Gifts Retailing Market to Surpass USD 2,088.61 Billion by 2034, Growing at 10.8% CAGR, Driven by Emotional Gifting and Omnichannel Shopping Trends

Gifts Retailing Market Overview

The Gifts Retailing Market was estimated at USD 747.60 billion in 2024 and is projected to grow from USD 828.49 billion in 2025 to USD 2,088.61 billion by 2034. This reflects a robust compound annual growth rate (CAGR) of approximately 10.8% during the forecast period from 2025 to 2034. With growing disposable incomes, the evolution of gifting into an expression of identity and emotion, and the convenience of omnichannel shopping, the industry is experiencing robust innovation across product types, pricing tiers, and customer segments.

Segmented by product type, distribution channel, target audience, occasion, and price range, the gifts retailing market is transforming to meet the preferences of both traditional buyers and digital-native consumers.

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Product Type Analysis
The market encompasses a broad range of offerings including traditional gifts, personalized gifts, experiential gifts, digital gifts, and luxury gifts.

Traditional gifts, such as greeting cards, flower bouquets, home décor, and keepsakes, continue to maintain a stronghold, especially during cultural holidays and formal occasions. These items hold emotional value and are often chosen for their timeless appeal.

Personalized gifts are among the fastest-growing segments, with consumers increasingly seeking custom photo frames, engraved items, monogrammed accessories, and tailor-made hampers. The personal touch adds sentimental value, especially for close relationships and milestone celebrations.

Experiential gifts, such as spa vouchers, travel packages, dining experiences, and adventure sports, are gaining momentum, particularly among millennials and Gen Z. These gifts offer memories over material, aligning with the experience-driven lifestyle trend.

Digital gifts like e-gift cards, subscriptions, NFTs, and online courses are growing rapidly in the tech-savvy and cross-border gifting ecosystem. They offer instant delivery, flexibility, and a wide choice of redemption options.

Luxury gifts, including high-end watches, designer items, and artisanal products, are favored in corporate gifting, anniversaries, and affluent celebrations. This segment thrives on exclusivity, brand prestige, and packaging sophistication.

Distribution Channel Segmentation
The market is distributed across multiple sales channels: brick-and-mortar stores, e-commerce marketplaces, specialty gift shops, department stores, and online gift cards.

Brick-and-mortar stores, such as gift boutiques and local vendors, remain relevant for immediate purchases, tactile product evaluation, and in-person shopping experiences. These stores perform well during festive peaks and local events.

E-commerce marketplaces are rapidly expanding, offering global reach, 24/7 accessibility, and vast product options. Platforms such as Amazon, Etsy, and regional gift websites allow consumers to explore unique items and personalized gifts from independent creators.

Specialty gift shops, both online and offline, cater to niche demands such as handmade crafts, themed merchandise, or eco-friendly products. These outlets attract loyal customers who value curation and storytelling.

Department stores continue to be strongholds for luxury and seasonal gift items, particularly with in-store promotions, curated displays, and multi-brand variety.

Online gift cards have surged in popularity due to their flexibility and last-minute gifting convenience. They are especially useful for corporate clients and digital natives who value speed and personalization.

Target Audience Overview
Gifting behavior varies widely across consumer groups including individuals, corporates, non-profit organizations, event planners, and gift basket companies.

Individuals remain the largest customer segment, driving demand across personal milestones, festive occasions, and relationship-based gifting. They value thoughtful presentation, personalization, and uniqueness.

Corporate gifting is becoming more strategic, with companies focusing on employee appreciation, client retention, and branded promotional gifts. Sustainable and functional gifts are gaining traction in this segment.

Non-profit organizations use gifting as a form of recognition, fundraising, and donor engagement, often seeking meaningful or mission-aligned gifts.

Event planners source gifts for weddings, baby showers, conferences, and other large-scale events. They typically prioritize budget-friendly, bulk, or theme-based gift options.

Gift basket companies are vital players in the market, curating products for seasonal holidays, gourmet themes, or wellness-focused assortments. Their pre-packaged elegance and convenience appeal to both individuals and businesses.

