2025 Protein Supplements Market Outlook: Key Indicators Shaping Growth Through 2034

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Protein Supplements Market Size Growth Forecast: What to Expect by 2025?
The market size of protein supplements has been on a powerful upward trajectory in the last few years. It is projected to rise from a valuation of $22.25 billion in 2024 to $24.28 billion in 2025, marking a compound annual growth rate (CAGR) of 9.1%. The significant expansion in the historical period can be credited to several factors including escalating fitness and health concerns, heightened understanding of protein advantages, the growth of the sports nutrition industry, shifts in dietary routines and nutrition norms, along with the launch of innovative products and an array of offerings.

How Will the Protein Supplements Market Size Evolve and Grow by 2029?
Anticipated to experience substantial expansion in the upcoming years, the protein supplements market is predicted to reach $37.23 billion by 2029, boasting a compound annual growth rate (CAGR) of 11.3%. This surge during the forecast period can be traced back to the sustained emphasis on health and wellness, the growing popularity of plant-based diets, the rise of e-commerce and direct-to-consumer models, specific and personalized nutrition, and the incorporation of protein supplements into regular diets. The forecast period will also witness key trends such as innovations in textures and formats, advancements in sports nutrition and performance enhancement, the emergence of collagen supplements, brand authenticity and credibility, and the impact of social media on marketing strategies.

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What Drivers Are Propelling the Growth of Protein Supplements Market Forward?
The protein supplement market is experiencing growth due to an increase in consumer inclination towards food supplements. These supplements are designed to address nutritional deficiencies in regular meals consumed by individuals. A growing interest in maintaining a healthy and active lifestyle has resulted in an increased involvement in fitness exercises and sports, thereby propelling the demand for food supplements, particularly protein supplements. For example, the Consumer Survey on dietary supplemen*ts conducted by The Council for Responsible Nutrition (CRN), a US trade association representing over 200 dietary supplemen*t* and functional food manufacturers, in October 2022 demonstrated that 75% of Americans consume dietary supplemen*ts, with the majority being habitual users. This survey included 3,133 U.S. adults aged 18 and above, and 2,342 adults who take dietary supplemen*ts occasionally. Hence, the protein supplement market is expected to witness more demand fueled by the rising consumer preference for food supplements during the forecast period.

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Which Emerging Trends Are Transforming the Protein Supplements Market in 2025?
Leading firms in the prepared meal delivery market are concentrating on introducing innovative offerings such as plant-based, easy-to-mix items to boost convenience and nutritional quality for customers looking for healthier food substitutes. A plant-based, easy-to-mix item is a handy food alternative that chiefly comprises plant-origin ingredients and is crafted for speedy preparation. These items typically come in powder or mix form, easily mixable with water or other beverages to whip up nutritious meals or snacks. For example, Tata Consumer Products (TCP), a food and beverage firm based in India, debuted Tata GoFit in October 2022. Tata GoFit Plant Protein Powder comprises a mix of pea and brown rice proteins, yielding 18 grams of protein per 25-gram portion.

What Are the Key Segments in the Protein Supplements Market?
The protein supplements market covered in this report is segmented -

1) By Type: Protein Powder, Protein Bar, Ready to Drink
2) By Source: Plant-based, Animal-based
3) By Raw Material: Casein Protein Supplements, Whey Protein Supplements, Egg Protein Supplements, MPC Protein Supplements, Soy Protein Supplements
4) By Distribution Channel: Super markets & Hyper markets, Online Stores, Drug Stores

Subsegments:
1) By Protein Powder: Whey Protein Powder, Casein Protein Powder, Plant-Based Protein Powder, Egg White Protein Powder, Blended Protein Powder
2) By Protein Bar: Meal Replacement Bars, Snack Bars, Low-Sugar Protein Bars, Vegan Protein Bars, High-Protein Energy Bars
3) By Ready to Drink: Protein Shakes, Protein Smoothies, Protein Water, Meal Replacement Drinks, Dairy-Based Protein Drinks

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Who Are the Key Players Shaping the Protein Supplements Market's Competitive Landscape?
Major companies operating in the protein supplements market include Nestle SA, Abbott Laboratories, Kerry Group plc, Amway Corporation, Meiji Holdings Company Ltd., Glanbia plc, Post Holdings Inc., Herbalife International of America Inc., The Hut Group plc, The Himalaya Drug Company, The Nature's Bounty Co, NOW Health Group Inc., BPI Sports LLC., Scitec Nutrition Ltd., Quest Nutrition LLC, Nature's Best Isopure, thinkThin Inc., MuscleTech Research and Development Inc., CytoSport Inc., Weider Global Nutrition LLC, Dymatize Enterprises LLC, MusclePharm Corporation, RSP Nutrition, Optimum Nutrition Inc., Amazing Grass LLC, Cellucor Nutrition, Redcon1 LLC, Rule One Proteins LLC, Universal Nutrition, Vega Industries Private Limited, Garden of Life LLC, Naked Nutrition

What Geographic Markets Are Powering Growth in the Protein Supplements Market?
North America was the largest region in the protein supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the protein supplements market share during the forecast period. The regions covered in the protein supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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