The Impact Of Location-Based, Video, And Social Media Advertising On Digital Marketing Software Market Growth: Pivotal Factor Influencing Digital Marketing Software Market Growth in 2025

Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.

Digital Marketing Software Market Size Growth Forecast: What to Expect by 2025?
The size of the digital marketing software market has seen a significant surge in recent times. The market value is projected to increase from $92.84 billion in 2024 to an impressive $110.2 billion in 2025, with a compound annual growth rate (CAGR) of 18.7%. The increase during this period can be linked to the rise of online platforms, the progress made in data analytics, a boost in mobile device usage, the impact of social media, globalization, and market growth.

How Will the Digital Marketing Software Market Size Evolve and Grow by 2029?
Anticipated expansion of the digital marketing software market size should be considerable in the upcoming years. By 2029, the market is projected to reach $253.06 billion, growing at a compound annual growth rate (CAGR) of 23.1%. This anticipated growth in the forecasted period is due to factors such as the rise of e-commerce, increased emphasis on privacy and compliance, growth of video marketing, the advent of new marketing channels, and integration with corn and sales tools. Key forecasted trends include, the integration of AI and machine learning, digitalization proliferation, advancements in technology, multi-channel marketing, and a heightened focus on customer experience (CX).

View the full report here:
https://www.thebusinessresearchcompany.com/report/digital-marketing-software-global-market-report

What Drivers Are Propelling the Growth of Digital Marketing Software Market Forward?
Anticipated advancements in the digital marketing software industry correlate with the growing fondness for location-specific, video, and social network marketing. Region-based promotion is about providing customised ads to clients based on their geographical location details. Companies can utilise the location-based advertisement features provided by social media channels like Facebook and Instagram to target customers using their location information. The visual nature of these channels allows users to create a visual persona and enhance brand visibility among extensive audiences. Alongside these advancements, the sales and marketing department also plays a crucial role in the digital transformation. For instance, as per Hootsuite, a Canadian software firm, more than 4.74 billion global users were on social media by April 2023, marking a 4.2% increase from 2022. Thus, the surging appeal of location-centric, video, and social media marketing is propelling the expansion of the digital marketing software space.

Get your free sample here:
https://www.thebusinessresearchcompany.com/sample.aspx?id=6797&type=smp

Which Emerging Trends Are Transforming the Digital Marketing Software Market in 2025?
Prominent businesses in the digital marketing software industry are advancing in technology by developing innovative solutions like Globant Create. This solution helps brands to integrate AI and other leading technologies into their creativity and marketing approaches. Globant Create, a studio that merges creativity, marketing, and media with AI, data, and other cutting-edge tools, aims to create comprehensive 360-degree marketing strategies. In May 2023, Globant, a US software development firm, introduced Globant Create. It promises to deliver novel approaches for engaging and attracting both existing and future customer base. Systematic advancements in technology and the fast-paced evolution of AI-driven digital products have escalated consumer expectations of high-quality digital experience across all economic sectors. Globant Create, serving as a one-stop solution for all marketing needs, will provide a complete funnel service addressing all issues related to digital marketing.

What Are the Key Segments in the Digital Marketing Software Market?
The digital marketing software market covered in this report is segmented -

1) By Solution: CRM Software, Email marketing, Social Media, Search marketing, Content Management, marketing Automation, Campaign Management, Other Solutions
2) By Services: Professional Services, Managed Services
3) By Deployment: Cloud, On-Premise
4) By Organization Size: Large Enterprises, Small And Medium Enterprises (SMEs)
5) By Industry: BFSI, Transportation And Logistics, Consumer Goods And Retail, Education, Healthcare, Manufacturing, Media And Entertainment, Telecom And IT, Travel And Hospitality, Other Industries

Subsegments:
1) By CRM Software: Customer Data Management, Sales Automation, Customer Engagement Tools
2) By Email marketing: Email Campaign Management, Newsletter Tools, Email Automation
3) By Social Media: Social Media Management, Social Listening Tools, Social Advertising Platforms
4) By Search marketing: Search Engine Optimization (SEO) Tools, Pay-Per-Click (PPC) Management, Keyword Research Tools
5) By Content Management: Content Creation Tools, Content Distribution Platforms, Digital Asset Management
6) By marketing Automation: Lead Scoring And Nurturing, Workflow Automation, Multi-Channel marketing Solutions
7) By Campaign Management: Campaign Planning Tools, Performance Analytics, Budget Management
8) By Other Solutions: Web Analytics Tools, Affiliate marketing Software, Event marketing Solutions

Tailor your insights and customize the full report here:
https://www.thebusinessresearchcompany.com/customise?id=6797&type=smp

Who Are the Key Players Shaping the Digital Marketing Software Market's Competitive Landscape?
Major companies operating in the digital marketing software market include Alphabet Inc., Microsoft Corporation, Facebook lnc., International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Inc., LinkedIn Corporation, Twitter lnc., Criteo S.A., Hubspot Inc., Taboola Ltd., Zoho Corporation, Outbrain lnc., Sprinklr lnc., The Rocket Science Group LLC, AdRoll Group, Moz lnc., Hootsuite Media Inc., SEMrush lnc., ket*o Inc., Kenshoo Ltd., Yotpo Ltd., Ahrefs Pte. Ltd., Sendinblue SAS, BrightEdge Technologies Inc., Adverity GmbH, SimilarGroup Ltd., Acoustic LP, Act-On Software lnc., Optimizely LNC, Unbounce Marketing Solutions Inc., Wix.com Ltd., Shopify Inc., Brandwatch Limited, Salesforce.com Inc., SAS Institute Inc.

What Geographic Markets Are Powering Growth in the Digital Marketing Software Market?
North America was the largest region in the digital marketing software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Purchase the full report today:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=6797

This Report Supports:
1. Business Leaders & Investors - To identify growth opportunities, assess risks, and guide strategic decisions.
2. Manufacturers & Suppliers - To understand market trends, customer demand, and competitive positioning.
3. Policy Makers & Regulators - To track industry developments and align regulatory frameworks.
4. Consultants & Analysts - To support market entry, expansion strategies, and client advisory work.

Connect with us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company,
Twitter: https://twitter.com/tbrc_info,
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ.

Contact Us
Europe: +44 7882 955267,
Asia: +91 88972 63534,
Americas - +1 310-496-7795 or
Email: mailto:info@tbrc.info

Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

This release was published on openPR.