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Rising Demand For Essential Oils To Drive Market Growth: Core Growth Enabler in the Home Fragrance Market, 2025

07-21-2025 10:00 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Home Fragrance Market Size

Home Fragrance Market Size

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Home Fragrance Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
In recent times, a robust growth has been witnessed in the home fragrance market size. The market is forecasted to expand from $8.37 billion in 2024 to $9.16 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 9.4%. Factors resulting in growth during the past period include a change in consumer tastes, increase in disposable income, growth in e-commerce and retail sectors, regional and cultural impacts, and the tradition of giving gifts.

Home Fragrance Market Size Forecast: What's the Projected Valuation by 2029?
Strong growth is anticipated in the home fragrance market size in the coming years. The market is projected to reach a value of $13.35 billion by 2029, with a compound annual growth rate (CAGR) of 9.9%. The promising market potential during the forecast period is linked to the demand for natural and organic products, the trend of home entertaining, concerns surrounding health and safety, swift urbanization, and the growth into multi-sensory experiences. Significant trends predicted for the forecast period comprise seasonal and limited-edition products, customization and personalization of fragrances, advances in diffuser technologies, partnerships with lifestyle and interior brands, unique and foreign scents, and eco-friendly packaging.

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What Are the Drivers Transforming the Home Fragrance Market?
The rise in popularity of natural essential oils in home fragrance goods is predicted to boost the expansion of the home fragrance market. There's a growing trend towards the use of natural essential oils as individuals put a premium on their health and wellness, which is also fueled by a positive view of aromatherapy. Aromatherapy is considered an adjunctive medicine, aimed at promoting health and wellness. The European Federation of Essential Oils (E.F.E.O), a body supervised by the FDA, reports that the global essential oil production comprises about 600,000 hectares out of the 1.6 billion hectares used for agricultural activities. Roughly one million farms are involved in this industry, making up 0.06 percent of the global total of 1.600 million farms. The Fragrance Creators Association has reported that, during the global pandemic, the fragrance sector contributed $22.4 billion to the U.S. economy. As a result, the growing incorporation of essential oils in fragrance products by manufacturers is spurring the expansion of the home fragrance market.

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What Long-Term Trends Will Define the Future of the Home Fragrance Market?
Prominent businesses in the home fragrance sector are innovating by creating new products like Wasabi home scents to align with changing customer preferences. Wasabi Home Scents allude to a unique category of fragrances within the home scent market that leverages wasabi, an aromatic and fiery ingredient often linked with Japanese food, for its defining aroma. For instance, LOEWE, a fashion house from Spain, introduced a fresh scent named Wasabi in its Home Scents range in June 2024, drawing inspiration from the unique Japanese condiment. This trailblazing aroma brings an energizing blend of spicy hints layered with deep undertones of basmati rice and lemongrass, built to invigorate any surrounding. The Wasabi scent can be obtained in three different forms: aromatic candles, ornamental wax candle holders, and a room spray. These variations further manifest LOEWE's dedication to combining culinary creativity with premium home fragrances to deliver a unique sensory voyage.

Which Segments in the Home Fragrance Market Offer the Most Profit Potential?
The home fragrance market covered in this report is segmented -

1) By Product Type: Candles, Room Sprays, Reed Diffuser, Essential Oils, Incense Sticks
2) By Fragrances: Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, Other Fragrances
3) By Distribution Channel: Super markets And Hyper markets, Online Stores, Convenience Stores, Other Distribution Channels
4) By Form: Liquid, Dry, Solid
5) By End-User: Home Care, Healare, Hospitality, Museums, Commercial, Other End-Users

Subsegments:
1) By Candles: Scented Candles, Unscented Candles, Decorative Candles, Pillar Candles, Tealight Candles
2) By Room Sprays: Air Fresheners, Fabric Sprays, Odor Eliminators, Essential Oil Sprays
3) By Reed Diffusers: Standard Reed Diffusers, Decorative Reed Diffusers, Reed Diffuser Refills
4) By Essential Oils: Single Essential Oils, Essential Oil Blends, Organic Essential Oils
5) By Incense Sticks: Traditional Incense Sticks, Cone Incense, Coil Incense, Natural Or Organic Incense Options

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Which Firms Dominate the Home Fragrance Market by Market Share and Revenue in 2025?
Major companies operating in the home fragrance market include Procter & Gamble, Minnesota Mining and Manufacturing Company, Henkel AG & Co. KGAA, Reckitt Benckiser Group PLC, The Estee Lauder Companies Inc., S. C. Johnson & Son Inc., Newell Brands Inc., Bath & Body Works LLC, doTERRA International LLC, MINISO Co Ltd, The Yankee Candle Company Inc, Now Health Group Inc., Godrej and Boyce Mfg. Co. Ltd, Village CandleInc., Airwick Inc., Scentair Technologies Inc., Esteban Paris Parfums, NEST Fragrances LLC, Ripple Fragrances Pvt. Ltd, Bridgewater Candle Company, Flame & Wax Inc., Air Essentials Inc., Illume Inc., Seda France Inc., Bougie Et Senteur, Korona Candles S.A, Copenhagen Candle Company, Puzhen Life Co. Ltd

Which Regions Offer the Highest Growth Potential in the Home Fragrance Market?
Western Europe was the largest region in the home fragrance market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home fragrance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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