Power Rental Market Forecast (2025-2032): Market Size, Top Trends, and Emerging Business Strategies | Aggreko PLC, United Rentals, Inc., APR Energy

The power rental industry is witnessing significant expansion driven by the escalating demand for reliable and flexible power solutions across sectors such as construction, manufacturing, events, and emergency response. This market's critical role in bolstering infrastructure projects and minimizing downtime in various industries underscores its growing importance. The Global Power Rental Market size is estimated to be valued at USD 11.54 billion in 2025 and is expected to reach USD 16.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.6% from 2025 to 2032. The increasing adoption of temporary power sources alongside evolving regulatory frameworks and technological enhancements is influencing the market dynamics. These trends highlight ample market opportunities amidst prevalent challenges relating to operational efficiency and evolving customer demands.

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➤Actionable Insights

● Production capacity for portable and standby power generators increased by approximately 7% in 2024, responding to surging demand in disaster-prone regions and large-scale infrastructure projects.
● Pricing dynamics in the power rental market showed a moderate increase of 3.8% in 2024, largely influenced by rising raw material costs and regulatory compliance expenditures.
● Imports of diesel and gas-powered rental equipment grew by 12% in North America and Asia Pacific, highlighting shifting supply chains and demand concentration.
● Use cases diversified beyond traditional construction activities, with emerging applications in data centers and renewable energy backup, accounting for nearly 21% of total rental hours in 2025.
● Micro-segment analysis reveals an increasing share of small-scale, nano-sized diesel gensets catering to urban events and short-term power disruptions, achieving double-digit growth in emerging economies.

➤Market Segment and Regional Coverage

● By Type: Diesel Generators, Gas Generators, Hybrid Generators, Solar Power Rental, and Others
● By End-User: Construction & Infrastructure, Events & Entertainment, Manufacturing, Oil & Gas, Mining, Data Centers, and Others
● By Contract Type: Short-term Rental, Long-term Rental, Lease-to-Own, and Others

Regional and Country Analysis:

● North America: U.S. and Canada
● Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
● Europe: Germany, U.K., Spain, France, Italy, Benelux, Denmark, Norway, Sweden, Russia, and Rest of Europe
● Asia Pacific: China, Taiwan, India, Japan, South Korea, Indonesia, Malaysia, Philippines, Singapore, Australia, and Rest of Asia Pacific
● Middle East & Africa: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Israel, South Africa, North Africa, Central Africa, and Rest of MEA

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➤Key Players

● Aggreko PLC
● United Rentals, Inc.
● APR Energy, PLC
● Caterpillar, Inc.
● Cummins, Inc.
● Hertz Equipment Rental Corporation
● Generac Power Systems
● Rental Solutions & Services, LLC

● Competitive strategies include Aggreko PLC's successful expansion into hybrid and solar power rental segments, boosting customer retention by 15% in 2024 through sustainability-focused solutions.
● United Rentals, Inc. leveraged digital asset management systems to optimize fleet utilization, driving a 9% increase in operational efficiency reported in early 2025.
● Caterpillar, Inc. pursued strategic partnerships with infrastructure developers to offer bundled solutions, significantly expanding its market footprint in Asia Pacific.

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➤Growth factors

● Increasing infrastructure investments worldwide, particularly in urbanizing regions, fuel demand for flexible power rental solutions, with construction-related rentals rising by over 8% annually.
● Growing frequency of natural disasters boosts reliance on power rental as a resilient energy alternative, evidenced by a 14% surge in emergency power rentals in North America during 2024.
● Enhanced regulatory focus on emissions and noise pollution propels innovation in hybrid and solar generator rentals, reflecting a 20% adoption rate increase in Europe in 2025.

➤Market Trends

● The integration of IoT-enabled monitoring systems in rental fleets facilitates predictive maintenance, reducing downtime by up to 12% as documented in recent 2025 deployments.
● Rising adoption of hybrid power systems combining diesel and renewable sources aligns with sustainability mandates, growing at an annual rate of 18% globally.
● Expansion of digital rental platforms offering real-time availability and automated pricing enhances customer experience, contributing to a 25% increase in rental transactions via online channels in 2024.

➤Key Takeaways

● Comprehensive segmentation covers diesel, gas, hybrid, and solar generator rentals addressing diverse end-user needs.
● Short-term rental contracts dominate, driven by project-specific power solutions in construction and events sectors.
● Asia Pacific shows rapid growth due to infrastructure development and industrial expansion.
● North America leads in technology-enabled fleet management and regulatory compliance adoption.
● Increasing demand in the oil & gas sector underlines market growth opportunities specific to remote power requirements.
● IoT and digital rental platforms are key enablers for operational efficiency and customer engagement.

❓ Frequently Asked Questions
1. Who are the dominant players in the Power Rental Market?
The Power Rental Market is dominated by key players such as Aggreko PLC, United Rentals, Inc., APR Energy, PLC, Caterpillar, Inc., and Cummins, Inc., who have established strong market presence through innovation and strategic expansions.

2. What will be the size of the Power Rental Market in the coming years?
The Power Rental Market size is projected to grow from USD 11.54 billion in 2025 to USD 16.9 billion by 2032, reflecting a CAGR of 5.6% driven by infrastructure growth and evolving energy needs.

3. Which end-user industry has the largest growth opportunity?
The construction and infrastructure sector presents the largest growth opportunity, propelled by increased project timelines and emergency power demand globally.

4. How will market development trends evolve over the next five years?
Market development will focus on integrating hybrid power solutions, IoT-enabled asset monitoring, and expanding online rental platforms, resulting in enhanced operational efficiencies and sustainability.

5. What is the nature of the competitive landscape and challenges in the Power Rental Market?
The competitive landscape is characterized by technology innovation and service diversification, facing challenges related to regulatory compliance, dynamic pricing, and equipment lifecycle management.

6. What go-to-market strategies are commonly adopted in the Power Rental Market?
Top companies adopt strategies such as digital transformation of rental services, strategic partnerships, fleet modernization, and sustainability-driven product offerings to capture market share and enhance customer loyalty.

✍️ Author of this marketing PR:

Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.

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