Press release
Nutritional Supplements Market to Reach US$ 410.46 Billion by 2034, Expanding at 8% CAGR | Fact.MR Report
The global nutritional supplements market, valued at USD 190.12 billion in 2024, is projected to reach USD 410.46 billion by 2034, growing at a compound annual growth rate (CAGR) of 8%, according to Fact.MR analysis. The market is driven by increasing consumer focus on preventive healthcare, rising prevalence of chronic diseases like diabetes and cardiovascular issues, and growing demand for plant-based, organic, and natural supplements. These supplements, including vitamins, minerals, and omega-3 fatty acids, support heart health, weight management, and immunity, aligning with global health trends.The aging population, particularly in regions like North America and East Asia, fuels demand for supplements addressing bone health and general wellness. The rise of e-commerce and social media marketing enhances accessibility, while the growing popularity of sports nutrition among fitness enthusiasts boosts sales of protein powders and amino acids. North America holds a 23.9% market share in 2024, driven by robust retail infrastructure and health-conscious consumers.
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Market Analysis
The nutritional supplements market is expanding rapidly due to a global shift toward proactive health management. The adult segment dominates, driven by hectic lifestyles and a 7% annual increase in chronic disease prevalence, prompting use of supplements for diabetes management and cardiovascular health. The sports nutrition segment is growing, with protein supplements gaining traction among athletes for muscle recovery, supported by a 10% rise in fitness culture globally. Online retail channels are surging due to convenience and detailed product information, contributing to a 12% annual growth in e-commerce sales. However, quality concerns and regulatory scrutiny over contamination and misleading claims challenge growth. Manufacturers are addressing these through transparent labeling, strict quality control, and innovations like personalized nutrition, ensuring sustained market expansion.
Segment Analysis
The nutritional supplement market is segmented by type, ingredient, form, application, end user, and distribution channel. The prescribed segment, valued at USD 103.81 billion in 2024, leads with an 8.1% CAGR, driven by physician-recommended supplements for specific health needs. The tablets segment, valued at USD 47.15 billion in 2024, grows at an 8% CAGR due to cost-effectiveness and ease of production. Vitamins and proteins & amino acids dominate ingredients, while immunity and energy & weight management lead applications. The adult end-user segment is the largest, followed by geriatric, reflecting aging population needs. Online distribution is growing rapidly, while North America and East Asia, with USD 42.59 billion in 2024, drive regional growth. This segmentation highlights the market's adaptability to diverse consumer demands.
Country-wise Insights
United States:
The U.S. market, valued at USD 20.22 billion in 2024, is projected to grow at an 8.4% CAGR to USD 45.48 billion by 2034, driven by fitness culture and demand for sports nutrition products like protein powders, supported by robust retail and e-commerce infrastructure.
United Kingdom:
The U.K. market, expanding at an estimated 8.2% CAGR, is fueled by growing adoption of plant-based supplements and preventive healthcare, with consumers prioritizing clean-label products for immunity and general wellness.
Key Players
• Amway Corp.
• Glanbia Plc.
• Abbott Nutrition
• Bayer AG
• Pfizer Inc.
• ADM
• Nu Skin Enterprises Inc.
• GlaxoSmithKline Plc.
• Bionova
• Ayanda
• Arkopharma
• Herbalife International of America Inc.
• Nature's Sunshine Products Inc.
• Steadfast Nutrition
• Herbalife Nutrition Ltd.
• Zoe Limited
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Strategic Outlook and Industry Trends
The nutritional supplement market is evolving with key trends driving growth. The rise of clean-label and plant-based supplements aligns with consumer demand for sustainability and transparency. Innovations like Steadfast Nutrition's 2024 protein and multivitamin launches and Herbalife's GLP-1 Nutrition Companion highlight the focus on personalized nutrition. The beauty supplement segment, including collagen and antioxidants, is gaining traction, particularly in South Korea. Challenges like consumer skepticism over product safety are being addressed through science-backed formulations and regulatory compliance. Companies investing in e-commerce expansion, sports nutrition, and functional supplements tailored to chronic disease prevention are well-positioned to capitalize on the market's robust growth potential.
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Segmentation of nutritional supplement Market
By Type:
• OTC
• Prescribed
By Ingredient:
• Vitamins
• Botanicals
• Minerals
• Proteins & Amino Acids
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
By Form:
• Tablets
• Capsules
• Supplements
• Powders
• Liquids
By Application:
• Energy & Weight Management
• General Health
• Bone & Joint
• Gastrointestinal
• Immunity
• Cardiac
• Diabetes
• Anti-Cancer
• Lungs Detox/Cleanse
• Skin/Hair/Nails
• Sexual Health
• Brain/Mental
• Insomnia
• Menopause
• Anti-Aging
• Prenatal
By End User:
• Adults
• Geriatric
• Pregnant Women
• Children
• Infants
By Distribution Channel:
• Offline (Hypermarkets/Supermarkets, Pharmacies, Specialty Stores, Practitioners)
• Online
By Region:
• North America
• Western Europe
• Eastern Europe
• Latin America
• East Asia
• South Asia & Pacific
• Middle East & Africa
Check out More Related Studies Published by Fact.MR:
Nutritional Supplement Market
https://www.factmr.com/report/dietary-supplements-market
Powder Dietary Supplements Market
https://www.factmr.com/report/48/powder-dietary-supplements-market
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