Press release
Meat Market in the US Business Overview and Analysis 2016-2020
Consumer and Market Insights: Meat Market in the US provides an overview of the market, analysing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.Download PDF Sample@ http://orbisresearch.com/contacts/request-sample/175050
Key Findings
Consumer and Market Insights: Meat Market in the US provides an overview of the market, analysing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
- The per capita consumption is highest in the US among the major countries analyzed
- The Fresh Meat (Counter) category has the highest volume share in the overall Meat market
- Kids and Babies and Early Young Adults together account for more than 40% of Chilled Raw Packaged Meat - Processed consumption
- Both American men and women consume Meat products at a 'heavy frequency'
Read Full Report with TOC: http://orbisresearch.com/reports/index/consumer-and-market-insights-meat-in-the-us
Synopsis
Consumer and Market Insights: Meat Market in the US identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behaviour within the category are accurate.
Get access to:
-Key consumer demographic groups driving consumption within the American market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
-A study of market value and volumes over 2010-2020 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
- The degree of influence that the 20 key consumer trends have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
-Examples of international and US-specific product innovation targeting key consumer needs
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Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of American Meat consumers. This is based on our unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Company Mentioned:
• Tyson
• Cargill
• Smithfield
• Farmland
• Hormel
• Butterball
• Jennie-O
• Perdue
• Sweet Sue
• Eckrich
• Dietz and Watson
• Hatfield
• Banquet
• Full Circle
Table of Contents:
• Introduction
• Country Context
• Market Overview and Consumer Demographics and Pricing Analysis
• Retail Landscape and Key Distribution Channels
• Competitive Landscape
• Packaging
• Consumer trend analysis
• Examples of New Product Development
• Appendix
List of Tables
Table 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per kg comparison by categories
Table 7: Retailer price dynamics (includes % difference from average price)
Table 8: Leading retailers
Table 9: Leading brands by category, 2015
Table 10: Over/ under consumption by gender and age, 2015
Table 11: Level of influence of a consumer survey trend on consumption by volume, 2015
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