Suncare Powder Product Market to Reach US$ 115.8 Million by 2034, Expanding at a CAGR of 6.5%

Worldwide revenue from the suncare powder product market is expected to reach US$ 115.8 million by the end of 2034, up from US$ 61.7 million in 2024. The market has been forecasted to expand at a CAGR of 6.5% through 2034.The increasing consumer awareness of skin protection against harmful UV rays, coupled with the rising demand for convenient and innovative sun care products, is driving the market's growth. Sun care powders, known for their lightweight, non-greasy texture and ease of application, are gaining popularity as an alternative to traditional lotions and creams, particularly among younger demographics and those with active lifestyles.

The growing emphasis on skincare and the rising incidence of skin-related issues, such as sunburn and skin cancer, are key factors boosting the demand for sun care powders. These products offer broad-spectrum UV protection, often combined with skincare benefits like oil control and a matte finish, making them suitable for daily use. The rise in outdoor recreational activities, coupled with increasing disposable incomes in emerging economies, is further fueling market expansion. Additionally, advancements in formulation technologies, such as the incorporation of natural and organic ingredients, are enhancing product appeal and aligning with the growing consumer preference for clean beauty solutions.

Sun care powders are widely used across various applications, including daily skincare routines, sports, and travel. Their portability and mess-free application make them ideal for on-the-go use, appealing to consumers seeking convenience without compromising protection. The integration of innovative ingredients, such as mineral-based UV filters (zinc oxide and titanium dioxide) and antioxidant-rich botanical extracts, is further driving product adoption. The cosmetics industry, in particular, dominates the market due to the increasing incorporation of sun care powders into makeup products, such as setting powders and foundations with SPF protection.

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"The rise of sun care powders reflects a shift toward multifunctional, user-friendly skincare solutions. Brands must focus on sustainable formulations and eco-friendly packaging to meet evolving consumer expectations and stay competitive," opines a Fact.MR analyst.

Sun Care Powder Market Insights: Key Trends and Growth:

The Fact.MR report highlights robust growth in the sun care powder market, driven by increasing consumer preference for lightweight, portable sun protection products. Key trends include the growing demand for mineral-based and reef-safe sun care powders, spurred by environmental concerns and regulatory bans on chemical UV filters in certain regions. The rise of clean beauty and the incorporation of natural ingredients, such as aloe vera, green tea extract, and chamomile, are also shaping market dynamics. North America holds a leading position in the market, driven by high consumer awareness and a strong presence of premium skincare brands. Meanwhile, Asia-Pacific is witnessing rapid growth due to rising beauty consciousness and expanding middle-class populations in countries like China and India. However, challenges such as limited consumer awareness in certain regions and higher product costs compared to traditional sunscreens may hinder market growth.

Key Takeaways from the Market Study:

* The global sun care powder market is forecasted to grow at a CAGR of 7.1% from 2024 to 2035.
* North America accounts for a dominant market share of 38.5% in 2024, with the United States contributing 75.6% of the regional market.
* The Asia-Pacific market is expected to grow at a CAGR of 8.2% through 2035, driven by increasing beauty and skincare trends in countries like China, Japan, and South Korea.
* The cosmetics segment, including SPF-infused makeup powders, holds a 45.8% market share in 2024.
* Mineral-based sun care powders account for 62.4% of the market share in 2024, driven by consumer preference for natural and eco-friendly products.
* The market in Europe, led by France and Germany, is valued at USD 420 million in 2024 and is projected to grow at a CAGR of 6.8% through 2035.

Sun Care Powder Market Competitive Landscape:

Key players in the global sun care powder market include Colorescience, ISDIN, La Roche-Posay, Supergoop!, and Tarte Cosmetics. These companies are focusing on product innovation, such as developing reef-safe and vegan formulations, to cater to environmentally conscious consumers. Strategic collaborations with dermatologists and beauty influencers are common to enhance brand visibility. Smaller brands are leveraging e-commerce platforms and social media to compete with established players. The competitive landscape is shaped by continuous innovation, regulatory compliance, and the ability to offer multifunctional products that combine sun protection with skincare benefits.

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Sun Care Powder Industry News:

* In June 2023, Colorescience launched a new mineral-based sun care powder with enhanced antioxidant properties, targeting the premium skincare market.
* In September 2023, Supergoop! partnered with a leading e-commerce platform to expand its sun care powder product line in the Asia-Pacific region.
* In January 2024, ISDIN introduced a compact sun care powder designed for urban consumers, featuring a lightweight formula with SPF 50 protection.

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