Steady Expansion Forecast for Bathtub Market, Projected to Reach $10.24 Billion by 2029

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Bathtub Market Size Growth Forecast: What to Expect by 2025?
In the past few years, the bathtub market has exhibited consistent expansion. Projected expansion is expected from $8.61 billion in 2024 to $8.8 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 2.2%. Factors such as booming housing construction, economic growth, evolving lifestyles, an aging demographic, fluctuations in the real estate market, and cultural shifts have fuelled this growth during the historic period.

How Will the Bathtub Market Size Evolve and Grow by 2029?
The size of the bathtub market is predicted to consistently expand over the coming years, reaching $10.24 billion in 2029 with a compound annual growth rate (CAGR) of 3.9%. This anticipated growth during the forecast period can be linked to an emphasis on health and wellness, initiatives to conserve water, the rise in e-commerce, worldwide health issues, and regulatory standards. Notable trends for the forecast period incorporate intelligent bathtubs, small and space-efficient designs, personalization features, innovative materials and building techniques, lavish and spa-esque characteristics, and easy-to-use bathtub designs.

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What Drivers Are Propelling the Growth of Bathtub Market Forward?
The bathtub market's growth is largely influenced by the development of the hospitality industry. This industry covers a wide variety of services and businesses, all aimed at offering accommodation, food, and diverse entertainment and auxiliary services to customers. The use of bathtubs in this industry is designed to improve guest experiences and offer various creature comforts that promote relaxation and overall contentment. For example, data from the American Hotel and Lodging Association, a trade group based in the United States, showed an increase in hotel revenue from $189.07 billion in 2022 to $197.48 billion in 2023. Consequently, the growth of the hospitality industry is a major factor in the expansion of the bathtub market.

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Which Emerging Trends Are Transforming the Bathtub Market in 2025?
The trend of technological progression is rapidly growing popular in the bathtub market. Leading companies in this market are striving to bring forth cutting-edge technology to deliver improved products to their customers. An example of this is Kohler's launch of the PerfectFill technology bathtub in January 2022. The bathtub features voice command technology, that utilizes Alexa to fill and empty the bathtub. PerfectFill employs a combination of a digital valve and a drain kit to control and maintain the selected temperature and depth of the bath.

What Are the Key Segments in the Bathtub Market?
The bathtub market covered in this report is segmented -

1) By Type: Acrylic, Cast Iron, Fiberglass
2) By Shapes: Rectangular, Square, Oval
3) By Installation: Free Standing, Alcove, Drop In
4) By Application: Residential, Commercial

Subsegments:
1) By Acrylic: Freestanding Acrylic Bathtubs, Alcove Acrylic Bathtubs, Corner Acrylic Bathtubs, Drop-In Acrylic Bathtubs
2) By Cast Iron: Freestanding Cast Iron Bathtubs, Alcove Cast Iron Bathtubs, Clawfoot Cast Iron Bathtubs, Drop-In Cast Iron Bathtubs
3) By Fiberglass: Freestanding Fiberglass Bathtubs, Alcove Fiberglass Bathtubs, Corner Fiberglass Bathtubs, Drop-In Fiberglass Bathtubs

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Who Are the Key Players Shaping the Bathtub Market's Competitive Landscape?
Major companies operating in the bathtub market include Kohler Co., Jacuzzi Brands LLC, American Standard Brands, Toto Ltd., Roca Sanitario S.A., LIXIL Corporation, Duravit AG, Villeroy & Boch AG, MAAX Bath Inc., Kaldewei GmbH & Co. KG, Briggs Plumbing Products Inc., Americh Corporation, Hydro Systems Inc., Laurel Mountain Whirlpools, Carver Tubs, Victoria + Albert Baths, Aquatica Plumbing Group, MTI Baths Inc., OVE Decors, Signature Hardware, Mansfield Plumbing Products, Badeloft USA LLC, Clarke Products Inc., Streamline Bath, Aqualux Products Ltd., Neptune Bathing Systems Inc., HANSA Metallwerke AG, Bella Stone Ltd., Sanitec Corporation

What Geographic Markets Are Powering Growth in the Bathtub Market?
North America was the largest region in the bathtub market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bathtub market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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