Lingerie Market Set to Reach USD 150.76 Billion by 2031, Expanding at 6.3% CAGR | Persistence Market Research Insights

The global lingerie market is experiencing robust growth, driven by evolving consumer preferences, increasing disposable income, and growing awareness around fashion and body positivity. As per data from Persistence Market Research, the market size stood at US$ 98,297.3 million in 2024 and is projected to reach US$ 150,755.9 million by 2031, growing at a CAGR of 6.3%. This dynamic market encompasses a broad range of products including bras, shapewear, and loungewear, all catering to a diverse and rapidly expanding consumer base.

One of the primary growth drivers is the surge in online retailing, which has significantly enhanced product accessibility and consumer outreach. Additionally, innovations in fabric technology and design-coupled with the growing demand for size-inclusive and comfort-focused lingerie-are contributing to increased consumer interest. Among product types, bras remain the leading segment due to their necessity and vast product diversity. Europe stands out as the leading geographical region, owing to high fashion consciousness, a strong retail infrastructure, and the presence of major luxury lingerie brands.

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✅Key Highlights from the Report:

➤ The lingerie market is projected to grow from US$ 98,297.3 million in 2024 to US$ 150,755.9 million in 2031.
➤ The compound annual growth rate (CAGR) of the lingerie market is expected to be 6.3% during 2024-2031.
➤ Online retail channels are significantly shaping consumer buying behavior and boosting market reach.
➤ The bra segment remains the largest revenue generator in the lingerie product category.
➤ Europe leads the global market due to mature consumer markets and a strong presence of premium brands.
➤ Innovation in fabrics and sustainable production practices are emerging trends gaining momentum.

📊Market Segmentation:

The lingerie market can be broadly segmented by product type, including bras, shapewear, loungewear, and camisoles. Among these, bras hold the largest market share, driven by high usage frequency and continuous product innovation such as wireless, push-up, and sports bras. Shapewear and loungewear are also experiencing notable growth, especially among working women and fitness enthusiasts seeking functional yet stylish undergarments.

Segmentation by end-user demographics reveals a growing inclination among millennial and Gen Z consumers for fashionable and comfortable lingerie, emphasizing personal style and body confidence. The industry is also tailoring products to different age groups, body types, and purposes-from daily wear to special occasions. The rise in gender-neutral and inclusive lingerie is creating new subcategories, reflecting the shifting cultural and societal norms around gender and identity.

📊Regional Insights:

In terms of geography, Europe leads the lingerie market with the highest revenue share, supported by sophisticated fashion culture, advanced textile production facilities, and strong consumer inclination toward luxury and premium lingerie. Countries like France, Germany, and Italy are at the forefront, with established brands investing heavily in innovative design and marketing.

The Asia-Pacific region is emerging as the fastest-growing market, driven by urbanization, rising disposable incomes, and changing lifestyle patterns. India, China, and Southeast Asia are witnessing a surge in demand for both affordable and premium lingerie, largely due to an increasing female workforce and the rapid penetration of e-commerce platforms.

✅Market Drivers

One of the strongest drivers of growth in the lingerie market is the increasing focus on body positivity and self-expression. Consumers, particularly women, are embracing lingerie as a form of empowerment rather than just functionality. This shift is encouraging brands to offer more inclusive sizing, diverse designs, and adaptive products for various body types. In addition, the expansion of online retail and digital marketing has allowed both established and emerging players to reach a global audience more efficiently.

Another key factor is technological innovation in textile manufacturing. The development of breathable, stretchable, and sustainable fabrics is improving both comfort and durability, meeting the demand for performance-driven intimate wear. Additionally, lifestyle changes such as increased fitness awareness and remote working conditions are fueling demand for multipurpose, comfortable lingerie.

✅Market Restraints

Despite its positive outlook, the lingerie market faces certain restraints that could hinder growth. The high cost of premium lingerie remains a significant barrier in price-sensitive regions. While luxury brands cater to the affluent, a large portion of the global population still relies on affordable or unbranded options, limiting full market penetration.

Moreover, supply chain disruptions and rising costs of raw materials can negatively impact production efficiency. Regulatory challenges, particularly related to textile labeling, ethical sourcing, and international trade barriers, may further restrict smooth global operations. Lastly, cultural taboos and conservative societal norms in some regions still restrict open discussion and advertising of intimate wear, curbing consumer outreach.

✅Market Opportunities

The lingerie industry is ripe with opportunities, particularly through sustainable and ethical fashion initiatives. With consumers increasingly favoring environmentally friendly products, brands that invest in eco-conscious materials and transparent production processes stand to gain a competitive edge. Biodegradable fabrics, recycled fibers, and zero-waste packaging are emerging as key value propositions.

Additionally, the growth of artificial intelligence and personalized shopping experiences presents exciting prospects. AI-driven size recommendation tools, virtual fitting rooms, and data-driven style suggestions are transforming how consumers discover and buy lingerie online. Moreover, the rise in direct-to-consumer (DTC) brands is disrupting traditional retail channels by offering high-quality, affordable alternatives directly to customers, improving brand loyalty and profit margins.

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👉✅Reasons to Buy the Report:

✔️ Gain an in-depth understanding of market dynamics, trends, and growth prospects from 2025 to 2032.
✔️ Analyze key market segments and their performance across different regions.
✔️ Identify emerging opportunities and risks in the global lingerie industry.
✔️ Stay updated with strategic insights from leading players and new market entrants.
✔️ Access valuable forecasts and projections to inform investment or business strategy.

📌Key Players

Prominent companies dominating the global lingerie market include:
✦ Victoria's Secret
✦ Triumph International
✦ Hanesbrands Inc.
✦ Jockey International, Inc.
✦ Calvin Klein (PVH Corp.)
✦ L Brands, Inc.
✦ Chantelle Group
✦ Wacoal Holdings Corp.
✦ ThirdLove
✦ Aerie (American Eagle Outfitters)

Recent Developments:

■ In 2024, ThirdLove launched a sustainable collection using biodegradable fabrics and eco-friendly dyes.
■ Calvin Klein expanded its AI-driven online fitting tools to enhance customer satisfaction and reduce returns.

The global lingerie market is set to embark on a growth trajectory fueled by innovation, inclusivity, and consumer empowerment. With a projected CAGR of 6.3% between 2024 and 2031, reaching US$ 150,755.9 million, the industry holds promising prospects across both developed and emerging markets. By leveraging technology, embracing sustainability, and adapting to evolving consumer needs, lingerie brands have the opportunity to redefine intimate wear for the next generation.

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This release was published on openPR.