Press release
Pet Insurance Market Soars with Rising Pet Ownership, Veterinary Cost Inflation & Digital Distribution, 2025-2032 | Medibank Private Limited, Petplan, Oneplan Insurance
The Pet Insurance industry is undergoing significant expansion driven by increasing pet ownership and heightened awareness about animal health. Rising veterinary costs and the growing humanization of pets are fueling demand for comprehensive insurance policies tailored to diverse pet needs. The Global Pet Insurance Market size is estimated to be valued at USD 12.82 billion in 2025 and is expected to reach USD 35.37 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.0% from 2025 to 2032. This strong market growth is a clear indicator of evolving market dynamics and expanding market opportunities that reflect shifting consumer priorities and advancing veterinary care technologies. The evolving industry size also highlights the expanding market revenue potential for insurers investing in innovative market growth strategies and expanding service portfolios focused on emerging market segments.Get Sample Copy of This Report: https://www.coherentmarketinsights.com/insight/request-sample/5577
➤ Actionable Insights
● Production capacity in the pet insurance market has surged, with providers expanding underwriting limits by approximately 20% in 2024 to meet growing demand.
● Pricing models have diversified in 2025, with an average annual premium increase of 8%, attributed to enhanced coverage plans and advanced diagnostic service inclusions.
● Imports of pet health data services and international veterinary technologies have increased by 12% in 2024, underscoring the market's reliance on global knowledge transfer and innovation.
● Demand-side indicators reflect a 22% rise in claims linked to chronic pet conditions, prompting customization of insurance packages across pet types including dogs, cats, and exotic pets.
● Nano and micro-level market indicators reveal sharp growth in digital platforms offering instant claims processing, elevating market convenience and customer retention rates substantially in 2025.
➤ Market Segment and Regional Coverage
● By Pet Type: Dogs, Cats, Birds, Exotic Pets, Others.
● By Coverage Type: Accident Only, Accident & Illness, Wellness and Preventive Care, Others.
● By Distribution Channel: Direct Sales, Brokers & Agents, Online Channels, Others.
Regional and Country Analysis:
● North America: U.S. and Canada
● Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
● Europe: Germany, U.K., Spain, France, Italy, Benelux, Denmark, Norway, Sweden, Russia, and Rest of Europe
● Asia Pacific: China, Taiwan, India, Japan, South Korea, Indonesia, Malaysia, Philippines, Singapore, Australia, and Rest of Asia Pacific
● Middle East & Africa: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Israel, South Africa, North Africa, Central Africa, and Rest of MEA
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➤ Key Players
● Medibank Private Limited
● Petplan
● Oneplan Insurance
● Dotsure.co.za (Hollard)
● Healthy Paws Pet Insurance LLC
● Figo Pet Insurance LLC
● Embrace Pet Insurance Agency LLC
● Anicom Holdings Inc.
● Oriental Insurance Company Ltd.
● MetLife Services and Solutions LLC (PetFirst Healthcare LLC)
● Crum & Forster Pet Insurance Group (Hartville Pet Insurance Group)
● Others
● Market companies have heavily invested in AI-driven risk assessment tools, notably Medibank Private Limited, which reported a 30% reduction in claim processing time in 2024 due to AI integration.
● Competitive strategies include bundled offerings combining wellness packages and customizable accident coverage, with Petplan successfully increasing its customer base by 18% in 2025 through such innovations.
● Figo Pet Insurance LLC expanded its telemedicine services in 2025, capturing a niche segment seeking digital-first veterinary consultations, significantly enhancing its market share.
➤ Growth factors
● Increasing pet adoption rates globally, with the American Veterinary Medical Association reporting a 16% growth in dog and cat ownership in 2024, directly influencing market revenue.
● Rapid escalation in veterinary expenses, with average treatment costs rising by about 11% annually, underlining the critical need for comprehensive insurance uptake.
● Expanded consumer awareness on preventive healthcare, evidenced by a 25% increase in wellness-related claims in 2025, driving higher penetration of accident & illness policies.
● Technological advancements, such as IoT-enabled health monitoring wearables for pets, are fostering new market opportunities and diversifying product portfolios.
➤ Market Trends
● Rising consumer preference for multi-pet insurance plans, which saw 35% year-on-year growth in 2025, as families seek cost-effective protections across their pet population.
● Increasing integration of telehealth and mobile apps, with Healthy Paws Pet Insurance LLC reporting a 40% increase in policy renewals when combined with digital veterinary services in 2024.
● Emergence of flexible policy designs addressing exotic and bird pets, a segment growing by over 12% annually, indicating broadening market scope beyond traditional pet categories.
● Growing focus on sustainability in operations and investment in green business models by leading pet insurance market players driving positive brand differentiation.
➤ Key Takeaways
● Market revenue trajectories emphasize sustained compound growth with a 15% CAGR projected from 2025-2032, indicative of robust industry health.
● Accident & Illness insurance coverage is the dominant subsegment, representing a significant portion of business growth driven by rising disease prevalence in pets.
● Digital distribution channels are rapidly expanding, contributing to enhanced customer reach and streamlined claim management.
● North America remains a focal region for innovation and adoption, marked by escalating industry trends towards digital-first services.
● Asia Pacific demonstrates emerging potential with rising disposable incomes and increased pet adoption rates influencing market opportunities.
● Europe continues to influence regulatory frameworks shaping market challenges and competitive strategies, crucial for market players' operational agility.
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❓ Frequently Asked Questions
1. Who are the dominant players in the Pet Insurance Market?
The dominant players include Medibank Private Limited, Petplan, Oneplan Insurance, and Healthy Paws Pet Insurance LLC, known for deploying innovative digital solutions and expanding their coverage offerings globally.
2. What will be the size of the Pet Insurance Market in the coming years?
The Pet Insurance Market size is forecasted to grow from USD 12.82 billion in 2025 to USD 35.37 billion by 2032, reflecting a 15.0% CAGR driven by increased pet ownership and rising veterinary costs.
3. Which end users industry has the largest growth opportunity?
The accident & illness segment holds the largest growth opportunity given the surging prevalence of chronic conditions in pets and increased consumer willingness to invest in comprehensive health protection plans.
4. How will market development trends evolve over the next five years?
Market trends will evolve toward digital-enabled services like telehealth, personalized insurance plans for exotic pets, and multi-pet coverage bundles that enhance customer engagement and retention.
5. What is the nature of the competitive landscape and challenges in the Pet Insurance Market?
The competitive landscape is shaped by innovation in product design, pricing flexibility, and digital transformation, while key challenges include regulatory complexities and managing risk assessments accurately.
Author of this Marketing PR:
Ravina Pandya, PR Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.
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About CMI:
Coherent Market Insights leads into data and analytics, audience measurement, consumer behaviors, and market trend analysis. From shorter dispatch to in-depth insights, CMI has exceled in offering research, analytics, and consumer-focused shifts for nearly a decade. With cutting-edge syndicated tools and custom-made research services, we empower businesses to move in the direction of growth. We are multifunctional in our work scope and have 450+ seasoned consultants, analysts, and researchers across 26+ industries spread out in 32+ countries.
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