Press release
Electric Toothbrush Market on Track for Strong Growth, Estimated to Grow at 8.4% CAGR Through 2029
Electric Toothbrush
How Large Will the Electric Toothbrush Market Size By 2025?
The market size for electric toothbrushes has seen substantial growth lately. From 2024 to 2025, it is expected to rise from $3.64 billion to $3.84 billion, demonstrating a compound annual growth rate (CAGR) of 5.4%. The considerable growth in the past can be accredited to factors such as increased awareness of oral health, recommendations by dentists, affordable pricing and easy availability, customer education, competitive market forces and innovation, and the growing popularity of personal care gadgets.
How Big Is the Electric Toothbrush Market Size Expected to Grow by 2029?
Significant expansion is anticipated in the electric toothbrush market in the coming years. The market is projected to surge to $5.3 billion by 2029, experiencing a compound annual growth rate (CAGR) of 8.4%. The predicted expansion during the forecast period is associated with the emphasis on gum health, the rise of e-commerce, the use of eco-friendly designs and materials, the trend of personalization and customization, and the focus on health and wellness. Key trends to look out for in this time frame include the impact of digital marketing and social media, the incorporation of smart technology, technological improvements, and the use of biodegradable and sustainable materials.
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Which Key Market Drivers Powering Electric Toothbrush Market Expansion and Growth?
The escalation of dental issues is anticipated to drive the electric toothbrush market's expansion in the future. These dental issues encompass situations affecting oral hygiene, such as cavities, tooth decay, gum infections, and gum ailments. Electric toothbrushes play a crucial role in diminishing these oral conditions by maintaining a higher standard of cleanliness and health for teeth, gums, and the tongue, while offering superior plaque removal. To illustrate this, the National Health Service, a government department in the UK, reported in August 2023 that approximately 32.5 million treatments were provided in 2022-23. This marked a 23.2 percent enhancement from the prior year. Therefore, the surge in dental issues is fueling the expansion of the electric toothbrush market.
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Which Fast-Growing Trends Are Poised to Disrupt the Electric Toothbrush Market?
Technological innovations have become a prominent trend in the electric toothbrush industry. Major participants in the electric toothbrush field are concentrating their efforts on creating technologically superior solutions to solidify their market standing. Take, for example, Royal Philips - a top health technology firm from the Netherlands. In April 2022, they introduced a fresh series of Sonicare electric toothbrushes incorporating sophisticated sonic technology, with objectives to boost oral health and enhance customer experience. The release of the new Sonicare series by Philips India signifies a considerable breakthrough in the realm of electric toothbrush technology, blending efficiency with user-oriented features.
What Are the Emerging Segments in the Electric Toothbrush Market?
The electric toothbrush market covered in this report is segmented -
1) By Product: Battery, Rechargeable
2) By Bristle: Soft, Nanometer
3) By Technology: Rotational, Vibrational
4) By End-User: Adults, Children, Geriatric
5) By Distribution Channel: Super markets Or Hyper markets, Pharmacy Or Drug Stores, Online Retail Stores, Other Channels
Subsegments:
1) By Battery: Disposable Battery Electric Toothbrush, Replaceable Battery Electric Toothbrush
2) By Rechargeable: Standard Rechargeable Electric Toothbrush, Smart Rechargeable Electric Toothbrush, Sonic Rechargeable Electric Toothbrush
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Who Are the Global Leaders in the Electric Toothbrush Market?
Major companies operating in the electric toothbrush market include Procter & Gamble Company, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd., Risun Technology (Shenzhen) Co. Ltd., Xiaomi Corporation, Koninklijke Philips N.V., Colgate-Palmolive Company, Braun GmbH, Church & Dwight* Co. Inc., Lion Corporation, Conair Corporation, FOREO Sweden AB, SONIC Chic Inc., Burst Oral Care Inc., Den-Mat Holdings LLC, Ningbo Seago Electric Appliance Co. Ltd., Dr. Fresh LLC, Remington Products Inc., Moxiem Inc., Brio Product Group Inc., Brush Buddies Inc., Baby Buddy Co. Ltd., Dretec Inc., Lebond (Shenzhen) Technology Co. Ltd., Crest Brands LLC, JSB Healthcare Inc., Quip NYC Inc., Ionsei USA Inc., Mornwell Technologies Inc., Wellness Oral Care LLC
Which are the Top Profitable Regional Markets for the Electric Toothbrush Industry?
North America was the largest region in the electric toothbrush market in 2024. Asia-Pacific is expected to be the fastest-growing region in the electric toothbrush market during the forecast period. The regions covered in the electric toothbrush market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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