Europe Breast Pumps Market Forecasted to Surpass US$ 1,144 Mn by 2032, According to Persistence Market Research

The Europe breast pumps market is experiencing significant growth, driven by rising maternal employment, technological innovations, and supportive governmental initiatives. As modern families seek efficient and safe breastfeeding solutions, the market is evolving with diverse offerings from electric to wearable pumps. According to Persistence Market Research, the Europe breast pumps market is projected to grow from US$ 672 Mn in 2025 to US$ 1,144.7 Mn in 2032, registering a 7.9% CAGR during the forecast period.

Breast pumps have become indispensable tools for lactating mothers, especially those juggling parenting with professional responsibilities. The convenience they offer-allowing mothers to store breast milk, relieve engorgement, and continue feeding even in their absence-is fueling market demand. Europe's progressive policies supporting breastfeeding, along with a cultural shift toward proactive maternal health, are reshaping consumer behavior across the region.

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Market Overview and Key Insights

The Europe breast pumps market has witnessed robust growth in recent years, thanks to increasing awareness about breastfeeding and the practical utility of breast pumps among working mothers. The region's rising employment rate among women, particularly in countries like Germany, the UK, and the Netherlands, has necessitated more flexible breastfeeding solutions. The electric breast pump segment dominates due to its efficiency and growing adoption in hospitals and homes alike.

From a geographical standpoint, Western Europe leads the regional market, with countries like Germany and the UK accounting for a significant share. This is due to high healthcare standards, supportive workplace breastfeeding policies, and broad insurance coverage for medical devices, including breast pumps. Furthermore, closed-system pumps, which prevent contamination, are gaining traction and are expected to hold around 60% market share by 2025, emphasizing the region's focus on hygiene and infant safety.

✅ Key Highlights from the Report

➤ The Europe breast pumps market is projected to grow at a CAGR of 7.9% between 2025 and 2032.
➤ Closed-system pumps will dominate the market with 60% share by 2025 due to their superior hygiene.
➤ Electric breast pumps are the most preferred product type, especially among working mothers.
➤ Over 58% of the market demand comes from working mothers.
➤ Government initiatives and awareness campaigns are boosting adoption across Europe.
➤ Innovative features like app connectivity and hands-free use are shaping new consumer preferences.

Market Segmentation Analysis

Product Type and Technology

The Europe breast pumps market is segmented by product type into electric, manual, and battery-powered pumps. Among these, electric breast pumps hold the dominant position, projected to account for nearly 39.5% of market share during the forecast period. These pumps are favored for their high efficiency, ease of use, and suitability for frequent use, particularly among working mothers. Manual pumps remain popular among mothers who need an affordable, travel-friendly option for occasional pumping.

In terms of technology, the market is divided into closed-system and open-system pumps. Closed-system pumps are increasingly popular due to their hygienic design, which separates milk from the pump's mechanism, preventing contamination. This segment is preferred by health-conscious consumers and healthcare providers alike, positioning it as a leader in the market by 2025.

End-User Segmentation

The breast pumps market is also segmented based on end-users, including working mothers, stay-at-home mothers, and healthcare facilities. Working mothers represent the largest user group, accounting for more than 58% of the market share. With the rise in dual-income households and increasing participation of women in the workforce, breast pumps are now considered essential tools for managing maternity and career obligations. This trend is particularly evident in urban areas with high employment rates.

Healthcare facilities also contribute significantly to the market, especially through hospital-grade pumps used in maternity wards and lactation centers. These facilities often recommend or rent pumps to new mothers, further bolstering product penetration and brand awareness.

✅ Regional Insights

In Western Europe, high adoption rates of advanced breast pumps are driven by a combination of progressive maternity policies, insurance coverage, and high awareness levels. Countries like Germany, France, and the UK lead in terms of market share and product innovation.

On the other hand, Eastern Europe shows a slower yet steadily growing market. Rising healthcare investments and increasing public awareness campaigns are expected to drive growth in this region over the coming years, especially in urban centers of Poland, Hungary, and Romania.

✅ Market Drivers

The primary driver of market growth is the rising employment rate among women in Europe. As per Eurostat, over 72% of mothers aged 25 to 54 are employed, necessitating reliable, efficient breastfeeding alternatives. Modern breast pumps allow women to balance work and childcare, contributing to improved health outcomes for infants without compromising career trajectories.

In addition, technological advancements-such as wearable breast pumps with app integration, Bluetooth features, and quiet motor designs-are attracting tech-savvy millennial mothers. These features enhance usability, portability, and comfort, pushing market boundaries and consumer expectations further.

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✅ Market Restraints

Despite its growth potential, the market is hindered by high costs and regulatory challenges. Advanced pumps, particularly smart wearable types, can cost between €250-€500, limiting their accessibility to low-income families. Limited insurance coverage in some regions further reduces affordability. In addition, strict EU medical device regulations, including compliance with the Medical Device Regulation (MDR), pose entry barriers for new manufacturers and startups.

Cultural perceptions and misinformation in some parts of Southern and Eastern Europe continue to impact adoption rates. Traditional gender roles and lower awareness about breastfeeding benefits suppress demand, especially in rural areas.

✅ Market Opportunities

The introduction and expansion of rental and subsidy programs create significant opportunities for increased adoption. Hospitals and specialized stores offering rental access to hospital-grade pumps make it easier for mothers to experience the benefits without the high initial investment. Additionally, state-sponsored programs and insurance policies that cover part or full pump costs are breaking financial barriers, especially for underprivileged demographics.

Furthermore, increasing e-commerce penetration offers mothers discreet access to a variety of breast pump models, supported by reviews and comparison tools. This not only widens choice but also educates consumers, ultimately boosting market growth.

✅ Reasons to Buy the Report

✔ Detailed analysis of market size, CAGR, and forecast from 2025 to 2032
✔ In-depth segmentation covering product type, technology, and end-users
✔ Comprehensive overview of competitive landscape and recent developments
✔ Insightful regional breakdown with trends, drivers, and challenges
✔ Actionable recommendations for market entry and expansion strategies

✅ Company Insights

✦ Medela
✦ Koninklijke Philips N.V.
✦ Pigeon Corporation
✦ Spectra Baby
✦ Chicco
✦ Haakaa
✦ Mayborn Group Limited
✦ Ardo Medical Ltd.
✦ Ameda

✅ Recent Developments

✦ In May 2025, Medela introduced the Magic InBra wearable breast pump, featuring FluidFeel Technology and smart app integration, setting new benchmarks in comfort and user experience.
✦ In March 2025, Willow Innovations acquired UK-based Elvie, forming a strategic alliance between two major players in wearable breast pump technology.

✅ Conclusion

The Europe breast pumps market stands at the intersection of technological advancement, shifting societal norms, and public health advocacy. With rising female workforce participation and supportive governmental measures, the market is expected to maintain robust growth through 2032. Innovations in closed-system and wearable pumps, combined with greater accessibility via rental and insurance programs, ensure that the market caters to diverse demographics.

As per Persistence Market Research, strategic partnerships, continued innovation, and targeted awareness campaigns will remain pivotal in sustaining momentum. Players investing in user-centric design and inclusive pricing models are well-positioned to capture long-term growth in this evolving market landscape.

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About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

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