Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth Driving Market Acceleration in the Programmatic Advertising Industry, 2025

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Programmatic Advertising Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The size of the programmatic advertising market has seen a rapid expansion in recent times. Its growth is expected to surge from $12.33 billion in 2024 to $15.7 billion in 2025, showing a compound annual growth rate (CAGR) of 27.4%. Factors such as data-driven targeting, enhanced automation and efficiency, audience stratification, brand safety actions, along with video and mobile advertising have contributed to this growth during the historic period.

Programmatic Advertising Market Size Forecast: What's the Projected Valuation by 2029?
The size of the programmatic advertising market is predicted to undergo significant expansion in the coming years. It's projected to reach $33.17 billion by 2029, growing at a compound annual growth rate (CAGR) of 20.6%. The growth during this projected period is anticipated to be a result of the increased adoption of contextual targeting, privacy compliance solutions, programmatic audio advertising, header bidding evolution, and unified ID solutions. Key trends for this forecast period involve utilization of first-party data, improvements in real-time bidding (RTB), management of cross-channel campaigns, dynamic creative optimization (DCO), and supply path optimization (SPO).

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What Are the Drivers Transforming the Programmatic Advertising Market?
The escalating expansion of the mobile sector is projected to considerably boost the growth of the programmatic advertising market. Factors such as an expanding population, advanced technologies, and excessive internet use are propelling the advancement of the mobile industry. The internet and mobile usage have become an indispensable source of information for countless individuals, whether they are at home, at school, or at work. The escalating expansion of the mobile market, combined with technological advancements, will amplify programmatic advertising as it facilitates automation, enhances data quality, and organizes all data in a superior and more intelligent software application for targeting the appropriate user at the most minimal operational expense. For example, in 2022, according to Ericsson, a networking and telecommunications company from Sweden, the mobile smartphone subscription stood at 8390 million units and was forecasted to rise to 9230 million units by 2028. Consequently, the escalating growth of the mobile industry will fuel the progression of the programmatic advertising market.

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What Long-Term Trends Will Define the Future of the Programmatic Advertising Market?
The integration of emerging technologies is a prominent trend in the programmatic advertising market. The industry is experiencing the incorporation of cutting-edge technologies such as data science, AI (artificial intelligence), ML (machine learning), text API (application programming interface), CRM (customer relationship management) software, among others. These enhanced programmatic advertising solutions guarantee holistic engagement, superior optimization, and automation. Preeminent companies in this market concentrate on offering technologically superior programmatic advertising services to attract more clients and consolidate their market presence. For instance, software company based in the US, PandoLogic, provides the PandoIQ, the most leading-edge programmatic job advertising solution intended for enterprise recruitment. The PandoIQ system is powered by algorithms developed through sophisticated data science, machine learning, and AI to streamline and enrich the job advertising process in an intelligent manner. Not only that, it streamlines spending to secure high-quality candidates rapidly, intelligently, and efficiently by eliminating manual processes, data isolation, and inefficiency.

Which Segments in the Programmatic Advertising Market Offer the Most Profit Potential?
The programmatic advertising market covered in this report is segmented -

1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel

Subsegments:
1) By Audio Ads: Streaming Audio, Podcasts, Digital Radio
2) By DOOH (Digital Out-Of-Home): Digital Billboards, Transit Advertising, Airport Displays
3) By Digital Display: Banner Ads, Native Ads, Retargeting Ads
4) By Social Ads: Sponsored Posts, Influencer Ads, Social Media Stories
5) By Video Ads: In-stream Ads, Out-stream Ads, Video Bumper Ads

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Which Firms Dominate the Programmatic Advertising Market by Market Share and Revenue in 2025?
Major companies operating in the programmatic advertising market include Adobe Advertising Cloud, NextRoll Inc, Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., Criteo S.A., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Roku Inc, Quantcast Corporation, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdings Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc.

Which Regions Offer the Highest Growth Potential in the Programmatic Advertising Market?
North America was the largest region in the programmatic advertising market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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