Press release
360 Degree Camera Market Set to Accelerate at 23.78% CAGR to Reach USD 6 Billion by 2030
360 Degree Camera Market
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Region-specific Highlights
United States - Growth & Trends
North America led in 2023, driven by VR/AR expansion, real-time streaming, and strong consumer appetite. The U.S. segment alone was around USD 470 million in 2024, growing at approximately 29% CAGR through 2034.
Asia‐Pacific - Opportunity & Consolidation
Asia‐Pacific is experiencing robust growth with ~18-28% CAGR projections, led by rising incomes and increasing integration in entertainment, VR/AR, and tourism sectors . Companies are consolidating via partnerships to capture the region's potential.
Europe - Trends & Growth
Europe holds the second-largest share, propelled by industrial inspections, remote collaboration, and evolving camera tech standards. Innovation in HD/UHD devices and software integration continues to push growth.
Middle East & Africa - Updation & Consolidation
MEA is upgrading infrastructure across security, real estate, and tourism verticals. Though still emerging, consolidation via collaborations is increasing as global players seek market entry.
M&A & Key Developments
GoPro's acquisition of 360fly in January 2023 (~USD 30 million) bolstered its immersive content lineup.
Industry-wide M&A activities remain moderate to growing, driven by larger firms acquiring tech startups to enhance capabilities.
Insta360's strategic partnership with Leica and its IPO on Shanghai STAR Market in June 2025 have elevated its global profile.
Panono's acquisition and relaunch by Professional360 GmbH signaled a revival of high-resolution panoramic offerings.
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Key Recent Developments
Ricoh launched new high-res models like the THETA Z1 and THETA X, catering to pro creators and VR developers.
Insta360 cameras were used by NASA for Mars missions, marking a milestone in space-use applications.
AI-powered stabilization, real-time stitching, and 4K streaming are becoming standard, enhancing user experience across industries.
360 Degree Camera Market Segmentation:
by Connectivity
Wired
Wireless
The 360-degree camera market is divided into two segments based on connectivity: wired and wireless. With 67.23% of the market in 2023, the Wired segment had the biggest share. In situations where mobility is limited, the 360-degree wired cameras are ideal. Retail, residential, and commercial buildings are where the great majority of these cameras are situated. Due to the increased convenience that these devices offer, the market for wireless 360-degree cameras is expanding daily. 360-degree wireless cameras can record live landscapes and outdoor sporting events. In situations where mobility and flexibility are necessary, 360-degree wireless cameras outperform wired cameras.
by Resolution
HD
Ultra HD
Others
by Application
Media & Entertainment
Military & Defense
Digital Photography
Travel & Tourism
Automobile
Healthcare
Others
Media & Entertainment, Military & Defence, Digital Photography, Travel & Tourism, Automobile, Healthcare, and Others are the segments of the 360 degree camera market that are based on the applications. With a 31.87% market share in 2023, the Media & Entertainment segment was the largest. The main factor propelling the segment's expansion globally is the increasing use of 360-degree cameras for filmmaking. Unprecedented 360-degree photos are made possible by the 360-degree camera rigs and various camera configurations. In a range of shooting conditions, these rigs are incredibly robust and reasonably simple to operate.
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360 Degree Camera Market Major Players:
1. Nikon
2. LG Electronics
3. 360fly
4. GoPro
5. Samsung Electronics
6. Insta360
7. Kodak
8. Ricoh
9. Rylo
10.Bubl
11.Xiaomi
12.Canon Inc.
13.Sony Corporation
14.Nokia Corporation
15.Panono Gmbh
16.Microsoft Corporation
17.Apple Inc.
18.YI Technology
19.The Eastman Kodak Company
20.Immervision
21.Shenzhen Hatoa Technology Co., Ltd
22.Digital Domain Holdings Limited
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