pets, comparable to human food standards. Dehydrated pet food, being nutrient-dense and minimally processed, aligns with this expectation.
2. Convenience & Portability - Unlike raw or wet food, dehydrated products are lighter, easy to store, and do not require refrigeration. This convenience appeals to on-the-go pet owners and frequent travelers.
3. Cleaner Label Trends - The rising demand for food with no artificial preservatives or fillers is encouraging brands to opt for dehydration techniques that allow ingredient transparency.
Restraints:
• Higher Cost - Compared to conventional dry kibble, dehydrated pet food can be significantly more expensive, limiting its adoption among price-sensitive consumers.
• Rehydration Requirement - Some pet owners may find the rehydration process (adding water before serving) inconvenient compared to traditional pet foods.
Opportunities:
• Emerging Markets - Rapid pet ownership growth in Asia-Pacific and Latin America offers vast untapped potential.
• Product Innovation - Companies are introducing breed-specific, age-specific, and functional dehydrated pet food products, opening new market segments.
Recent Developments in the Market:
• In 2024, The Honest Kitchen launched a new line of high-protein, grain-free dehydrated dog food tailored for active breeds, expanding its sports nutrition segment for pets.
• Stella & Chewy's introduced dehydrated raw toppers and meal mixers to cater to growing consumer demand for mix-in products that boost nutrition.
• Several startups across Europe and the U.S. have begun offering subscription-based dehydrated pet food services, leveraging D2C e-commerce channels and personalized diet plans.
• Manufacturers are increasingly using freeze-drying and air-drying technologies to improve the taste and texture of dehydrated products, boosting consumer satisfaction and pet palatability.
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Key Benefits for Stakeholders:
• Pet Owners benefit from longer shelf life, portability, and the ability to provide healthier, minimally processed food to their pets.
• Manufacturers gain opportunities to innovate with unique formulations, expand into premium markets, and capitalize on rising clean-label trends.
• Retailers can expand their premium product offerings and improve margins through value-added pet nutrition categories.
• Investors can tap into a stable, growing segment of the pet food industry driven by lifestyle trends and emotional purchasing behaviors.
Market Share Analysis by Company
The Honest Kitchen
Stella & Chewy's
Spot & Tango
Grandma Lucy's
Only Natural Pet
Dr. Harvey's
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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