Driving Cookie And Cracker Market Growth in 2025: The Role of Rising Demand For Bakery Products Propels Growth In The Cookies And Crackers Market

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What Will the Cookie And Cracker Industry Market Size Be by 2025?
The size of the cookie and cracker market has been expanding consistently in the past few years. It is projected to surge from $104 billion in 2024 to $108.65 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 4.5%. The growth in the historical period is due to factors such as consumer tastes, economic climate, marketing and branding strategies, ingredient and health trends, as well as globalization and cultural factors.

What's the Long-Term Growth Forecast for the Cookie And Cracker Market Size Through 2029?
Anticipated to see a consistent rise in the coming years, the size of the cookie and cracker industry is projected to hit $128.12 billion by 2029, with a compound annual growth rate (CAGR) of 4.2%. Factors contributing to the market growth during this forecast period include innovative flavors and formats, clean and ethical practices, shifting demographics, worldwide expansion and evolving markets, and health and wellness trends. Key trends expected during this period encompass online marketing and e-commerce, technology and automation, snacking on the move, the clean-label movement, and personalization and customization.

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What Are the Key Growth Drivers Fueling the Cookie And Cracker Market Expansion?
The surge in bakery product consumption is anticipated to drive the expansion of the cookies and crackers market. Bakery goods consist of items typically created from flour or other cereals. To keep up with the evolving tastes and dietary needs of consumers, such as a preference for lower fat and higher nutritional content, bakery producers are modifying their product lines. These bakery goods are both calorie-dense and packed with nutrients. This has led to a surge in demand for such items, benefiting the cookies and crackers market. For example, retail sales of baked goods in the US hit $67.9 billion in 2021 as per a statistic provided by Euromonitor International in October 2022 and published on the official Government of Canada website. This figure is projected to climb to US $75.8 billion by 2026. Consequently, the growing popularity of bakery goods is fuelling the expansion in the cookies and crackers market.

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What Are the Key Trends Driving Cookie And Cracker Market Growth?
The emerging trend of product innovation is gaining traction in the cookies and crackers market. Key enterprises in this market are focusing on the creation of new products to maintain their market stance. For example, in January 2023, The Hershey Company, a US-based firm that manufactures and markets chocolate and sugar-based sweets, introduced Reese's Dipped Animal Crackers to the market. These are bite-sized, animal-shaped crackers, fully coated in peanut butter candy and partially immersed in milk chocolate to realize the delightful Reese's flavor. Available in 4.25-oz bags, Reese's Dipped Animal Crackers feature 13 assorted animal shapes like lions and bears.

How Is the Cookie And Cracker Market Segmented?
The cookie and cracker market covered in this report is segmented -

1) By Type: Cookies, Crackers
2) By Distribution Channel: Super markets Or Hyper markets, Convenience Stores, Specialty Stores, Online Stores
3) By Application: Restaurants, Home, Other Applications

Subsegments:
1) By Cookies: Chocolate Chip Cookies, Sandwich Cookies, Oatmeal Cookies, Sugar Cookies, Biscotti, Shortbread Cookies, Filled Cookies, Gluten-Free Cookies, Organic Or Health-Conscious Cookies
2) By Crackers: Savory Crackers, Sweet Crackers, Cheese Crackers, Whole Wheat Crackers, Multigrain Crackers, Rice Crackers, Gluten-Free Crackers, Flavored Crackers, Crispbreads, Sandwich Crackers

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Which Companies Are Leading the Charge in Cookie And Cracker Market Innovation?
Major companies operating in the cookie and cracker market include Mondelez International, Nestle S.A, PepsiCo Inc., General Mills Inc., Grupo Bimbo S.A.B. de C.V., Kellanova, Ferrero Group, Pladis Global, The Hershey Company, Yamazaki Baking Co., Ltd., Campbell Soup Company, ITC Limited, Meiji Holdings Co., Ltd., United Biscuits Ltd., Flowers Foods Inc., Parle Products Pvt. Ltd., Britannia Industries Limited, Délifrance, Hostess Brands Inc., Premier Foods Group Limited, Lotus Bakeries, Kambly SA, Sara Lee Frozen Bakery, Burton's Biscuit Company, Walkers Shortbread Ltd., Naturell Pvt. Limited, Interstate Bakeries Corp., M.Y. San Corporation, Munchy Food Industries Sdn. Bhd.

Which Regions Are Leading the Global Cookie And Cracker Market in Revenue?
Europe was the largest region in the cookie and cracker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global cookies and cracker market report during the forecast period. The regions covered in the cookie and cracker market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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