U.S. Men's Underwear and Women's Lingerie Market Size to Nearly Double by 2033 | Persistence Market Research

Overview of the Market

The U.S. men's underwear and women's lingerie market is witnessing significant growth, driven by rising personal income, evolving fashion trends, and increasing awareness of hygiene and body aesthetics. The market was valued at approximately US$ 23.6 billion in 2023 and is projected to reach US$ 42.7 billion by 2033, growing at a CAGR of around 6.1% during the forecast period. This steady expansion highlights the increasing prioritization of comfort, style, and premium innerwear choices among American consumers.

In terms of market segmentation, women's lingerie remains the dominant category, driven by innovation in design, comfort-enhancing fabrics, and aggressive marketing by premium brands. Geographically, the Southern U.S. leads the market due to its dense population, strong retail presence, and higher consumption of fashionable apparel. Urban centers like Texas and Florida are key hotspots, backed by a large youth demographic and rising disposable income.

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🔹 Key Highlights from the Report

• The U.S. innerwear market is expected to grow at a robust CAGR of 6.1% through 2033.
• Market valuation is projected to reach US$ 42.7 Bn by the end of the forecast period.
• Women's lingerie remains the leading segment due to rising demand for functional and aesthetic designs.
• Southern U.S. dominates regional sales, fueled by lifestyle and fashion-forward consumers.
• Technological innovations in fabric and fit are transforming the intimate wear landscape.
• Intense competition from global and domestic brands acts as a growth limiter.

Market Segmentation

The market is broadly segmented by product type, with categories such as briefs, trunks, boxer briefs, thongs in men's underwear, and brassieres, shapewear, sleepwear, and daywear in women's lingerie. Among these, boxer briefs and shapewear are experiencing high popularity due to their blend of functionality and comfort. Additionally, luxury lingerie and sustainable underwear are gaining traction, particularly among Gen Z and millennial consumers who prioritize ethics and style.

On the basis of end-user demographics, millennials and Gen Z remain the most active consumer base due to their online purchasing behavior, fashion consciousness, and willingness to spend on comfort and body-positive products. Men are showing growing interest in premium underwear, signaling a shift from basic functionality to fashion, especially in urban and suburban regions.

Regional Insights

In terms of regional dynamics, the Southern U.S. leads the market, driven by high consumer spending and extensive retail distribution networks. Cities like Houston, Dallas, and Miami serve as strong consumer bases for both mid-range and premium innerwear products.

Meanwhile, the Western U.S., especially California, is witnessing a surge in demand for eco-friendly and luxury lingerie, influenced by a high concentration of fashion-forward consumers and awareness about sustainability. The Northeast and Midwest regions are growing steadily, supported by rising e-commerce penetration and evolving consumer preferences.

Market Drivers

The primary market driver is rising disposable income in U.S. households, which allows consumers to spend more on personal grooming and apparel. The popularity of athleisure and body-shaping garments has further fueled demand for innovative innerwear. Additionally, growing participation in fitness activities has increased the usage of moisture-wicking and performance-enhancing underwear products among both men and women.

Market Restraints

Despite strong potential, the market faces a key challenge in the form of intense competition. The presence of both international brands and local manufacturers leads to pricing pressures and shrinking profit margins. Moreover, market saturation in urban centers can restrict the ability of brands to expand without innovation. Fast-changing fashion trends also demand quick adaptation, putting strain on supply chains and product development.

Market Opportunities

The emergence of e-commerce and direct-to-consumer (DTC) channels presents a significant opportunity for market players. Companies are leveraging AI-powered personalization and virtual fitting rooms to enhance the customer experience online. Furthermore, sustainable and organic fabrics, such as bamboo and modal, are attracting eco-conscious buyers. Innovation in gender-neutral underwear lines is also anticipated to unlock a new segment of consumers in the coming years.

✔ Reasons to Buy the Report

✔ Understand key trends shaping the U.S. men's underwear and women's lingerie market.
✔ Gain insights into regional dynamics and segment-wise growth potential.
✔ Identify emerging opportunities like sustainable lingerie and DTC brands.
✔ Benchmark strategies of leading and emerging players in the market.
✔ Get accurate market forecasts and competitive intelligence for decision-making.

# Frequently Asked Questions (FAQs)

#1. How big is the U.S. men's underwear and women's lingerie market in 2023?
#2. What is the projected growth rate of the U.S. underwear and lingerie market through 2033?
#3. Who are the key players in the global market for men's underwear and women's lingerie?
#4. What is the market forecast for U.S. lingerie and underwear through 2032?
#5. Which region is estimated to dominate the industry during the forecast period?

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🏢 Company Insights

Several major players are active in the U.S. men's underwear and women's lingerie market. These companies focus on innovation, comfort, sustainability, and fashion-forward marketing to strengthen their market position:

1. Hanesbrands Inc.
2. PVH Corp. (Calvin Klein, Tommy Hilfiger)
3. Victoria's Secret & Co.
4. Fruit of the Loom, Inc.
5. Jockey International Inc.
6. ThirdLove
7. MeUndies
8. Aerie (American Eagle Outfitters)
9. Soma (Chico's FAS)
10. Savage X Fenty

Recent Developments:

• Victoria's Secret expanded its size range and launched a gender-inclusive line to reflect diversity and inclusivity.

• ThirdLove announced a new adaptive lingerie line aimed at people with physical disabilities, emphasizing functionality and inclusiveness.

Conclusion

The U.S. men's underwear and women's lingerie market is on a robust growth trajectory, propelled by rising income levels, modern retail formats, and changing fashion sensibilities. While the market is competitive, opportunities abound in sustainable innovations, e-commerce growth, and inclusive fashion. Companies that can strike the right balance between comfort, aesthetics, and value are poised to win consumer loyalty in the coming decade.

By monitoring emerging trends, innovating with purpose, and tailoring offerings to diverse consumer needs, market participants can tap into the full potential of this dynamic and evolving space.

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This release was published on openPR.