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Innovative Skincare Collections Drive Growth in Men's Personal Care Market Industry Trends Gaining Momentum in the Global Men's Personal Care Market
Men's Personal Care Market
Men's Personal Care Market Size Growth Forecast: What to Expect by 2025?
The market size for men's personal care products has seen robust growth lately. The market size is projected to increase from $69.45 billion in 2024 to $76.26 billion in 2025, showing a compound annual growth rate (CAGR) of 9.8%. Various factors contributed to the growth during the historical period, including diversity in marketing due to different cultures, societal understanding of self-care, the trend of natural and organic products, the integration of wellness, and the significant impact of celebrity endorsements and influencers.
How Will the Men's Personal Care Market Size Evolve and Grow by 2029?
The market size for men's personal care products is anticipated to witness a substantial increase in the upcoming years, with a projection to reach $113.16 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 10.4%. The projected surge during the forecast period can be linked to influences like market proliferation, evolving consumer tendencies, emphasis on health and wellness, innovations in male-centric products, cultural and societal transitions, and dedication to environmental sustainability. Key trends during this projected period consist of a growing focus on customization and personalization, an escalating awareness about men's grooming, increasing prominence on inclusivity and diversity, as well as a shift towards natural and organic goods, along with the novelty in male-centric products.
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What Drivers Are Propelling the Growth of Men's Personal Care Market Forward?
The increasing preference amongst consumers worldwide for specialised grooming products is significantly fuelling the men's personal care market expansion. Grooming consists of the actions individuals undertake to maintain personal hygiene and enhance their appearance. By helping men to groom, personal care products have effectively stimulated the growth of the men's personal care market. As an illustration, Voyant Beauty, a personal care product manufacturer from the US, indicated in June 2024 that the demand for men's skincare routines has escalated by 857% over the last five years, projecting the market to hit $110 billion by 2030. Moreover, compared to five years ago, 56% of men are now buying more skincare products. Consequently, the growing preference for specific grooming products among consumers is propelling the expansion of the men's personal care market.
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Which Emerging Trends Are Transforming the Men's Personal Care Market in 2025?
Prominent firms in the male personal care market are innovating skincare lines aimed at resolving specific skin problems such as sensitivity, aging, and hydration. These skincare collections streamline skincare regimens by offering compatible products that collectively strive to enhance skin health and looks, thus encouraging consistent skincare practices and boosting overall grooming and self-assurance. For example, in April 2024, Piramal Pharma, a pharmaceutical company in India, ventured into the men's grooming industry with the introduction of the BOHEM product line. The brand endeavors to transform grooming habits towards broader self-care routines, utilizing scientifically backed ingredients.
What Are the Key Segments in the Men's Personal Care Market?
The men's personal care market covered in this report is segmented -
1) By Product: Skin Care Products, Hair Care Products, Shave Care Products, Fragrances, Other Products
2) By Category: Organic, Conventional
3) By Age Group: 18-30 Years, 31-58 Years, 59 And Above
4) By Distribution Channel: Online Retail Stores, Convenience Stores, Specialist Retailers, Super markets/Hyper markets, Other Distribution Channels
Subsegments:
1) By Skin Care Products: Moisturizers, Cleansers and Exfoliators, Sunscreen and Aftershave Balm
2) By Hair Care Products: Shampoo and Conditioner, Styling Products, Hair Treatments
3) By Shave Care Products: Shaving Creams and Gels, Razors and Blades, Post-Shave Balms and Lotions
4) By Fragrances: Eau de Toilette, Eau de Parfum, Body Sprays and Deodorants
5) By Other Products: Body Washes and Scrubs, Oral Care Products, Grooming Accessories
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Who Are the Key Players Shaping the Men's Personal Care Market's Competitive Landscape?
Major companies operating in the men's personal care market include LVMH Moët Hennessy Louis Vuitton, Johnson & Johnson, Procter & Gamble, Unilever, L'Oréal, Henkel AG & Co KGaA, Colgate-Palmolive Company, Reckitt Benckiser, Estee Lauder Companies Inc., Baxter of California, Kao Corporation, Beiersdorf AG, Shiseido Company Limited, The Clorox Company, Natura & Co, Bulldog Skincare, Coty Inc., Avon Products Inc., Edgewell Personal Care Company, Revlon Inc., L'Occitane International SA, The Himalaya Drug Company, Harry's Inc., EOS Products LLC, Every Man Jack, The Proactiv Company LLC, The Art of Shaving, Jack Black LLC, American Crew, Kiehl's, Lab Series Skincare for Men, Malin+Goetz, Molton Brown, Nivea Men
What Geographic Markets Are Powering Growth in the Men's Personal Care Market?
North America was the largest region in the men's personal care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the men's personal care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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