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The Rise Of Digital Out-Of-Home (DOOH) Advertising Drives Growth In The Billboard And Outdoor Advertising Market: A Key Catalyst Accelerating Billboard And Outdoor Advertising Market Growth in 2025
Billboard And Outdoor Advertising Market
Billboard And Outdoor Advertising Market Size Growth Forecast: What to Expect by 2025?
In recent years, the billboard & outdoor advertising market has seen a consistent growth. The market will expand from its size of $60.7 billion in 2024 and reach a size of $62.52 billion in 2025, rising at a compound annual growth rate (CAGR) of 3.0%. The progress in this historical period can be credited to alterations in mobility and transportation, environmental considerations, emerging cultural and social trends, along with advancement in the competition and industry, and innovations in design and creativity.
How Will the Billboard And Outdoor Advertising Market Size Evolve and Grow by 2029?
The market size for billboard and outdoor advertising is predicted to experience consistent expansion in the upcoming years. The market is set to reach a value of $71.19 billion in 2029, with a compound annual growth rate (CAGR) of 3.3%. The growth during this forecasted period can be accredited to several factors, including digital transformation, precision advertising strategies, assimilation of mobile technologies, as well as the advent of augmented reality (AR) and virtual reality (VR), and environmental sustainability. Key trends to watch out for during this period encompass cross-channel campaigns, interactive advertisements, the incorporation of mobile aspect, data-related targeting, and programmatic purchases.
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What Drivers Are Propelling the Growth of Billboard And Outdoor Advertising Market Forward?
The surge in digital out-of-home (DOOH) advertising is predicted to fuel the expansion of the billboard and outdoor advertising sectors. Out-of-home (OOH) advertising denotes any promotional activity that takes place outside of residential environments, encompassing billboards, bus shelters, wallscapes, and posters. DOOH includes exterior signage, digital billboards, and TV screens. Unlike conventional billboards that constantly display static pictures, digital boards present more dynamic images and can accommodate multiple ads, thus captivating a larger audience. For example, reports by SEO by Sociallyin, a UK-based SEO firm, suggested in August 2022 that the outlay on digital out-of-home advertising is expected to grow significantly by 19.2%, predicting the spending level to hit $3.84 billion in 2023. The profitable development witnessed by DOOH recently is predicted to persist over the anticipated period due to its engaging and interactive features.
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Which Emerging Trends Are Transforming the Billboard And Outdoor Advertising Market in 2025?
The proliferating trend of programmatic media buying is contributing increasingly to the growth of digital out-of-home (DOOH) advertising. It involves the use of automation for purchasing ad spaces, presenting a radical shift from traditional digital advertising approaches. Utilizing data analysis and algorithms, it ensures ads are displayed to the right people at the right time and cost. Remarkably, 82% of viewers remembered a DOOH ad they viewed over one month prior. Brands are now enhancing their internal capabilities for programmatic media buying. For instance, in October 2024, AllOver Media, an American media firm, rolled out a service aimed at boosting transparency in outdoor adverting. It offers third-party audits of out-of-home (OOH) impressions specifically targeted at convenience stores (C-Stores), providing accurate metrics for advertisers and reliable data on ad exposure in high-traffic areas. This initiative forms part of a wider trend in the industry seeking to promote accountability and validate the impact of advertising activities.
What Are the Key Segments in the Billboard And Outdoor Advertising Market?
The billboard and outdoor advertising market covered in this report is segmented -
1) By Type: Painted Billboards, Digital Billboards, Multi-Purpose Billboards, Mobile Billboards, Other Types
2) By Application: Highways, Railway Stations, Buildings, Automobiles, Other Applications
3) By End-User: Retail, Banks And Financial Institutions, Commercial Buildings, Media And Entertainment, Government, Transportation
Subsegments:
1) By Painted Billboards: Traditional Painted Billboards, Mural Billboards
2) By Digital Billboards: LED Billboards, LCD Billboards
3) By Multi-Purpose Billboards: Hybrid Billboards, Interactive Billboards, Mobile Billboards
4) By Other Types: Vehicle-Mounted Billboards, Portable Billboards, Transit Advertising, Street Furniture
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Who Are the Key Players Shaping the Billboard And Outdoor Advertising Market's Competitive Landscape?
Major companies operating in the billboard and outdoor advertising market include Capitol Outdoor LLC, Titan Outdoor Holdings Inc., JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lamar Advertising Company, Stroer SE & Co. KGaA, Outfront Media Inc., Vector Media Pvt. Ltd., Focus Media Holding Limited, Daktronics Inc., APG SGA AG, oOh!media Limited, Yesco Outdoor Media LLC, Posterscope Limited, Kinetic Worldwide Ltd., Intersection Co., Adams Outdoor Advertising Ltd., Watchfire Signs LLC, Primedia Pty Ltd., Ocean Outdoor UK Limited, Broadsign International LLC, Fairway Outdoor Advertising LLC, Prismview LLC, Talon Outdoor Limited, Formetco Incorporated, Ayuda Media Systems Ltd., Burkhart Advertising Inc., Exterion Media Uk Ltd., Vistar Media Inc., Allison Outdoor Advertising Ltd., Rapport Worldwide Ltd., Adomni Inc.
What Geographic Markets Are Powering Growth in the Billboard And Outdoor Advertising Market?
Asia-Pacific was the largest region in the billboard and outdoor advertising market in 2024. North America was the second largest region in the global billboard and outdoor advertising market analysis. The regions covered in the billboard and outdoor advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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