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Medimix Introduces Total Care Shampoo Elevating The Protein Shampoo Market Landscape Industry Trends Gaining Momentum in the Global Protein Shampoo Market

07-22-2025 08:34 AM CET | Consumer Goods & Retail

Press release from: The Business Research Company

Protein Shampoo Market

Protein Shampoo Market

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What Will the Protein Shampoo Industry Market Size Be by 2025?
In recent years, the protein shampoo market has seen significant growth. Its size is projected to increase from $2.11 billion in 2024 to $2.29 billion in 2025, showcasing a compound annual growth rate (CAGR) of 9.0%. This growth during the historical period can be credited to an upsurge in hair care consciousness, urban development, the expansion of the beauty and personal care industry, a heightened focus on health and wellness, and the endorsements by beauty experts.

What's the Long-Term Growth Forecast for the Protein Shampoo Market Size Through 2029?
The market size of protein shampoo is anticipated to exhibit robust expansion in the forthcoming years, reaching $3.32 billion by 2029, with a compound annual growth rate (CAGR) of 9.6%. Factors attributing to this growth during the projected period include focus on natural constituents, anxiety about hair damage, impact of social media, a growing elderly population, and global beauty and fashion trends. The forecast period will also see significant trends such as hydrolyzed protein technologies, tailored formulations for diverse hair types, pure and sustainable concoctions, multi-protein combinations, and emphasis on scalp care.

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What Are the Key Growth Drivers Fueling the Protein Shampoo Market Expansion?
The escalating incidence of hair and scalp ailments is likely to fuel the expansion of the protein shampoo market in the future. Rapid pollution growth, increased exposure of human hair to damaging chemicals, and quickly fluctuating weather conditions have resulted in a heightened occurrence of hair and scalp diseases around the world. Those affected by these conditions are gravitating towards highly functional protein shampoo products, which are known for their gentle and non-irritating formulation that helps to mitigate hair and scalp issues. For example, in April 2022, data from the International Society of Hair Restoration Surgery (ISHRS), an US-based non-profit committed to treating and restoring hair loss, revealed that surgical hair restoration methods were the choice of 87.3% of men and 12.7% of women. Hence, the rising incidence of hair and scalp-related diseases is anticipated to stimulate demand for protein shampoo throughout the projected period.

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What Are the Key Trends Driving Protein Shampoo Market Growth?
The leading trend becoming more prevalent in the protein shampoo market is product innovation. Major firms operating in this sphere are focusing on creating innovative products to solidify their market standing. For instance, in May 2022, Medimix, AVA Group's main brand which is an India-based company producing protein shampoos, introduced its total care shampoo into the hair care line. This shampoo contains wheat protein as well as nine other natural herbs including tea tree oil, rosemary oil, neem, wild ginger, and more in a distinctive formulation intended to minimize hair loss, fight dandruff, and condition hair.

How Is the Protein Shampoo Market Segmented?
The protein shampoo market covered in this report is segmented -

1) By Product: Standard Protein Shampoo, Anti-dandruff Protein Shampoo, Anti-frizz Protein Shampoo, Other Products
2) By Ingredient: Natural and Organic, Chemical-based
3) By Distribution Channel: Online, E-commerce Websites, Company-owned Websites, Offline, Hyper markets and Super markets, Pharmaceutical and Drug Stores, Other Distribution Channels
4) By End User: Adults, Kids

Subsegments:
1) By Standard Protein Shampoo: Moisturizing Protein Shampoo, Strengthening Protein Shampoo, Volumizing Protein Shampoo, Anti-Dandruff Protein Shampoo
2) By Anti-Dandruff Protein Shampoo: Medicated Anti-Dandruff Protein Shampoo, Natural Anti-Dandruff Protein Shampoo
3) By Anti-Frizz Protein Shampoo: Smoothing Anti-Frizz Protein Shampoo, Curly Hair Anti-Frizz Protein Shampoo
4) By Other Products: Color Protecting Protein Shampoo, Clarifying Protein Shampoo

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Which Companies Are Leading the Charge in Protein Shampoo Market Innovation?
Major companies operating in the protein shampoo market include Johnson & Johnson, The Procter & Gamble Company, Unilever plc, L'Oréal S.A., Henkel AG & Co KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, The Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Shiseido Company Limited, Church & Dwight* Co Inc., Coty Inc., Sally Beauty Holdings Inc., Helen of Troy Limited, Revlon Inc., Edgewell Personal Care Company, Atlantic Coast Brands, Keratin Complex, Klorane, Keragreen, KAVITA HERBALS, McBride Research Laboratories Inc., PureBiology, Skin Secrets, Kohli Herbal Products, CavinKare Group, Herbario Cosmetics Private Limited, Spatz Cosmeceutical Inc.

Which Regions Are Leading the Global Protein Shampoo Market in Revenue?
North America was the largest region in the protein shampoo market in 2024, and it is also expected to be the fastest-growing region in the forecast period. The regions covered in the protein shampoo market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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