Press release
Eye Tracking System Market Poised to Soar With 29.79% CAGR by 2030
Eye Tracking System Market
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Region-Specific Insights
United States - Growth & Trends
The U.S. market continues to lead due to strong adoption of eye-tracking in healthcare diagnostics, VR/AR devices, and driver monitoring systems. Recent corporate tie-ups include Tobii AB strengthening U.S. presence via acquisition of American-based trackers in late 2022. The region demonstrates dynamic growth driven by innovation in remote eye trackers.
Asia-Pacific - Opportunity & Consolidation
Asia-Pacific is racing ahead with investments in AI-integrated wearable devices and automotive systems. The region held over 38% market share in 2024, with India projected at a 15.2% CAGR from 2025 to 2030. Major M&A includes Smart Eye AB acquiring iMotions and Affectiva to strengthen its APAC footprint.
Europe - Trends & Growth
Europe maintains steady progress due to strict regulatory standards and strong automotive and healthcare industries. Key European players Tobii AB and Smart Eye AB continue to innovate through both software and hardware integration. Europe's maturity in remote tracking technology maintains its share.
Middle East & Africa - Updation & Consolidation
MEA's eye-tracking market reached USD 54.5 million in 2022, expected to grow at a CAGR of 34.2% through 2030. Regional consolidation is occurring through partnerships between global firms and GCC-based tech integrators, focusing on driver safety and retail analytics.
Mergers & Acquisitions (M&A) by Region
United States: Strategic acquisitions by Tobii AB (e.g., DynaVox spin-off merger) to scale both hardware and software offerings.
Asia-Pacific: Smart Eye AB completed acquisitions of Affectiva and iMotions in 2021, enhancing its capabilities in behavioral analytics.
Europe: European trailblazers like Smart Eye AB and Tobii AB continue mergers and joint ventures aimed at advancing automotive and VR tracking solutions.
Middle East & Africa: GCC centers are engaging in joint ventures and service alliances to roll out eye-tracking in retail, automotive, and healthcare sectors.
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Key Recent Developments
Smart Eye AB finalized acquisitions of Affectiva and iMotions in 2021 to dominate human behavior analytics .
Mitsubishi Electric Mobility invested in Seeing Machines, securing a ~20% stake to expand driver monitoring systems in Japan and beyond.
Gazepoint Research introduced new high-speed remote trackers in April 2021.
Rising trend: AI-powered remote eye-tracking integrated with ergonomic analytics in healthcare and VR.
Eye Tracking System Market Segmentation:
by Type of Eye
Tracking System Remote Eye Trackers
Head-Mounted Eye Trackers
Electrooculography (EOG) Eye Trackers
In 2023, the remote eye tracking system segment held the biggest market share for eye tracking systems based on system type, and it is anticipated to continue to hold this position throughout the forecast period. The non-intrusive monitoring feature of remote eye tracking systems gives users greater mobility without requiring them to make direct contact with the tracking device. This makes them adaptable to a variety of uses, ranging from advertising and market research to the medical and automotive sectors.
by Offering
Hardware
Software
Research & Consulting Services
by Location
Remote
Mobile
by End-User
Marketing
Academic
Healthcare
Corporate Development
Assistive Technology
According to end users, the healthcare sector led the eye tracking system market in 2023 and is anticipated to continue to do so for the duration of the projection. This is explained by the critical role eye tracking plays in a variety of neurological diseases, sophisticated medical research, patient care, and assistive technologies.
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Eye Tracking System Market Major Players:
Global
1. iMotions A/S (Denmark)
2. Eyegaze (United States)
3. Tobii AB (Sweden)
4. Smart Eye AB (Sweden)
5. SR Research (Canada)
6. Seeing Machines (Australia)
North America
1. Polhemus (United States)
2. EyeTech Digital Systems, Inc. (United States)
3. Eye Tracking, Inc. (United States)
4. LC Technologies, Inc. (United States)
5. Gazepoint Research Inc (Canada)
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