Planet Buu Launches Emotional Regulation Toolkit for Young Children

New Kickstarter campaign delivers psychology-based resources for parents, therapists, and SEND professionals supporting children with big emotions.
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London, UK - 21 July, 2025 - Planet Buu , a new emotional regulation toolkit for young children, has launched on Kickstarter and reached 48% funding within its first three days. Created by a trained child therapist and a psychology-focused parent team, the project offers practical, tactile, and story-led tools designed to help children manage emotional overwhelm in real time.

The toolkit includes a hardcover children's book ( Buu & The Hugwaves ), two CE / UKCA certified plush characters (Buu and Grumm), a magnetic emotion check-in board, a set of fridge-safe co-regulation message magnets, and printable emotional role certificates. These tools are designed to support use in calm corners, therapy sessions, home routines, SEND classrooms, and early years interventions.

Co-founder James Hartshorn, a parent and Positive Psychology Coach with an MBA in Business Psychology, developed Planet Buu alongside Yulia Hartshorn, a trained child therapist with a background in speech and emotional development. The couple drew on both clinical training and lived experience parenting neurodivergent children to design a system that meets children where they are - in the moment of emotional overload.

"We weren't seeing tools that worked during distress - only after the fact," says Hartshorn. "We wanted something developmentally respectful, emotionally grounded, and actually usable in those high-stress moments."

The campaign features two primary reward tiers: the Super Pack for individual families and the Boutique Pack for clinics, classrooms, or retailers. The project has already received strong interest from therapists and SENCOs looking for practical co-regulation tools with a credible psychological foundation.

The Kickstarter runs until 17 August 2025, with funds supporting first-run production and international fulfilment. If funded, delivery is scheduled for September-October 2025.

To learn more or support the campaign:

http://www.kickstarter.com/projects/planetbuu/planet-buu-sel-tools-for-children-through-story-and-design

About Planet Buu:

Planet Buu creates emotional support tools for young children, grounded in co-regulation, narrative psychology, and sensory safety. All products are CE and UKCA certified, and designed for real-world use by parents, educators, and child development professionals.

Media Contact
Company Name: Planet Buu Ltd
Contact Person: James Hartshorn
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=planet-buu-launches-emotional-regulation-toolkit-for-young-children]
Phone: 07919046850
Country: United Kingdom
Website: https://www.planetbuu.com/

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