Occasion-Based Segmentation
The gifts retailing market thrives on a variety of occasions including birthdays, anniversaries, holidays, weddings, and other special occasions.

Birthdays continue to be the most common gifting occasion globally, with trends leaning toward experience-based and custom-designed items.

Anniversaries demand more personalized or luxury offerings, especially among couples and close family members. Jewelry, fragrances, and handcrafted gifts are popular in this segment.

Holidays such as Christmas, Diwali, Eid, Chinese New Year, and Valentine's Day are peak sales periods for the gifting market, driving bulk purchases across categories and demographics.

Weddings generate high-value gifting opportunities, including customized hampers, home décor, cash envelopes, and registry-linked products.

Other special occasions like baby showers, graduations, housewarmings, and retirements continue to expand the gifting calendar. Social media sharing of such events further amplifies market reach.

Price Range Analysis
Gifting products span a wide price range, from $0-$25, $25-$50, $50-$100, $100-$250, to $250 and above.

Budget gifts ($0-$25) include greeting cards, mugs, small accessories, and souvenirs. They are perfect for casual gifting, school events, or party return favors.

Mid-range gifts ($25-$50) are ideal for birthdays, thank-you gifts, or work-related occasions. This range includes photo frames, journals, cosmetics, and apparel items.

Premium mid-range gifts ($50-$100) appeal to more formal or emotionally significant gifting scenarios like anniversaries or professional milestones. Customized items and branded merchandise dominate this category.

Higher-end gifts ($100-$250) serve wedding gifts, business promotions, or luxury hampers, often accompanied by elegant packaging and branding.
Luxury gifts ($250 and above) are associated with designer fashion, tech gadgets, or curated experiences like wine tours and wellness retreats. These gifts typically cater to high-net-worth individuals or corporate executives.

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Regional Insights
The market spans across North America, Europe, South America, Asia Pacific, and the Middle East & Africa.

North America leads in consumer spending on gifts, with a strong culture of holiday gifting, e-commerce adoption, and personalized product demand. The U.S. and Canada remain highly mature markets.

Europe emphasizes artisanal, eco-friendly, and heritage-themed gifts, with countries like Germany, France, and the UK leading in both traditional and digital gifting formats.

Asia Pacific is set to witness the highest growth due to rising middle-class incomes, e-commerce penetration, and cultural gifting practices. Countries like China, India, and Japan are driving festive and corporate gifting booms.

South America shows steady demand, particularly in Brazil and Argentina, where personal celebrations and holiday gifting are culturally ingrained.

The Middle East & Africa are emerging markets, with increased gifting demand during religious festivals, weddings, and luxury events in cities like Dubai and Cape Town.

Key Trends and Market Drivers
• Personalization Boom: Consumers are moving beyond generic gifts, opting for emotionally resonant, custom-created products.
• Experiential and Digital Gifting: The shift from products to experiences is reshaping how gifts are selected and valued.
• Omnichannel Retailing: Seamless shopping across physical stores and digital platforms is enhancing customer convenience and reach.
• Eco-Friendly Gifting: Sustainability is a growing concern, pushing demand for reusable packaging, organic materials, and socially conscious brands.
• Social Media Influence: Gifting inspiration, unboxing trends, and peer recommendations are significantly shaping consumer behavior.

Key Companies in the Gifts Retailing Market Include
• American Greetings
• Waterford Crystal
• Mattel
• Hasbro
• Signet Jewelers
• Swarovski
• Richemont
• Pandora Jewelry
• LVMH
• Tiffany Co.
• Starbucks
• Lenox
• Nike
• Kering
• Hallmark

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Future Outlook

As the gifting landscape evolves from functional to experiential and from transactional to emotional, the gifts retailing market is poised for sustained growth through 2032.
The future will be shaped by data-driven personalization, immersive gifting platforms, and an expanding network of artisanal and digital-first brands.

Retailers that focus on emotional relevance, convenience, sustainability, and cross-border accessibility will hold a competitive edge in this vibrant and sentiment-driven industry.

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