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Future of the Household Cleaning Products Market: Strategic Analysis and Forecast to 2034
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.How Large Will the Household Cleaning Products Market Size By 2025?
The market size for household cleaning products has seen robust growth in the past few years. Its size is expected to increase from $125.82 billion in 2024 to $136.06 billion in 2025, with a compounded annual growth rate (CAGR) of 8.1%. Factors that have contributed to growth in the past include enhanced awareness of health and hygiene, urban development and lifestyle transformations, environment-related concerns, product innovation and branding efforts, and double-income households.
How Big Is the Household Cleaning Products Market Size Expected to Grow by 2029?
The market size for household cleaning products is projected to experience significant expansion in the upcoming years, with a valuation set to soar to $198.38 billion in 2029, growing at a compound annual growth rate (CAGR) of 9.9%. Factors precipitating this growth during the forecasted period include hygiene behaviors triggered by the pandemic, incorporation of intelligent homes, a heightened emphasis on disinfection, eco-friendly packaging, and the emergence of private labels. Key market trends to note during this period surround the surge of environmentally friendly, sustainable products, the proliferation of disinfectant and antimicrobial products, the broadening of e-commerce platforms, innovative packaging design shifts, and the adoption of smart, interconnected technologies.
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Which Key Market Drivers Powering Household Cleaning Products Market Expansion and Growth?
The growing understanding of natural household cleansing products is predicted to fuel the expansion of the household cleaning products industry. Natural domestic cleaning items are considered to be those that use plant-based, mineral, and essential oil ingredients. A growing number of consumers are moving towards naturally derived or "green" cleaning supplies for their homes because they are sustainable and free of harmful chemicals. For example, in May 2022, the US government's Environmental Protection Agency introduced a revamped Design for the Environment logo for green antimicrobial solutions, advocating for eco-friendly cleaning supplies. Sensormatic Solutions, a US retail tech provider under Johnson Controls, conducted a survey in March 2022 where they found a strong 80% emphasis on sustainability from 1000 U.S. customers. The results showed 70% were willing to pay a premium, highlighting the importance of this trend. Furthermore, with 54% of consumers actively seeking environmental initiatives, this changing consumer focus means businesses must adapt; half of all consumers view sustainability as vital, directly influencing their buying decisions. Thus, the heightened awareness of the benefits of natural cleaning products in households is pushing the market for these products forward.
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Which Fast-Growing Trends Are Poised to Disrupt the Household Cleaning Products Market?
The trend of ingredient transparency is increasingly becoming significant in the household cleaning product market. Every cleaning product is composed of different ingredients, including various types of chemicals that aid in enhancing cleaning performance. Buyers are showing a keen interest in knowing whether the products they buy are formulated from natural or plant-derived raw materials that are biodegradable and use sustainably sourced substrates. As a result, market companies are quickly transitioning towards offering ingredient transparency to their customers. For example, in June 2022, a non-profit organization based in the US called the American Cleaning Institute (ACI), which represents manufacturers of institutional, household, and industrial cleaning products, introduced a new tool called What Cleaning Ingredients Do, aiming to boost consumer comprehension through increased transparency and trust. This tool is an easy-to-use, searchable catalog of more than 800 chemical ingredients typically present in household cleaning products, furnished with uniform consumer-tested ingredient function explanations for the end-users' better understanding.
What Are the Emerging Segments in the Household Cleaning Products Market?
The household cleaning products market covered in this report is segmented -
1) By Product: Dishwashing Products, Toilet Cleaners, Surface Cleaners, Laundry Detergents, Other Products
2) By Distribution Channel: Super markets, Convenience Store, Online Retail
3) By Application: Bathroom, Kitchen, Floor
Subsegments:
1) By Dishwashing Products: Dishwashing Liquids, Dishwashing Tablets, Dishwasher Detergents
2) By Toilet Cleaners: Liquid Toilet Cleaners, Toilet Bowl Tablets, Gel Toilet Cleaners
3) By Surface Cleaners: All-Purpose Cleaners, Glass Cleaners, Kitchen Cleaners, Bathroom Cleaners
4) By Laundry Detergents: Liquid Laundry Detergents, Powder Laundry Detergents, Laundry Pods
5) By Other Products: Fabric Softeners, Stain Removers, Air Fresheners, Floor Cleaners, Disinfectant Wipes
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Who Are the Global Leaders in the Household Cleaning Products Market?
Major companies operating in the household cleaning products market include The Procter & Gamble Company, Unilever, Henkel AG & Co. KGaA, The Dial Corporation, Colgate-Palmolive, Reckitt Benckiser Group plc, Kao Group, S. C. Johnson & Son Inc, Amway Corporation, The Clorox Company, Church & Dwight* Co. Inc., The Sun Products Corporation, Dabur India Limited, Godrej Consumer Products Limited, Zep Inc., Nice-Pak Products Inc., Werner & Mertz GmbH, Grove Collaborative, The Honest Company, McBride plc, CareClean, KLEEN, Ecover, Bombril S/A, everdrop GmbH, Astley Dye & Chemical Co. Ltd., Jelmar LLC, For Life Products, Method Products PBC, Aqdot Limited, Seventh Generation
Which are the Top Profitable Regional Markets for the Household Cleaning Products Industry?
North America was the largest region in the household cleaning products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the market. The regions covered in the household cleaning products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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