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Kopi Luwak Coffee Market Expansion Continues, with Forecast Valuation of $10.27 Billion by 2029

07-21-2025 08:52 AM CET | Food & Beverage

Press release from: The Business Research Company

Kopi Luwak Coffee

Kopi Luwak Coffee

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What Will the Kopi Luwak Coffee Industry Market Size Be by 2025?
The market size for kopi luwak coffee has experienced substantial growth in the past few years. It is projected to rise from $7.84 billion in 2024 to $8.28 billion in 2025, indicating a compound annual growth rate (CAGR) of 5.7%. The reasons for this considerable growth during the historical period can be ascribed to factors such as its unique and rare nature, consumer viewpoint and its luxurious allure, its cultural and artisanal legacy, endeavors in marketing and branding, as well as globalization and a heightened demand.

What's the Long-Term Growth Forecast for the Kopi Luwak Coffee Market Size Through 2029?
Anticipations are high for substantial expansion in the kopi luwak coffee market over the approaching years. The market is projected to escalate to $10.27 billion in 2029, with a compound annual growth rate (CAGR) of 5.5%. The forthcoming growth can be ascribed to factors like enduring exclusivity and scarcity, change in consumer tastes, inventive promotional tactics, global market proliferation, and environmental and social consciousness. The forecast period will likely witness prominent trends such as advances in production technology, sustainable and ethical procurement, a rise in demand for specialty coffee, e-commerce and direct-to-consumer transactions, and surging awareness and education.

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What Are the Key Growth Drivers Fueling the Kopi Luwak Coffee Market Expansion?
The rise in tourism in Indonesia is forecasted to bolster the growth of the kopi luwak coffee market in the future. Stated simply, tourism is the practice of journeying to various locations outside of one's normal surroundings for enjoyment, commerce, or other objectives. Kopi luwak coffee is a unique Indonesian coffee variant that plays a crucial role in Indonesia's tourism sector due to its distinct flavor and scarce availability that often entices a large amount of tourists. As an illustration, the Tourism and Creative Economy Ministry of the Indonesian government reported in January 2023 that around 7.4 million foreign tourists and between 1.2 and 1.4 billion domestic tourists are projected for the year 2023. Moreover, data from the World Bank, an international financial institution based in the US, showed in May 2022 that Indonesian tourism saw a massive 500% increase from May 2021. Consequently, the uptick in Indonesian tourism is serving as a catalyst to the growth of the kopi luwak coffee market.

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What Are the Key Trends Driving Kopi Luwak Coffee Market Growth?
In the realm of the kopi luwak coffee market, product innovations are gaining traction as a key trend. To maintain their market standing, major corporations are launching groundbreaking products such as the INDOxyz Indonesian coffee. For instance, Snoop Dogg, an entrepreneur and rapper based in the US, unveiled the premium coffee brand INDOxyz in March 2023. What sets this product apart is its sourcing from the Gayo region of Sumatra and other Indonesian locales known for their superior Arabica and kopi luwak coffee.

How Is the Kopi Luwak Coffee Market Segmented?
The kopi luwak coffee market covered in this report is segmented -

1) By Product: Raw Coffee Beans, Cooked Beans
2) By Coffee Feed Type: Arabica, Robusta, Liberica
3) By Distribution Channel: Online Sales, Offline Sales

Subsegments:
1) By Raw Coffee Beans: Unprocessed Kopi Luwak Beans, Green Kopi Luwak Beans
2) By Cooked Beans: Roasted Kopi Luwak Beans, Brewed Kopi Luwak Coffee

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Which Companies Are Leading the Charge in Kopi Luwak Coffee Market Innovation?
Major companies operating in the kopi luwak coffee market include The Kopi Luwak Coffee Company, Wild Gayo Luwak, Rumacoffee Co, Bantai Civet Coffee Co, Kopi Luwak Direct, Kaya Kopi LLC, Luwak Star Gourmet Coffee, Domba Coffee Singapore PTE LTD., Wallacea Coffee, Gayo Kopi, Bali Pulina, Sumatra Orangutan Coffee, Timor Luwak Coffee, Sulawesi Wild Kopi, Toraja Civet Coffee, Flores Civet Coffee, Bali Kintamani Luwak Coffee, Organic Sumatra Luwak Coffee, Aceh Gayo Luwak Coffee, Malabar Civet Coffee, Baliem Valley Kopi, Kalosi Civet Coffee, Kerinci Luwak Coffee, Organic Bali Luwak Coffee, Papua Wamena Kopi, Sidikalang Civet Coffee

Which Regions Are Leading the Global Kopi Luwak Coffee Market in Revenue?
North America was the largest region in the kopi luwak coffee market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global kopi luwak coffee market during the forecast period. The regions covered in the kopi luwak coffee market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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