Doll, Toy, And Game Market Landscape 2025: Forecast Data and Growth Strategy Insights

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What Is the Expected CAGR for the Doll, Toy, And Game Market Through 2025?
The market size of dolls, toys, and games has seen significant growth in recent times. A rise from $129.89 billion in 2024 to $141.65 billion in 2025, translating to a compound annual growth rate (CAGR) of 9.1%, is projected. The acceleration in growth observed during the historic period can be linked to factors such as ties to media and entertainment, demand driven by seasonal and holiday trends, licensing and globalization, influence of parents on buying decisions, and retail merchandising techniques.

What's the Projected Size of the Global Doll, Toy, And Game Market by 2029?
The market for dolls, toys, and games is predicted to experience robust expansion in the upcoming years, reaching a value of $195.79 billion in 2029, representing a compound annual growth rate (CAGR) of 8.4%. This growth over the forecast period can be linked to factors such as the focus on inclusive and diverse representation, the overriding influence of e-commerce, parents' heightened interest in STEM toys, the sway of social media, adherence to international toy safety norms, and the popularity of retro and nostalgic toys. Notable trends projected for the duration include a preference for eco-friendly and sustainable toys, educational and steam toys, limited edition collectibles, toy subscription services, and robotics and coding toys.

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Top Growth Drivers in the Doll, Toy, And Game Industry: What's Accelerating the Market?
Stable economic advancement in several developed and developing nations is anticipated to have a positive impact on the doll, toy, and game manufacturing market. The International Monetary Fund (IMF) has asserted a 3.3% global GDP increase in 2020, followed by a 3.4% augmentation in 2021. Another pivotal factor expected to spur economic progression is the recovery of commodity prices after their historic slump. It is projected that the US economy will maintain steady growth in the prospective period. Furthermore, the anticipated slightly higher speed of growth in emerging markets compared to developed ones during the forecast period is noted. The likely escalation in economic growth is envisaged to stimulate public and private investments, collaborations, and foreign direct investments in the consumer markets, which would consequently propel the market in the forthcoming period.

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What Trends Will Shape the Doll, Toy, And Game Market Through 2029 and Beyond?
The integration of NFC (near field-communication) technology into toys and games is becoming more prevalent, aimed at enhancing interaction and augmenting engagement. NFC provides a wireless connection between devices, enabling user's phones to interact within a proximity of roughly 4 cm. In game controllers, consoles, physical toys and cards, NFC stickers and inlays can be inserted. Similarly, the tapping of another NFC device allows users to link controllers and consoles during gameplay. Products utilizing this technology include NFC-enabled game consoles, cars and board games. For example, Mattle launched hot wheels id, allowing children to compete with their NFC-enabled hot wheels on its smart track and import their collections into a free iOS app. Within this app, functioning as a virtual garage, children can monitor speed and laps through infrared sensors placed in the Hot Wheels Race Portal, which scans the cars and links to classic Hot Wheels tracks. Companies like Sphere and Anika Drive are amongst those offering NFC-enabled cars.

What Are the Main Segments in the Doll, Toy, And Game Market?
The doll, toy, and game market covered in this report is segmented -

1) By Type: Electronic Toys, Non-Electronic Toys
2) By Product Type: Games And Puzzles, Infant And Pre-School Toys, Construction Toys, Dolls And Accessories, Video Games, Other Product Types
3) By Material: Plastics, Wood, Metal, Other Materials
4) By Distribution Channel: Departmental Stores, Online, Other Distribution Channels

Subsegments:
1) By Electronic Toys: Educational Electronic Toys, Remote-Controlled Toys, Interactive Plush Toys, Video Game Consoles And Accessories
2) By Non-Electronic Toys: Action Figures, Dolls And Dollhouses, Building Blocks And Construction Sets, Board Games And Puzzles, Arts And Crafts Kits

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Which Top Companies are Driving Growth in the Doll, Toy, And Game Market?
Major companies operating in the doll, toy, and game market include Sony Group Corporation, The Toy Quest Ltd., Nintendo Co.Ltd., The Lego Group, Bandai Namco Holdings Inc, Hasbro Inc., Mattel Inc., Bigjigs Toys Ltd., VTech Holdings Limited, Dorel Industries Inc., Funko Inc., Tomy Company Ltd., Fisher-Price, Brandstätter Group, Dream International Limited, Jakks Pacific Inc., Spin Master Corporation, Ravensburger AG, Sanrio Company Ltd., Playmates Toys Limited, LeapFrog Enterprises lnc., Hape International, MGA Entertainment Inc., Moose Toys Ltd., Goliath Games, Learning Resources Ltd., WowWee Group Limited, Epoch Co., Schleich GmbH, Crayola LLC, Gibsons Games Company, Hornby Railways, Basic Fun Inc.

Which Regions Will Dominate the Doll, Toy, And Game Market Through 2029?
Asia-Pacific was the largest region in the doll, toy, and game market in 2024. Western Europe was the second largest region in the doll, toy, and game market. The regions covered in the doll, toy, and game market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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